Quicken Loans Digital Strategy

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Quicken Loans Digital Strategy

  1. 1. Quicken Loans Digital Strategy By: Maria Barnd
  2. 2. Digital Marketing Goals • Aggressive targeting toward consumers to reach our demographic • Maximize budget and exposure • Spread our message across various platforms
  3. 3. Target Audience • Men & Women from the ages of 30 to 50+ looking to refinance their homes • Adults in their mid- 20s looking to purchase their first homes
  4. 4. Key Performance Indicators • Increase Sales, Social Media interactions, Moible App downloads, SEM and SEO Google AdWord Search • Google Analytics
  5. 5. Key Tactics & Tools • Twitter can be used to communicated with Quicken Loans 10,000+ employees and customers • Facebook to share updates and news in the company • Instagram would help show trends and hashtags to win free home insurance • SEM/SEO Google AdWord search would make it easy for consumers to reach Quicken Loans for any help they might need
  6. 6. SEO • Google AdWords should be optimized to enhance the company • Key words should be utilized: “mortgage company” “loans” “home loans” “cheap loans” “customer satisfaction” “low interest loans”
  7. 7. Budget • Overall budget for the Digital Plan will consist of $4 million • This budget includes advertising costs for: Website Banner Agency Costs Re-roll Ads Google AdWords • Quicken Loans’ estimated spending runs up to about $21.1 million
  8. 8. Points of Emphasis • When using Social Media it is important to stress: Low Rates with a stress free process Quick closing times that save your money! America’s #1 Online Mortgage Lender A loyal community and team
  9. 9. Summary • Increase: Spending on all forms of digital advertsing SEO Google Adwords / Analytics Social media consumers, fans and shared content • Larger Digital Presence = Higher Company Revenue
  10. 10. Quicken Loans Social Media • Quicken Loans YouTube Channel • Quicken Loans Twitter Account • Quicken Loans Facebook Page • Quicken LoanZING Instagram Account

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