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Información sobre la revista Elle en su edición francesa

Información sobre la revista Elle en su edición francesa

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  • 1. WORLDWIDE MEDIA SOLUTIONS FRANCE ELLE’S PERFORMANCE : 387 191 copies : +3% vs. 2007 THE WORLD’S N° FASHION 1 MAGAZINEMEDIA PACK M arch-09
  • 2. WORLD CONCEPT MAGAZINES WEBN°OF EDITIONS 42 N°OF WEBSITES 27CIRCULATION 6 000 000 UNIQUE VISITORS 10 000 000REACH 21 000 000 PAGES VIEWED 100 000 000 THE WORLD’S N° FASHION BRAND 1 SPIN-OFFS PR EVENTSN°OF EDITIONS 30 ELLE STYLE AWARDSCIRCULATION 2 500 000 N°OF COUNTRIES 15NETWORK CONCEPT More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style. ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY STYLISH SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces the reader to new ideas.NETWORK TARGET The ELLE network reaches 21 million women each month. These women are young and wealthy experts in fashion and beauty. They are modern women, ahead of socio-cultural changes, curious and open-minded, and have a strong relationship with Elle magazine.
  • 3. FRANCE CONCEPTLAUNCH DATE 1945FREQUENCY WeeklyCOVER PRICE (EUR) 2,54 COLOR RATE (EUR) 29 500CIRCULATION (Fr + abroad) 387 191 OJD 2008REACH 2 368 000 AEPM 2008POSITIONING ELLE is the worlds biggest selling fashion magazine. It holds a unique position in each market, combining the qualities of the international brand with the talent and expertise of the local editorial teams. Upscale and influential it appeals to open-minded, independent, decisive, ambitious and free spirited young women everywhere. THE TITLE WITH THE MOST UPSCALE PROFILE ON THE MARKET ELLE readers are weatlhy (34.63% belong to AB class) and live in cities (29.6% live in Paris). THE MOST INVESTED-IN UPSCALE TITLE With 4287 advertising pages ELLE is the most-invested in title amongst all the upscale titles in France. STRONG PERFOMANCE A circulation of 387 741 copies – an increase of 3% vs. 2007
  • 4. FRANCE FACTS & FIGURES LAUNCH DATE 1945 FREQUENCY Weekly COVER PRICE (EUR) 2,5 4 COLOR RATE (EUR) 29 500 CIRCULATION (Fr + abroad) 387 191 OJD 2008 REACH 2 368 000 AEPM 2008FACTS & FIGURES SEX Index AGE Index 15 - 24 Y.O 21,7% 144 Women 79,3% 153 25 - 34 Y.O 16,3% 106 35 - 49 Y.O 30,0% 116 50 - 64 Y.O 22,2% 95 65 + Y.O 9,8% 48 SOCIAL CLASS Index RESIDENCE Index A 15,3% 190 < 20,000 inh 25,7% 62 B 19,4% 128 20 / 100,000 10,4% 76 C 19,3% 119 100,000 + 32,7% 114 Paris 29,7% 182 OCCUPATION EDUCATION Index Index Higher 52,3% 162 Working 58,9% 108 HOUSEHOLD INCOME Index >€ 36,000 36,9% 162 AEPM 2008
  • 5. FRANCE COMPETITORSCOMPETITORS FACTS Pop. ELLE BIBA MARIE COSMO MADAME VOGUE CLAIRE FIGAROLAUNCH DATE 1945 1980 1954 1973 1980 1921FREQUENCY Weekly Monthly Monthly Monthly Weekly MonthlyCOVER PRICE (EUR) 2,5 1,8 2,5 2,3 4 4,5CIRCULATION (Fr + abroad) 387 191 284254* 485030* 414944* 452 314 140 455*CIRCULATION (French paid) 357 097 282320* 424537* 373078* 434 029 102652*REACH 49 717 000 2 368 000 875 000 3181000 1 672 000 1 464 000 1 413 000SOURCES : OJD 2008 *OJD DSH 2008 AEPM 2008 Pop. ELLE BIBA MARIE COSMO MADAME VOGUE CLAIRE FIGAROSEXWomen 51,9% 79,3% 88,6% 78,7% 80,7% 66,8% 72,4%AGE15 - 24 Y.O 15,0% 21,7% 29,1% 12,7% 35,8% 9,9% 32,9%25 - 34 Y.O 15,4% 16,3% 24,5% 16,2% 27,2% 10,3% 20,7%35 - 49 Y.O 25,9% 30,0% 25,5% 33,3% 24,6% 22,8% 25,4%50 - 64 Y.O 23,4% 22,2% 15,9% 26,4% 10,8% 26,8% 15,7%65 + Y.O 20,4% 9,8% 5,0% 11,4% 1,7% 30,1% 5,3%SOCIALCLASSA 8,0% 15,3% 10,4% 11,1% 10,9% 15,1% 9,5%B 15,1% 19,4% 19,3% 19,2% 20,4% 16,1% 14,8%C 16,2% 19,3% 27,3% 23,2% 24,4% 14,3% 23,3%RESIDENCE< 20,000 inh 41,2% 25,7% 25,3% 31,0% 24,7% 20,3% 27,5%20 / 100,000 13,7% 10,4% 10,9% 11,0% 11,4% 9,5% 11,9%100,000 + 28,8% 32,7% 34,5% 34,5% 36,2% 31,7% 32,9%Paris 16,3% 29,7% 27,9% 21,5% 29,8% 35,1% 26,6%OCCUPATIONWorking 54,3% 58,9% 60,8% 61,6% 60,8% 49,3% 56,0%EDUCATIONhigher 32,3% 52,3% 57,3% 42,4% 56,4% 54,4% 43,9%HOUSEHOLD INCOME>€ 36,000 25,8% 36,9% 30,8% 31,8% 32,5% 43,8% 31,6%SOURCE AEPM 2008
