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Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
Shift barni goes digital proposal 2013
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Shift barni goes digital proposal 2013

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Creative concept for Barni digital activities.

Creative concept for Barni digital activities.

Published in: Self Improvement, Business
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  • 1. CREATED BY SHIFT AGENCY DIGITAL CAMPAIGN 2012 PROPOSAL BARNI
  • 2. BARNI OFFERS EXCELLENT SOLUTION FOR POSITIVE RESULTS – CONVENIENTLY SMALL PORTIONS, LOW CALORIES, ALL NATURAL INGREDIENTS, COLORANTS AND PRESERVATIVES FREE SPONGE CAKE
  • 3. HAVING A KID AGED 3 TO 7 MEANS CONSTANTLY HAVING TO COME UP WITH ENTERTAINING DIVERSIONS FORTUNATELY, THERE’S BARNI!
  • 4. WEBSITE+APP MUST HAVE DUO FOR EVERY MOM WHO LIVES UP TO DATE. BEING A PARENT YOU’RE ALWAYS ON THE RUN SO YOU CAN’T STICK TO YOUR LAPTOP SCREEN FOR HOURS. BARNI APP IS THE SOLUTION FOR THOSE WHO NEED INSTANT ACCESS TO THEIR DATA (SUCH AS ORGANIZER) AND INFO. YOU CAN EASILY CHECK NEWS AND UPDATE YOUR TO-DO LIST VIA IPHONE OR ANY GADGET WHEREVER YOU ARE. BARNI WEBSITE IS YOUR STARTER PAGE FOR FURTHER ONLINE AND OFFLINE ACTIVITIES. THAT’S WHERE YOU DOWNLOAD APP WHICH IS TOTALLY SYNCHRONIZED AND CONNECTED TO WEBSITE. THE REST OF THE WEBSITE IS BARNI MAGAZINE. BARNI. MOM’S LITTLE HELPER HAS ALL MOM ESSENTIALS AT YOUR FINGERTIPS:
  • 5. WEBSITE STRUCTURE: BARNI MAGAZINE BARNI APP DOWNLOAD PRODUCT INFO APP STRUCTURE: MOM PLANNER E-BOOK 1 APP = 5 DIFFERENT ACTIVITIES GAMES GROWTH CHART DOWNLOAD AND USE OFFLINE BARNI MAGAZINE WORKS ONLINE
  • 6. BEING A PARENT IS ONE OF THE MOST REWARDING JOBS IN THE WORLD. LIKE ANY JOB, THE LITTLE THINGS CAN START TO STACK UP AND YOU CAN GET BUSY
  • 7. MOM’S LITTLE PLANNER DESIGNED FOR BUSY MOMS ON THE GO, MOM PLANNER HELPS YOU KEEP TRACK OF IT ALL WITH EASE. FROM TASK AND MENU PLANNING TO FAMILY SCHEDULING, MOM PLANNERS HELP MOTHERS MANAGE AND ORGANIZE EVERY ASPECT OF THEIR BUSY FAMILY LIFE. DOWNLOAD FOR FREE ON YOUR IPAD, USE IT ONLINE OR SYNC WEB VERSION WITH YOUR GADGET !
  • 8. TIME FLIES, KIDS GROW UP FAST. STOP MARKING ROOM WALLS AND USE DIGITAL GROWTH CHART. TAKE A PICTURE OF YOUR KID WITH BARNI APP AND HAVE HIS HEIGHT MEASURED BY BARNI. ADD DATE, SAVE AND STORE ON YOUR GADGET. COOL ENHANCEMENT – ONCE THE PICTURE IS MADE YOU CAN ADD BARNI THE BEAR TO YOUR KID’S PHOTO AND SEE HIS GROWTH PROGRESS IN COMPARISON TO BARNI HEIGHT.
