Ten keys to an artists success power point presentation aug 10

TEN KEYS TO SUCCESS 4 ARTISTS

MY VISION
Photo © AJ Neste
That all creative people get to live the life of their dreams, and make good money doing what they love.

THIS IS THE BEST TIME IN HISTORY TO BE AN ARTIST!
© Jay Alders
According to Bureau of Labor Statistics:
62% of Artists are Freelancers
The need for artists will grow 16% through 2016 (faster than most other fields)

Brand Manager for Drew Brophy
Art Marketing & Licensing Expert
Published author/blogger for artists
Business of Art Seminar Leader
Consultant to Artists

DREW BROPHY
Professional Artist for over 20 Years
30 different manufacturers use his art to make their products look cool
Is known for his distinct style
Is featured in over two dozen magazines, newspapers, TV shows and books yearly
Lives the life of his dreams
Photo © Jason Wallis

KEY #1CHOOSE YOUR PATH
Decide what you want
Decide Who you want to be
*Decide what you want to be known for
*Choose your Niche and be the best in it

DECIDE WHAT YOU WANT
“In the long run, men get only what they aim at. Therefore….they had better aim at something high.” Thoreau

15 minutes of planning = 8 hours of work!

THE SECRET OF RICH &FAMOUS ARTISTS

KEY #2: BRAND YOURSELF
Find your niche
Have your own style
Have a unique signature
You want your art to be DISTINCT & easily recognized as your own

Artist Aileen Holmes

KEY #3: PROTECT YOUR COPYRIGHTS
To Brand Yourself:
YOU MUST HAVE COMPLETE CONTROL OVER YOUR COPYRIGHTS
IT’S THE SINGLE, MOST IMPORTANT DECISION THAT HAS LEAD TO MANY ARTISTS’ SUCCESS

THE COPYRIGHT OWNER:
Has all rights to reproduction of the work
Has rights to sell the artwork to another entity for financial gain or otherwise
Has COMPLETE AUTHORITY over what happens to the artwork, forever and ever

SO WHAT?

COPYRIGHT ACT OF 1976
States that copyright protection subsists from the time the work is created in fixed form.
The © in the work immediately becomes the property of the author who created the work
EXCEPTION: Artist created work for their employer

SHOULD YOU REGISTER YOUR ART THROUGH U.S. COPYRIGHT ?
It gives you added protection (your attorney’s fees are covered should there be an infringement)
It’s cheap – only $35 if you file online
It’s fairly simple

HOW © OWNERSHIP IS TRANSFERREDFROM YOU TO SOMEONE ELSE
MOST COMMON WAY:
by Signing a “WORK FOR HIRE” or “Assignment” Agreement
Through other contracts
If you are an employee and create it for your employer – it’s automatically owned by them

CONTRACT SMARTS
BEWARE OF: The “Sneaky Contract”
Beware of “Work for Hire” Agreements
Don’t sign anything that you don’t completely UNDERSTAND or AGREE with
For large deals, get an attorney

KEY #4 – BEHAVE LIKE A PROFESSIONAL
Treat your art business
like a business
Envision yourself
as a brand and develop your image
“Repetition adds to Reputation” Warhol

NOBODY CARES ABOUT YOUR SUCCESS!
You have to take 100% responsibility for your success
You have to take 100% responsibility for everything that happens to you
In this, you find freedom & control

BE PROFESSIONAL
Introduce yourself as an artist - speak powerfully about who you are & what you do
NETWORKING – Connect with others
Have INTEGRITY / Meet Deadlines / Do what you say You’ll Do every time
CONSISTENCY – Train People to see you how you want them to

A STRONG WORK ETHIC
WILL OUT PERFORM PURE TALENT

NO DOESN’T MEAN NO
It’s just “no” for now
Don’t take it personally
Happens in all industries / stores / sales

Getting Into Galleries
RESEARCH: Only approach galleries where your art would be a fit
BE RESPECTFUL OF DIRECTOR’S TIME:
Don’t call or approach right before an exhibit or on a busy weekend
DON’T: Walk in unannounced with portfolio in hand (or, even worse, a painting under your arm!)
DON’T: Approach galleries until you’re READY with a full body of work, an artist’s statement and portfolio.
DO: Call and ask for an appointment
BEST: Ask one of the exhibiting artists to refer you
ALWAYS: Be patient, follow up, don’t take a “no” as rejection.

KEY 5: SHOOT YOURSELF
DOCUMENT YOUR ART &
PROJECTS FOR
* Media Articles
* Blogs
* Books
* History!

