1. My name is Maria Hayhow,
I like to own & operate here.
In the overlap of Communication & Design
Conversations + Thoughts = Actions

2. passion I am passionate about people + their stories.
motivation My motivation is a reflection of my passion - to create pathways for
people to feel personally valued + confident in their individual story.
Helping people to expand conversations + successfully activate ideas.
aspirations I am drawn to people and groups that have a desire to activate on the
potential of individuals and harness the power of the collective.
Looking to align myself within a group that:
+ Sees the value in designing communication
+ Encourages divergent thinking + storytelling
+ Upholds an emphasis on creating useful and meaningful content

3. pursuit I am seeking a good fit.
Finding a place that values and utilizes my skills, as part of a team.
goals
My goal is to find a place where expectations aren’t just set + met.
Working to improve the approach, while enhancing the vision.
offerings I am confident in my soft skills contributing to greater individual
interactions + hard skills creating a greater team dynamic.
Looking for a place that sees the potential of someone who is:
Confident + Strategic
Personable + Reliable
Diligent + Team-Oriented

4. pride I am proud of my ability to create meaning.
Creating ‘things’ that possess a unique ability to capture an audience.
work ethic My work ethic is shown through my readiness to seize opportunities.
Creating venues for a greater + unexpected conversation to occur.
work | pride I am most proud of projects I have immersed myself in, in order to
better understand the intended audience and appreciate the outcome.
Telling the story of projects that turned into stories:
+ Sees the value in designing communication
+ Encourages divergent thinking + storytelling
+ Upholds an emphasis on creating useful and meaningful content

5. Mayo Clinic Center for Innovation (CFI)- Marketing
Creating a Community Out of a Symposium
Mayo Clinic Center for Innovation hosts its annual
Transform Symposium, a multi-disciplinary conference
centered around transforming the future of healthcare.
Working to increase attendance and the amount of
external participants, I was a part of the planning team
and marketing committee for Transform.
My role in the Transform Symposium planning has been
in the outreach strategy, performing the following;
+Connecting with potential attendees, sponsors,
speakers and workshop moderators in-person at
various conferences
+Creating an online space for Transform attendees
+Crafting a robust social media strategy.
I am looking forward to the Transform Symposium, and
would be happy to discuss some of the social media
tactics I have employed to create event buzz and
continue the conversation post-event.

6. Mayo Clinic Center for Innovation (CFI)- Social Media
Hosting A Conversation Between CFI & The Twitter World
I joined the Center for Innovation team, a multi-
disciplinary team within a major academic medical
center, to capture the stories of their projects and
experiments.
Seeing an opportunity to broaden and deepen the
research within the group, I created a virtual ideation
session - CFI’s first TweetChat.
This TweetChat was a successful example of social
media strategy. Utilizing a platform towards idea
exchange and enhancing the quality and quantity of
information shared - inviting the healthcare and social
media community
The TweetChat generated over 500 mentions and was
seen as a success, with more CFI TweetChats to take
place in the future. TweetChats have since expanded
at CFI with more focused discussions around healthy
aging and independent living.

7. Girls On The Run - PR (Entry Level)
Co-creating Marketing Material with 200 Pre-Teen Girls
I joined Girls On the Run (GotR), a 501(c)3 non-profit,
originally as a volunteer, interested in their mission -
inspiring better health and confidence in pre-teen girls
through running.
Seeing an opportunity to capture the girls’ journey, I
created a mad-lib worksheet documenting over 200
girls’ reactions, co-creating the 6th anniversary
mailing.
This piece was personally rewarding, using pictures I
had taken at previous races, learning the Adobe Suite
to create the piece and learning how to work within
brand standards.
Even more rewarding the mad-lib submissions/quotes
were used as a ways to represent the girls voice in
following marketing materials,

8. RockHealth Retreat - Personal Narrative
Reflecting and Reiterating The Importance of Entrepreneurship
I joined Mayo Clinic Center for Innovation (CFI) with an
explicit interest in telling the story of startups impact
creating healthcare solutions and enhanced service
offerings.
Working to tell the story of the RockHealth and CFI
partnership, for it’s unique ways of bridging up and
coming digital health startups with clinical expertise
within Mayo Clinic.
Applying to attend RockHealth’s XX retreat, I received
an invitation to join about 70 women in healthcare,
policy and advocacy.
I was honored to be asked by RockHealth’s founders
to present my personal narrative, as the youngest
speaker at the conference in a room full of talented
and established women. I successfully delivered a
speech that pointed to the importance of
entrepreneurship in the healthcare space, pointing to
past, current women entrepreneurs and the ways in
which to elevate attention to future healthcare
improvements.

