TEN KEYS TO SUCCESS 4 ARTISTS<br />
MY VISION<br />Photo © AJ Neste<br />That all creative people get to live the life of their dreams, and make good money do...
THIS IS THE BEST TIME IN HISTORY TO BE AN ARTIST!<br />© Jay Alders<br /><ul><li>According to Bureau of Labor Statistics:
62% of Artists are Freelancers
The need for artists will grow 16% through 2016 (faster than most other fields)</li></li></ul><li><ul><li>Brand Manager fo...
 Art Marketing & Licensing Expert
Published author/blogger for artists
Business of Art Seminar Leader
Consultant to Artists</li></li></ul><li>DREW BROPHY<br /><ul><li> Professional Artist for over 20 Years
 30 different manufacturers use his art to make their products look cool
 Is known for his distinct style
 Is featured in over two dozen magazines, newspapers, TV shows and books yearly
Lives the life of his dreams</li></ul>Photo © Jason Wallis<br />
KEY #1CHOOSE YOUR PATH<br /><ul><li>Decide what you want
Decide Who you want to be</li></ul>*Decide what you want to be known for<br />*Choose your Niche and be the best in it<br />
DECIDE WHAT YOU WANT<br />“In the long run, men get only what they aim at.  Therefore….they had better aim at something hi...
15 minutes of planning = 8 hours of work!<br />
THE SECRET OF RICH &FAMOUS ARTISTS<br />
KEY #2:  BRAND YOURSELF<br />Find your niche<br />Have your own style<br />Have a unique signature  <br />You want your ar...
Artist Aileen Holmes<br />
KEY #3:  PROTECT YOUR COPYRIGHTS<br />To Brand Yourself:<br />YOU MUST HAVE COMPLETE CONTROL OVER YOUR COPYRIGHTS<br />IT’...
THE COPYRIGHT OWNER:<br />Has all rights to reproduction of the work<br />Has rights to sell the artwork to another entity...
SO WHAT?<br />
COPYRIGHT ACT OF 1976<br />States that copyright protection subsists from the time the work is created in fixed form.<br /...
SHOULD YOU REGISTER YOUR ART THROUGH U.S. COPYRIGHT ?<br />It gives you added protection (your attorney’s fees are covered...
HOW © OWNERSHIP IS TRANSFERREDFROM YOU TO SOMEONE ELSE<br />MOST COMMON WAY:<br />    by Signing a “WORK FOR HIRE” or “Ass...
CONTRACT SMARTS<br />BEWARE OF: The “Sneaky Contract”<br />Beware of “Work for Hire” Agreements<br />Don’t sign anything t...
KEY #4 – BEHAVE  LIKE A PROFESSIONAL<br />Treat your art business<br />like a business <br />Envision yourself <br />as a ...
NOBODY CARES ABOUT YOUR SUCCESS!<br />You have to take 100% responsibility for your success<br />You have to take 100% res...
BE PROFESSIONAL<br />Introduce yourself as an artist - speak powerfully about who you are & what you do<br />NETWORKING – ...
A STRONG WORK ETHIC	<br />WILL OUT PERFORM PURE TALENT<br />
NO DOESN’T MEAN NO<br />It’s just “no” for now<br />Don’t take it personally<br />Happens in all industries / stores / sal...
Getting Into Galleries<br />RESEARCH:  Only approach galleries where your art would be a fit<br />BE RESPECTFUL OF DIRECTO...
KEY 5:  SHOOT YOURSELF<br />DOCUMENT YOUR ART &<br />PROJECTS FOR<br />* Media Articles<br />* Blogs<br />* Books<br />* H...
Key 6 - PROMOTE YOURSELF SHAMELESSLY!<br />You have to market yourself – nobody else is going to do it for you<br />
BUSINESS CARDS<br />Never leave home without ‘em<br />Hand them out often<br />Make them look interesting enough that they...
LEAVE ‘EM WITH A BUSINESS CARD THEY WON’T TRASH<br />
WEBSITE<br />Use your own name as domain so it’s easily found<br />Update it Constantly<br />Blogging helps keep things cu...
LABEL YOUR DIGITAL IMAGES:	<br />For better Search engine Pick up (and a google search will find your images should someon...
DEVELOP A CONTACT DATABASE<br />Start collecting names NOW<br />Develop a database of fans/collectors<br />Develop a datab...
POSTCARD MAILERS<br />Use postcard mailers to send to potential clients and existing clients<br />Send out quarterly or mo...
YOUTUBE VIDEOS - MEDIA<br />
WHY DO SOME ARTISTS GET ALL THE PRESS?<br />They say “YES” to most every opportunity!<br />They make it easy by providing ...
SEND OUT PRESS RELEASES<br />Send a press release when you have a new license, painting or project<br />Keep a list of rel...