Key 6 - PROMOTE YOURSELF SHAMELESSLY!
You have to market yourself – nobody else is going to do it for you

BUSINESS CARDS
Never leave home without ‘em
Hand them out often
Make them look interesting enough that they will be never end up in the trash

LEAVE ‘EM WITH A BUSINESS CARD THEY WON’T TRASH

WEBSITE
Use your own name as domain so it’s easily found
Update it Constantly
Blogging helps keep things current
Your website vibe should be consistent with your “brand” or persona

LABEL YOUR DIGITAL IMAGES:
For better Search engine Pick up (and a google search will find your images should someone copy and paste on their site)
Digital label should contain:
Artist Name
Title of Work and Year
Medium and Size
File Name Ex:
SUNRISE by Drew Brophy 2006 Mixed Media 30x40
(Size is always listed as:
Height x Width X Depth in inches)

DEVELOP A CONTACT DATABASE
Start collecting names NOW
Develop a database of fans/collectors
Develop a database of potential clients
Send out occasional newsletters / e-mail blasts and postcard mailers

POSTCARD MAILERS
Use postcard mailers to send to potential clients and existing clients
Send out quarterly or monthly
Keep your art in their face, handy and put your website on FRONT of card

YOUTUBE VIDEOS - MEDIA

WHY DO SOME ARTISTS GET ALL THE PRESS?
They say “YES” to most every opportunity!
They make it easy by providing photos, information, etc.
They ask for it

SEND OUT PRESS RELEASES
Send a press release when you have a new license, painting or project
Keep a list of relevant trade magazines, newspapers & blog contacts to send these releases to
Have photos to go with the release

Encourage Clients to advertisewith your Artwork, Name, Face

TARGET MAGAZINES & NEWSPAPERS
Make a list of magazines that have a readership that will be interested in you
Send e-mails and/or letters telling WHY their READERS will be interested in you (NEVER say why it’s good for you – they don’t care)
Follow up every 3-6 months and be patient
RESPOND QUICKLY when they call – they are on deadline (make it easy for them)

KEY 7: STRUCTURE YOUR PRICES

HOW TO PRICE YOUR ORIGINAL PAINTINGS
See how other artists are pricing art in a similar style, medium, etc.
Come up with a structure (per s.i.) for existing artwork and another structure for commissions
Add framing expenses to the per s.i. price

EXAMPLE: $1.50/s.i. + Framing Costs
CIRCLE OF LIFE
72” X 48” Unframed $4,900
GOLDEN LIGHT
48” X 36” Framed $2,600

STAY CONSISTENT!
Consider raising prices by 10% each year
Charge same price regardless of where or how it’s sold (your galleries should sell your paintings for the same prices that you do)
Offer a 5 – 10% discount for returning collectors
If your price structure isn’t working, adjust it

KEY #8: MANAGE YOUR MONEY
If you aren’t making a profit, than you’ve got a hobby
SET YOUR POLICIES – KNOW YOUR POLICIES – MAKE IT CLEAR UP FRONT
BE CONFIDENT IN WHAT YOU CHARGE

HELP! I DON’T HAVE A BUSINESS MIND!

“
“YOU HAVE TO LEARN THE RULES OF THE GAME.”
Albert Einstein
“BEING GOOD IN BUSINESS IS THE MOST FASCINATING KIND OF ART.”
Andy Warhol

HOW WE NEVER GOT RIPPED OFF AGAIN…
We require 50% deposit before beginning any commissioned work
Balance is due upon completion/at delivery
Price includes up to 3 sketches
Rush Fee: Can be up to 50% more $

THINK BEFORE YOU GIVE YOUR WORK AWAY
Giving art away can LOWER the value of your work
People don’t value what’s cheap or free
You have a duty to other artists to charge a fair price
Charities: Ask for a % of the sale (I.R.S. doesn’t value your time)

KEY #9: Create Multiple Streams of Income
DON’T PUT ALL OF YOUR EGGS INTO THE ART GALLERY BASKET
OR ANY ONE BASKET!
Diversify

“LIVE BY THE PAINTBRUSH”
Paint Murals, cars, helmets
Live Events
License your Art
Design Products
Teach others
Develop DVD’s and books
GET CREATIVE!

GET PAID TO PAINT AT EVENTS

ART LICENSING
It’s like Renting your Art to a Manufacturer
Licensing is everywhere! Most of what you buy is licensed, from clothing to cleaning products!

BENEFITS OF LICENSING
Your art can be licensed for many different products
You never produce or inventory – you just create the art and collect the royalties
Licensing helps to market your art and thus grow your brand

KEY #10 – Always a Student
There’s an answer for every problem and question you have – find it online
Read books, blogs and take classes. Learn the business side of being an artist.
Never think you know it all! There’s always more to learn…

ARTISTS – STICK TOGETHER
Help each other succeed
Share information – Keep in Touch
Refer each other
Link to each other on Twitter, Facebook, Etc.

VISION
WE SEE A WORLD IN WHICH THE TERM “Starving Artist”
IS A THING OF THE PAST &
WHERE ALL ARTISTS ARE WELL PAID FOR THEIR TALENT AND HARD WORK
TOGETHER, WE CAN MAKE IT HAPPEN

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Ten keys to an artists success power point presentation aug 10

by Maria Brophy on Aug 11, 2010

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Ten keys to an artists success power point presentation aug 10 — Presentation Transcript