9. Communication Research
Combining Greek Rhetoricians Logic to Today’s Communications
I found a lot of value in gaining a breadth and depth of
knowledge within my Communication studies, which
were presented at the University of Cincinnati’s Poster
Research review.
Enrolling in an independent study course I researched
user-generated communication, tying its core
principles back to greek rhetorical theory while
proposing a model for a new communication model for
our ever-expanding, socially engaged + connected
world.
The model I proposed was also presented by myself at
the University of Cincinnati’s annual speech
competition, winning 1st prize.
I was most pleased with my poster presentation to
various engineering, business, psychology and design
professors at the research presentation - as I
presented concise implications the model may carry
within their field.

10. Collaborative Studio - University Commissioned Research
Envisioning The Future of Education 2020-2025
I joined a team of multi-disciplinary students, as a
representative from my college (Arts & Sciences) to
forecast the implications of technology within
academia, over the next 10-15 years.
Seeing an opportunity to re-evaluate the ask of the
project, I worked with students to not just evaluate up
and coming technologies, but develop personas of the
‘students of 2020’ forecasting the predispositions to
technology and expectations of academia.
The collaborative nature of the class and holistic
research approach proved beneficial to the University
Provost and IT board, as well as a refreshing
perspective.
The collaboration was also successful through a series
of activity-based presentation style, involving university
decision makers in engaging dialogues + activities.

11. Trend Forecasting - LPK Trends
Learning Creative and Client Services Skills With Fashion Designers
I joined a team of trained fashion designers at LPK, a
design branding agency, to learn both creative and
client service skills.
Working within LPK, in their Trends department was a
result of my previous work in undergrad in a ‘Trends
101 class’ chosen by LPK Trends VP to join the team
for a unique hybrid of creative and client service
opportunities.
Working within the LPK Trends model, which
successfully and provocatively proposes business and
product solutions, strategies and projections for CPG
and technology brands was a great learning
experience.
I am open to discussing my involvement with LPK
Trends, indicating my successes and learning's as their
first non-designer creative. Such output cannot be
published in print or digital format, in order to maintain
the privacy of companies’ current and future strategies.

12. LiveWell Collaborative- Kraft Foods
Uncovering Baby Boomers Snacking Habits + Latent Needs
I joined a team of multi-disciplinary students at the
LiveWell collaborative, as a result of my previous
positive experience, this time working with Kraft Foods.
The initial ask was to create snack prototypes that
promoted mobility and cognition, two areas that seem
to diminish in individuals as they age. But the research
we performed enhanced the scope and output of the
initial ask - enabling more worthwhile insights gained
+strategic suggestions to be made.
The various in-home interviews, shop-a-longs and
consumer group conversations were synthesized into
opportunity spaces that both promoted mobility and
cognition, while fulfilling consumers latent needs.
My communication and professional writing studies
were used towards in creating the class research
collateral material and present with a designer to Kraft
Food’s leadership in Chicago.

13. LiveWell Collaborative- Boeing Aircraft
Researching Aging and Traveling to Improve Travel for Aging
I joined a team of multi-disciplinary students, as the
first non-design and non-business track student, to
propose design solutions to Boeing Aircraft, as they
sought to create the ideal travel experience.
Working as part of the LiveWell Collaborative within this
studio presented a unique challenge and opportunity
for research, with the ask to envision the ‘ideal in-flight
experience.’
The research conducted within the class was notable. I
was nominated to fly throughout 5 different airports,
examining the flaws of the full flight experience. Noting
the flight experience is much larger than the flight in-
air.
My communication and professional writing studies
were utilized in writing the script and walking Boeing
board members through our research, in an interactive
presentation. The research + output proved ultimately
successful in Boeing’s submission of 12 patents
resulting from the collaboration.

14. Mayo Clinic Center for Innovation (CFI)- Internal Team
Creating Elements of Surprise with Touchable Tech
At Mayo Clinic’s Center for Innovation, working with a
multi-disciplinary group within a major academic
medical center has been extremely rewarding.
Various individuals in various fields of expertise;
design, technology, and research provided the
opportunity to meet people with divergent skill sets.
This also created a need to create a ways in which co-
workers could learn more about their similarities,
interests and experiences.
Working with a designer and developer, we created a
quick prototype of a paper profile, which was later
transferred to an interactive touch screen.
The display was successful in its’ attempt of gleaning
more interesting facts about co-workers, but rewarding
in its’ success as becoming a conversation piece
where co-workers interacted with the information about
each other in a playful way.

15. My name is Maria Hayhow,
I like to own & operate here.
But you can also find me here:
mariahayhow.com