Encourage Clients to advertisewith your Artwork, Name, Face<br />
TARGET MAGAZINES & NEWSPAPERS<br />Make a list of magazines that have a readership that will be interested in you<br />Sen...
KEY 7:  STRUCTURE YOUR PRICES<br />
HOW TO PRICE YOUR ORIGINAL PAINTINGS<br /><ul><li>See how other artists are pricing art in a similar style, medium, etc.
Come up with a structure (per s.i.) for existing artwork and another structure for commissions
Add framing expenses to the per s.i. price</li></li></ul><li>EXAMPLE:  $1.50/s.i. + Framing Costs<br />CIRCLE OF LIFE<br /...
STAY CONSISTENT!<br />Consider raising prices by 10% each year<br />Charge same price regardless of where or how it’s sold...
KEY #8:  MANAGE YOUR MONEY<br />If you aren’t making a profit, than you’ve got a hobby<br />SET YOUR POLICIES – KNOW YOUR ...
HELP!  I DON’T HAVE A BUSINESS MIND!<br />
“<br />“YOU HAVE TO LEARN THE RULES OF THE GAME.”<br />Albert Einstein<br />“BEING GOOD IN BUSINESS IS THE MOST FASCINATIN...
HOW WE NEVER GOT RIPPED OFF AGAIN…<br />We require 50% deposit before beginning any commissioned work<br />Balance is due ...
THINK BEFORE YOU GIVE YOUR WORK AWAY<br />Giving art away can LOWER the value of your work<br />People don’t value what’s ...
KEY #9:  Create Multiple Streams of Income<br />DON’T PUT ALL OF YOUR EGGS INTO THE ART GALLERY BASKET<br />OR ANY ONE BAS...
“LIVE BY THE PAINTBRUSH”<br /><ul><li>Paint Murals, cars, helmets
Live Events
License your Art
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Ten keys to an artists success power point presentation aug 10

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Ten Keys to Success for Artists

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Ten keys to an artists success power point presentation aug 10

  1. 1. TEN KEYS TO SUCCESS 4 ARTISTS<br />
  2. 2. MY VISION<br />Photo © AJ Neste<br />That all creative people get to live the life of their dreams, and make good money doing what they love.<br />
  3. 3. THIS IS THE BEST TIME IN HISTORY TO BE AN ARTIST!<br />© Jay Alders<br /><ul><li>According to Bureau of Labor Statistics:
  4. 4. 62% of Artists are Freelancers
  5. 5. The need for artists will grow 16% through 2016 (faster than most other fields)</li></li></ul><li><ul><li>Brand Manager for Drew Brophy
  6. 6. Art Marketing & Licensing Expert
  7. 7. Published author/blogger for artists
  8. 8. Business of Art Seminar Leader
  9. 9. Consultant to Artists</li></li></ul><li>DREW BROPHY<br /><ul><li> Professional Artist for over 20 Years
  10. 10. 30 different manufacturers use his art to make their products look cool
  11. 11. Is known for his distinct style
  12. 12. Is featured in over two dozen magazines, newspapers, TV shows and books yearly
  13. 13. Lives the life of his dreams</li></ul>Photo © Jason Wallis<br />
  14. 14. KEY #1CHOOSE YOUR PATH<br /><ul><li>Decide what you want
  15. 15. Decide Who you want to be</li></ul>*Decide what you want to be known for<br />*Choose your Niche and be the best in it<br />
  16. 16. DECIDE WHAT YOU WANT<br />“In the long run, men get only what they aim at. Therefore….they had better aim at something high.” Thoreau<br />
  17. 17. 15 minutes of planning = 8 hours of work!<br />
  18. 18. THE SECRET OF RICH &FAMOUS ARTISTS<br />
  19. 19. KEY #2: BRAND YOURSELF<br />Find your niche<br />Have your own style<br />Have a unique signature <br />You want your art to be DISTINCT & easily recognized as your own<br />
  20. 20.
  21. 21.
  22. 22. Artist Aileen Holmes<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. KEY #3: PROTECT YOUR COPYRIGHTS<br />To Brand Yourself:<br />YOU MUST HAVE COMPLETE CONTROL OVER YOUR COPYRIGHTS<br />IT’S THE SINGLE, MOST IMPORTANT DECISION THAT HAS LEAD TO MANY ARTISTS’ SUCCESS<br />
  36. 36.