  • 6. FRANCE COMPETITORS ELLE is the worlds biggest selling fashion magazine. It holds a unique position in each market, combining the qualities of the international brand with the talent and expertise of the local editorial teams. Upscale and influential it appeals to open-minded, independent, decisive, ambitious and free spirited young women everywhere. With its new positioning, VOGUE has become a specialist niche magazine. VOGUE does not concern the "real women" in search of ideas and advice. Aimed at modern women at an important stage in their lives : starting a family, getting successful career. BIBA picks out and decodes every aspect of societys changing trends and applies them with a friendly tone to daily life. From the latest fashion and beauty trends to childcare and every aspect of consumption, BIBA informs its readers and offers a concrete approach to daily life. Like ELLE, MADAME FIGARO is published weekly. However, in comparison to the other upscale women magazines, MADAME FIGARO is not fully recognised as a feminine magazine because it is the supplement of the newspaper "LE FIGARO". MADAME FIGARO is a traditional and conservative magazine aimed at the French « bourgeois » class. 57% of its readership is 50 y.o +. The culture, leisure and celebrity sections are representative of its classical approach. A magazine totally dedicated to a woman whose main priority are her family. Like BIBA, COSMOPOLITAN is aimed at 25 to 45 year old women and is the magazine for womens psychological well-being by putting her first. Much of the magazine is devoted to relationships with men. The content of COSMOPOLITAN is more light-hearted and is far removed from daily life. COSMOPOLITAN has a narcissistic content with an ironic tone. It offers the unique combination of major features and leading fashion and beauty news. It deals with social issues as well as fashion trends - it anticipates, explores and describes providing its readers with an innovative point of view. The involved approach highlights serious issues around the world. MARIE CLAIRE defends women’s rights and highlights their achievements.
  • 7. FRANCE COMPETITORS ELLE : LEADER OF THE UPSCALE WOMEN MAGAZINES WITH 4287 ADVERTISING PAGES AND 35% MARKET SHARE IN 2008 4287 2823 1526 1453 962 948 671 O E N A LE E PO R IR TA R U IB U EL A G LA O B LI G VO SM M FI C LA IE E O G M R A A M D O A C M ELLE GLAMOUR BIBA 35% 5% COSMO 8% 7% VOGUE 12% MARIE MADAME CLAIRE FIGARO 11% 22% Source : Secodip Magtrack (excluding insert)
  • 8. FRANCE RATE CARDNATIONAL RATE CARDFREQUENCY -------------------------------------------------------------------------- WeeklyPUBLICATION DATES ---------------------------------------------------- Every MondayORDER DEADLINE -------------------------------------------------------------------- 6 weeks before publicationMATERIAL DEADLINE------------------------------------------------------------ weeks before publication 2ORDER CANCELLATION ----------------------------------------------------------------------- 3 months before publication(effective from January 2009) in Euros RATES DISCOUNT VOLUME DISCOUNTSTANDARD POSITIONS Calculated on gross rate Single Page 29 500 From 29 500 4% Double Page 59 000 From 59 000 5% From 109 300 6% From 206 300 7%PREMIUM POSITION From 295 000 8% DOUBLE PAGE From 436 900 9% Opening Spread 91 600 From 590 000 10% Opening