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THINGS ILEARNT ATSXSW   AND OTHER WISDOM   FROM MY TRAVELS               @mariagioffre
LESSON #1Inch wide, mile deep                       @mariagioffre
INCH WIDE, MILE DEEP  •   Specialise in a distinct set of expertise rather than      spreading yourself too thin across a ...
LESSON #2User Experience Strategy Usually Starts With the Last Step First                                                 ...
User Experience Strategy Usually StartsWith the Last Step First•   You need to know the UX strategy                       ...
LESSON #3‘Transmedia’ is the latest marketing buzz word                                                 @mariagioffre
‘Transmedia’ is the latest marketing buzz word•   ‘Transmedia storytelling is a technique of telling stories across    mul...
LESSON #4“The true measure of a man is not how he behaves in moments of comfort andconvenience but how he stands at times ...
“THE TRUE MEASURE OF A MAN IS NOT HOW HE BEHAVES INMOMENTS OF COMFORT AND CONVENIENCE BUT HOW HE STANDSAT TIMES OF CONTROV...
LESSON #5All the fragmented media properties will one daybe replaced by one major channel: Biebertube                     ...
ALL THE FRAGMENTED MEDIA PROPERTIES WILL ONEDAY BE REPLACED BY ONE MAJOR CHANNEL:BIEBERTUBE•   Not really, but kind of•   ...
LESSON #6Quality is king                  @mariagioffre
QUALITY IS KING•   Do less, and do it well•   Concentrate on delivering quality over quantity                             ...
LESSON #7Apply cross-disciplinary principles to your marketing campaign                                                   ...
APPLY CROSS-DISCIPLINARY PRINCIPLESTO YOUR MARKETING CAMPAIGN•   Living in a fragmented world of media overload, marketers...
THANK YOU, YOU’REAWESOME!Tweet me: @mariagioffreLink In: Maria GioffreShare knowledge: delicious.com/mariagioffre         ...
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Things I learnt at SXSW

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Transcript of "Things I learnt at SXSW"

  1. 1. THINGS ILEARNT ATSXSW AND OTHER WISDOM FROM MY TRAVELS @mariagioffre
  2. 2. LESSON #1Inch wide, mile deep @mariagioffre
  3. 3. INCH WIDE, MILE DEEP • Specialise in a distinct set of expertise rather than spreading yourself too thin across a range of services • It’s smarter to find what you’re good at, and be the best at it • For a marketing agency, this could mean specialising approach to communications, rather than an industry @mariagioffre
  4. 4. LESSON #2User Experience Strategy Usually Starts With the Last Step First @mariagioffre
  5. 5. User Experience Strategy Usually StartsWith the Last Step First• You need to know the UX strategy 5. Measure process well-enough to implement it back-wards - because that’s how it 4. Implement ordinarily works 3. Plan• Check out Robert Hoekman’s full 2. Define the vision presentation here http://bit.ly/lJPLLf 1. Audit• A good rule of thumb to follow is: @mariagioffre
  6. 6. LESSON #3‘Transmedia’ is the latest marketing buzz word @mariagioffre
  7. 7. ‘Transmedia’ is the latest marketing buzz word• ‘Transmedia storytelling is a technique of telling stories across multiple platforms and formats• The key is to make sure you keep the story consistent across all mediums• In a brand context, brand and values are the same thing. Keep it consistent. Know your brand well, build an inventory of it’s behaviours and communicate them in the digital space• Check out a recording of Barbra Vance’s talk here:http://bit.ly/hQg0Il @mariagioffre
  8. 8. LESSON #4“The true measure of a man is not how he behaves in moments of comfort andconvenience but how he stands at times of controversy and challenges” Martin Luther King @mariagioffre
  9. 9. “THE TRUE MEASURE OF A MAN IS NOT HOW HE BEHAVES INMOMENTS OF COMFORT AND CONVENIENCE BUT HOW HE STANDSAT TIMES OF CONTROVERSY AND CHALLENGES” MARTIN LUTHER KING• A character is defined by his flaws• You can connect with an audience through talking about your failures, not only your successes• For a brand, this is just another reminder that authenticity and transparency is key in the social age @mariagioffre
  10. 10. LESSON #5All the fragmented media properties will one daybe replaced by one major channel: Biebertube @mariagioffre
  11. 11. ALL THE FRAGMENTED MEDIA PROPERTIES WILL ONEDAY BE REPLACED BY ONE MAJOR CHANNEL:BIEBERTUBE• Not really, but kind of• But, as we all know media consumption is becoming increasingly fragmented, it leaves us all chasing the illusive question, what’s next?• Brain Haven believes we future technological developments will bring a focus on the following areas: connected home (the digital living room), smartphones, tablets, kinect and gesture interfaces, skinput (http://bit.ly/lTKiqX), dynamic mobility, augmented reality, flash deals, curated content, location awareness, localisation, pop-up stores, retail-tainment, local ‘feel’, retail hacking, crowd activated coupons, gameification, virtual shopping, democratised payments, and neuromarketing• You can check out his presentation here: http://slidesha.re/iQ41ko @mariagioffre
  12. 12. LESSON #6Quality is king @mariagioffre
  13. 13. QUALITY IS KING• Do less, and do it well• Concentrate on delivering quality over quantity @mariagioffre
  14. 14. LESSON #7Apply cross-disciplinary principles to your marketing campaign @mariagioffre
  15. 15. APPLY CROSS-DISCIPLINARY PRINCIPLESTO YOUR MARKETING CAMPAIGN• Living in a fragmented world of media overload, marketers must find innovative ways to communicate their messages• One way is by applying a range of cross-disciplinary principles to your marketing campaign• Take architecture, for example, using materiality, light, and space,you can create an experience highlighting different moods and feelings• Marketers can learn from architectural principles, of leveraging the detail of an environment to create a unique experience, of building on a narrative and story, of understanding cultural traditions and shaping them to create purpose in a product, of how people naturally like to interact with their environments, and so on...• Why not use these principles in your User Experience Strategy?• See how @lomcovak uses these principles in experiential marketing campaigns: http://bit.ly/inwU1U @mariagioffre
  16. 16. THANK YOU, YOU’REAWESOME!Tweet me: @mariagioffreLink In: Maria GioffreShare knowledge: delicious.com/mariagioffre @mariagioffre
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