  37. 37. THE COPYRIGHT OWNER:<br />Has all rights to reproduction of the work<br />Has rights to sell the artwork to another entity for financial gain or otherwise<br />Has COMPLETE AUTHORITY over what happens to the artwork, forever and ever<br />
  38. 38. SO WHAT?<br />
  39. 39. COPYRIGHT ACT OF 1976<br />States that copyright protection subsists from the time the work is created in fixed form.<br />The © in the work immediately becomes the property of the author who created the work<br />EXCEPTION: Artist created work for their employer<br />
  40. 40. SHOULD YOU REGISTER YOUR ART THROUGH U.S. COPYRIGHT ?<br />It gives you added protection (your attorney’s fees are covered should there be an infringement)<br />It’s cheap – only $35 if you file online<br />It’s fairly simple<br />
  41. 41. HOW © OWNERSHIP IS TRANSFERREDFROM YOU TO SOMEONE ELSE<br />MOST COMMON WAY:<br /> by Signing a “WORK FOR HIRE” or “Assignment” Agreement<br />Through other contracts<br />If you are an employee and create it for your employer – it’s automatically owned by them<br />
  42. 42. CONTRACT SMARTS<br />BEWARE OF: The “Sneaky Contract”<br />Beware of “Work for Hire” Agreements<br />Don’t sign anything that you don’t completely UNDERSTAND or AGREE with<br />For large deals, get an attorney<br />
  43. 43. KEY #4 – BEHAVE LIKE A PROFESSIONAL<br />Treat your art business<br />like a business <br />Envision yourself <br />as a brand and develop your image <br />“Repetition adds to Reputation” Warhol<br />
  44. 44. NOBODY CARES ABOUT YOUR SUCCESS!<br />You have to take 100% responsibility for your success<br />You have to take 100% responsibility for everything that happens to you<br />In this, you find freedom & control<br />
  45. 45. BE PROFESSIONAL<br />Introduce yourself as an artist - speak powerfully about who you are & what you do<br />NETWORKING – Connect with others<br />Have INTEGRITY / Meet Deadlines / Do what you say You’ll Do every time<br />CONSISTENCY – Train People to see you how you want them to<br />
  46. 46. A STRONG WORK ETHIC <br />WILL OUT PERFORM PURE TALENT<br />
  47. 47.
  48. 48. NO DOESN’T MEAN NO<br />It’s just “no” for now<br />Don’t take it personally<br />Happens in all industries / stores / sales<br />
  49. 49. Getting Into Galleries<br />RESEARCH: Only approach galleries where your art would be a fit<br />BE RESPECTFUL OF DIRECTOR’S TIME:<br />Don’t call or approach right before an exhibit or on a busy weekend<br />DON’T: Walk in unannounced with portfolio in hand (or, even worse, a painting under your arm!)<br />DON’T: Approach galleries until you’re READY with a full body of work, an artist’s statement and portfolio.<br />DO: Call and ask for an appointment<br />BEST: Ask one of the exhibiting artists to refer you<br />ALWAYS: Be patient, follow up, don’t take a “no” as rejection. <br />
  50. 50. KEY 5: SHOOT YOURSELF<br />DOCUMENT YOUR ART &<br />PROJECTS FOR<br />* Media Articles<br />* Blogs<br />* Books<br />* History!<br />
  51. 51. Key 6 - PROMOTE YOURSELF SHAMELESSLY!<br />You have to market yourself – nobody else is going to do it for you<br />
  52. 52. BUSINESS CARDS<br />Never leave home without ‘em<br />Hand them out often<br />Make them look interesting enough that they will be never end up in the trash<br />
  53. 53.
  54. 54. LEAVE ‘EM WITH A BUSINESS CARD THEY WON’T TRASH<br />
  55. 55. WEBSITE<br />Use your own name as domain so it’s easily found<br />Update it Constantly<br />Blogging helps keep things current<br />Your website vibe should be consistent with your “brand” or persona<br />
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60. LABEL YOUR DIGITAL IMAGES: <br />For better Search engine Pick up (and a google search will find your images should someone copy and paste on their site)<br />Digital label should contain:<br />Artist Name<br />Title of Work and Year<br />Medium and Size <br />File Name Ex:<br />SUNRISE by Drew Brophy 2006 Mixed Media 30x40<br />(Size is always listed as:<br />Height x Width X Depth in inches)<br />
  61. 61. DEVELOP A CONTACT DATABASE<br />Start collecting names NOW<br />Develop a database of fans/collectors<br />Develop a database of potential clients<br />Send out occasional newsletters / e-mail blasts and postcard mailers<br />
  62. 62. POSTCARD MAILERS<br />Use postcard mailers to send to potential clients and existing clients<br />Send out quarterly or monthly<br />Keep your art in their face, handy and put your website on FRONT of card<br />
  63. 63. YOUTUBE VIDEOS - MEDIA<br />
  64. 64. WHY DO SOME ARTISTS GET ALL THE PRESS?<br />They say “YES” to most every opportunity!<br />They make it easy by providing photos, information, etc.<br />They ask for it<br />
  65. 65. SEND OUT PRESS RELEASES<br />Send a press release when you have a new license, painting or project<br />Keep a list of relevant trade magazines, newspapers & blog contacts to send these releases to<br />Have photos to go with the release<br />
  66. 66. Encourage Clients to advertisewith your Artwork, Name, Face<br />
  67. 67.