Spread Bis 89 600 From 737 500 11% Opening Spread Ter 88 000 From 1 032 000 12% Opening Spread 4 86 500 From 2 061 700 13% Double before Contents 85 400 From 2 974 400 14% 1st Double 84 700 From 4 757 800 15% Double 1 Bis 82 600 Applied by advertiser group 2nd Double 81 900 3rd double 79 700 DISCOUNT ON AGENCY TURNOVER Opening spread "Magazine" 78 500 Calculated on gross rate 4th Double 75 800 From 193 000 1,5% 5th Double 77 400 From 933 000 2% 6th to 10th Double 74 500 From 2 895 400 2,5% 11th to 15th Double 71 800 From 5 640 000 3% 16th to 20th Double 70 400 Double 1st part 69 400 Opening spread "Magazine" 76 200 Opening Spread Vie Privée 76 200 Double 2nd part 69 400 SINGLE PAGE OBC 63 400 IBC 41 200 Facing Édito / contents /1st RHP 38 400 ELLE Info Hebdo 36 900 Guide Cultur"ELLE", Style Elle 36 900 LHP/RHP Cœur Chaud Beauty 36 900 RHP "Premium" 1st part 34 500 RHP 1st part 32 100 LHP "Premium" 1st part 35 500 LHP 1st part 33 200 Facing Numeroscope / Horoscope solaire 35 500 RHP Vie Privée and Thématique context 33 300Black & White = Quadri - 20% Consecutive Pages : +10%AGENCY COMMISSION : 15%
  • 9. FRANCE RATE CARD 2009 ELLE, ELLE DECORATION, ELLE A TABLE OFFER 2 pages ELLE + 1page ELLE DECO + 1page ELLE à Table Special Tariff : 56 500 net Euros High Coverage: France’s Paid Circulation for the 3 titles : 667 478 copies (OJD 2007/2008) Net Reach (ELLE + ELLE DECO +ELLE A TABLE) : 6 798 000 readers (AEPM 2007/2008)
  • 10. FRANCE RATE CARD France REGIONAL RATE CARD OJD 2007- AEPMEDITION 1DPQ 1er Recto Q 1PQ 1/2 PQ 1/4 PQ 2008 2007-2008ILE DE FranceIDF p1 136 270 775 000 28 400 15 336 14 200 9230 -RHONE ALPESRHONE ALPES p3 96 498 461 000 19 600 10 584 9 800 6468 3234AUVERGNE 18 848 97 000 5 760 3 110 2 880 1901 950BOURGOGNE FRANCHE COMTE 36 604 208 000 8 480 4 579 4 240 2798 1399PACACOTE DAZUR-CORSE p3 68 976 323 000 13 380 7 225 6 690 4415 2208PROVENCE p3 56 262 250 000 10 800 5 832 5 400 3564 1782LANGUEDOC ROUSSILLONLANGUEDOC-R OUSSILLON p3 41 967 249 000 9 780 5 281 4 890 3227 1614NORDNORD PAS DE CALAIS p3 33 654 267 000 9 000 4 860 4 500 2970 1485NORMANDIE 43 108 202 000 9 360 5 054 4 680 3089 1544PICARDIE 18 560 109 000 6 380 3 445 3 190 2105 1053OUESTCENTRE 34 136 191 000 6 980 3 769 3 490 2303 1152PAYS DE LA LOIRE p3 39 738 213 000 8 850 4 779 4 425 2921 1460BRETAGNE p3 42 867 174 000 9 540 5 152 4 770 3148 1574ESTALSACE 31 896 179 000 6 690 3 613 3 345 2208 1104LORRAINE 30 256 210 000 6 880 3 715 3 440 2270 1135CHAMPAGNE-ARDENN ES 15 756 86 000 4 200 2 268 2 100 1386 693MIDI PYRENEESMIDI PYR ENEES p3 46 236 275 000 9 980 5 389 4 990 3293 1647AQUITAIN E LPCAQUITAINE p3 60 180 333 000 12 500 6 750 6 250 4125 2063LIMOUSIN POITOU CHARENTES 37 896 183 000 7 600 4 104 3 800 2508 1254 *The same advertisment is published for 4 consecutive weeks in the same month except for the Ile-de France edition which is only puiblished for one week.
  • 11. FRANCE RATE CARD France REGIONAL RATE CARD Volume Discount: Effective from Jan 2009 in Euros From 5 000 € 2% From 15 000 € 3% From 30 000 € 5% From 80 000 € 7% From 110 000 € 9% From 150 000 € 11% From 200 000 € 13% From 350 000 € 15% N.B. The regional edition volume is not cumulated with the national edition one.Discount on Agency Turnover: Effective from Jan 2009 in Euros from 503 100 to 1 006 200 € 2% from 1 006 200 to 1 677 000 € 2,5% More than 1 677 000 € 3%Discounts are calculated on gross rate.Agency Commission is calculated on the net rate, after volume and agencydiscounts.There is no guarantee for a position and regional inserts can be cancelledfor technical or financial reasons at the last minute and with nocompensation. Pages will be moved to the issue before or after the onechosen.
  • 12. FRANCE France REGIONAL NETWORK REGIONS
  • 13. FRANCE CALENDAR France CALENDAR 2009 Numbered On sale date Material deadline 3288 03/01/2009 15/12/2008 3289 10/01/2009 22/12/2008 3290 17/01/2009 29/12/2008 3291 24/01/2009 05/01/2009 3292 31/01/2009 12/01/2009 3293 07/02/2009 19/01/2009 3294 14/02/2009 26/01/2009 3295 21/02/2009 02/02/2009 3296 28/02/2009 09/02/2009 3297 07/03/2009 16/02/2009 3298 14/03/2009 23/02/2009 3299 21/03/2009 02/03/2009 3300 28/03/2009 09/03/2009 3301 04/04/2009 16/03/2009 3302 11/04/2009 23/03/2009 3303 18/04/2009 30/03/2009 3304 25/04/2009 06/04/2009 3305 02/05/2009 13/04/2009 3306 09/05/2009 20/04/2009 3307 16/05/2009 27/04/2009 3308 23/05/2009 04/05/2009 3309 30/05/2009 11/05/2009 3310 06/06/2009 18/05/2009
  • 14. FRANCE CALENDAR CALENDAR 2009 France 3311 13/06/2009 25/05/2009 3312 20/06/2009 01/06/2009 3313 27/06/2009 08/06/2009 3314 04/07/2009 15/06/2009 3315 11/07/2009 22/06/2009 3316 18/07/2009 29/06/2009 3317 25/07/2009 06/07/2009 3318 01/08/2009 13/07/2009 3319 08/08/2009 20/07/2009 3320 15/08/2009 27/07/2009 3321 22/08/2009 03/08/2009 3322 29/08/2009 10/08/2009 3323 05/09/2009 17/08/2009 3324 12/09/2009 24/08/2009 3325 19/09/2009 31/08/2009 3326 26/09/2009 07/09/2009 3327 03/10/2009 14/09/2009 3328 10/10/2009 21/09/2009 3329 17/10/2009 28/09/2009 3330 24/10/2009 05/10/2009 3331 31/10/2009 12/10/2009 3332 07/11/2009 19/10/2009 3333 14/11/2009 26/10/2009 3334 21/11/2009 02/11/2009 3335 28/11/2009 09/11/2009 3336 05/12/2009 16/11/2009 3337 12/12/2009 23/11/2009 3338 19/12/2009 30/11/2009 3339 26/12/2009 07/12/2009
  • 15. FRANCE CALENDAR EDITORIAL CALENDAR 2009 ON-SALE DATES N° SPECIAL SUPPLEMENT 3-j anv 3288 ASTROLOGY 10-j anv 3289 COMPIL PODIUM 17-j anv 3290 ( Not e Book ) 24-j anv 3291 FASHION : CRUISE COLLECTION 31-j anv 3292 REJUVENATE 7-f év r 3293 LOW PRICES 14-f évr 3294 ITALIA 21-f évr 3295 GREEN ISSUE 28-f évr 3296 FASHION ISSUE 7-m ar s 3297 HAIR 14-m ars 3298 GET THINNER 21-m ars 3299 ACCESSORIES ISSUE 28-m ars 3300 MEN FASHION ON A BUDGET 4-av r 3301 CELLULITE 11-av r 3302 SHOES TRAVEL 18-av r 3303 COOKING 25-av r 3304 JEW ELLERY BEST ON THE INTERNET 2-m ai 3305 BEAUTY ISSUE 9-m ai 3306 CINEMA ( Ca nnes) 16-m ai 3307 UNDERW EAR 23-m ai 3308 BODY ISSUE SWIMSUIT 30-m ai 3309 SUMMER FASHION 6-jui n 3310 LOOSE 3 KG BEFORE SUMMER 13-ju in 3311 FASHION "CHIC" & SMALL PRICE 20-ju in 3312 HOROSCOPE 15-ao ût 3320 WHATS NEW S ? 22-ao ût 3321 KIDS 29-ao ût 3322 FASHION ISSUE 5-sep t 3323 DECORATION 12-sep t 3324 ACCESSORIES ISSUE 19-sep t 3325 SMALL PRICES HAIR 26-sep t 3326 LUXE 3-oct 3327 SEX ISSUE LINGERIE 10-oct 3328 STYLE 17-oct 3329 SHOES 31-oct 3331 BEAUTY ISSUE 7-no v 3332 FASHION "CHIC" & LOW PRICES 14-no v 3333 COOKING 21-no v 3334 GIFT 28-no v 3335 JEWEL BEST DRESSED 5-déc 3336 PERFUME
  • 16. FRANCE SPIN-OFFSTO FIND OUT MORE ABOUT ELLE FRANCE SPIN-OFF SEE ITS MEDIA PACK