  68. 68.
  69. 69. TARGET MAGAZINES & NEWSPAPERS<br />Make a list of magazines that have a readership that will be interested in you<br />Send e-mails and/or letters telling WHY their READERS will be interested in you (NEVER say why it’s good for you – they don’t care)<br />Follow up every 3-6 months and be patient<br />RESPOND QUICKLY when they call – they are on deadline (make it easy for them)<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73. KEY 7: STRUCTURE YOUR PRICES<br />
  74. 74. HOW TO PRICE YOUR ORIGINAL PAINTINGS<br /><ul><li>See how other artists are pricing art in a similar style, medium, etc.
  75. 75. Come up with a structure (per s.i.) for existing artwork and another structure for commissions
  76. 76. Add framing expenses to the per s.i. price</li></li></ul><li>EXAMPLE: $1.50/s.i. + Framing Costs<br />CIRCLE OF LIFE<br />72” X 48” Unframed $4,900<br />GOLDEN LIGHT<br />48” X 36” Framed $2,600<br />
  77. 77.
  78. 78.
  79. 79. STAY CONSISTENT!<br />Consider raising prices by 10% each year<br />Charge same price regardless of where or how it’s sold (your galleries should sell your paintings for the same prices that you do)<br />Offer a 5 – 10% discount for returning collectors<br />If your price structure isn’t working, adjust it<br />
  80. 80. KEY #8: MANAGE YOUR MONEY<br />If you aren’t making a profit, than you’ve got a hobby<br />SET YOUR POLICIES – KNOW YOUR POLICIES – MAKE IT CLEAR UP FRONT<br />BE CONFIDENT IN WHAT YOU CHARGE<br />
  81. 81. HELP! I DON’T HAVE A BUSINESS MIND!<br />
  82. 82. “<br />“YOU HAVE TO LEARN THE RULES OF THE GAME.”<br />Albert Einstein<br />“BEING GOOD IN BUSINESS IS THE MOST FASCINATING KIND OF ART.”<br />Andy Warhol<br />
  83. 83. HOW WE NEVER GOT RIPPED OFF AGAIN…<br />We require 50% deposit before beginning any commissioned work<br />Balance is due upon completion/at delivery<br />Price includes up to 3 sketches<br />Rush Fee: Can be up to 50% more $<br />
  84. 84. THINK BEFORE YOU GIVE YOUR WORK AWAY<br />Giving art away can LOWER the value of your work<br />People don’t value what’s cheap or free<br />You have a duty to other artists to charge a fair price<br />Charities: Ask for a % of the sale (I.R.S. doesn’t value your time) <br />
  85. 85. KEY #9: Create Multiple Streams of Income<br />DON’T PUT ALL OF YOUR EGGS INTO THE ART GALLERY BASKET<br />OR ANY ONE BASKET!<br />Diversify<br />
  86. 86. “LIVE BY THE PAINTBRUSH”<br /><ul><li>Paint Murals, cars, helmets
  87. 87. Live Events
  88. 88. License your Art
  89. 89. Design Products
  90. 90. Teach others
  91. 91. Develop DVD’s and books
  92. 92. GET CREATIVE!</li></li></ul><li>GET PAID TO PAINT AT EVENTS<br />
  93. 93.
  94. 94.
  95. 95. ART LICENSING<br />It’s like Renting your Art to a Manufacturer<br />Licensing is everywhere! Most of what you buy is licensed, from clothing to cleaning products!<br />
  96. 96.
  97. 97.
  98. 98. BENEFITS OF LICENSING<br />Your art can be licensed for many different products<br />You never produce or inventory – you just create the art and collect the royalties<br />Licensing helps to market your art and thus grow your brand<br />
  99. 99.
  100. 100.
  101. 101. KEY #10 – Always a Student<br />There’s an answer for every problem and question you have – find it online<br />Read books, blogs and take classes. Learn the business side of being an artist.<br />Never think you know it all! There’s always more to learn…<br />
  102. 102. ARTISTS – STICK TOGETHER<br />Help each other succeed<br />Share information – Keep in Touch<br />Refer each other<br />Link to each other on Twitter, Facebook, Etc.<br />
  103. 103. VISION<br />WE SEE A WORLD IN WHICH THE TERM “Starving Artist” <br />IS A THING OF THE PAST &<br />WHERE ALL ARTISTS ARE WELL PAID FOR THEIR TALENT AND HARD WORK<br />TOGETHER, WE CAN MAKE IT HAPPEN<br />
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