  • 9. INNOVATIVE, EDUCATIONAL AND FUN E-BOOKS FOR LITTLE TABLET USERS
  • 10. BOOK APPS HAVE THE POTENTIAL TO ENGAGE CHILDREN IN A NEW WAY. BOOKS DEVELOP YOUR CHILD'S LOVE FOR LITERATURE AND A DAILY READING HABIT. IT’S NOT JUST ABOUT READING. KIDS CAN ALSO LEARN WHILE PLAYING WITH THE APP, AND EACH CHAPTER IS VERY DIFFERENT SO THAT THEY DON’T GET BORED. E-BOOKS USE DIGITIZATION TO ENHANCE THE READING EXPERIENCE, NOT DIVERT ATTENTION FROM IT. WHILE MOM READS HER KID CAN CLICK&PLAY DRAG&DROP AND SEE HOW BARNI AND SUBJECTS AROUND HIM COME TO LIFE. NEW CHAPTERS CAN BE ADDED PERIODICALLY. DIGITAL PRODUCTS FOR KIDS ARE ON DEMAND. FREE DOWNLOADS CAN BOOST GREAT RATINGS AND SPREAD THE WORD ABOUT BARNI AMONG PARENTS.
  • 11. BARNI MAGAZINE IS FULL OF GREAT ARTICLES AND PRACTICAL HOT TIPS THAT WORK. IT’S A HELPFUL FAMILY RESOURCE YOU'LL WANT TO REFER TO AGAIN AND AGAIN. TABLE OF CONTENTS
  • 12. DAILY NEWS | LATEST PARENTING AND KIDS HEADLINES, NEWS, TIPS, STORIES AND RESEARCHES CAREFULLY REVISED, COLLECTED AND BROUGHT TO YOU BY BARNI EDITORIAL TEAM. ENTERTAINMENT REVIEW | BOOKS, CARTOONS, MOVIES AND GAMES REVIEWS WITH RATINGS AND PREVIEWS*. *HINT = YOU CAN EASILY ADD MOVIE/BOOKS TITLES TO MOM’S PLANNER AND HAVE THEM SAVED FOR LATER OR DISPLAYED ON YOUR SCHEDULE ACCORDING TO PREFERABLE DATE.
  • 13. DAILY PROJECTS | 1 DAY = 1 IDEA WHETHER YOU ARE A WORKING OR STAY AT HOME MOM YOUR SCHEDULE IS TOUGH. YOU KNOW HOW TO BE FLEXIBLE AND MANAGE EVERYTHING BUT YOU CAN’T SEEM TO FIND THAT EXTRA HOUR TO THINK OF FUN AND EDUCATIONAL THINGS TO DO WITH YOUR KID. BARNI TAKES CARE AND CREATES NEW EXTRACURRICULAR ACTIVITIES FOR YOUR CHILD! CRAFT AND DIY PROJECTS* (FOR EX. DREAMCATCHER OR MEMORY BOX), SCIENCE EXPERIMENTS (TORNADO IN A BOTTLE), MAGIC TRICKS, EDUCATIONAL ELEMENTARY GAMES, PRINTABLES (MASKS, LABELS), CREATIVE RECIPES (APPLE BOATS, SPIDER BROWNIES). YOU CAN SUBSCRIBE AND RECEIVE NEW UPDATES VIA EMAIL SO AT THE END OF THE DAY YOU JUST PRINT, CUT&COLOR, DOWNLOAD OR GET INSPIRED TO CHALLENGE YOUR KID WITH NEW TASKS AND GAMES TO DEVELOP NEW SKILLS AND SEE A SMILE ON HIS FACE. *EACH PRINTABLE AND GUIDE HAS BARNI IMAGE AND LOGO.
  • 14. & LET’S FACE IT – PARENTS DON’T LIKE OTHER PEOPLE TELLING THEM HOW TO RAISE THEIR CHILDREN. MOMS DON’T LIKE TO BE JUDGED BY UNFAMILIAR MOMS. THEY’VE GOT THEIR OWN RULES AND DISCIPLINES AND WHAT’S MOST IMPORTANT VISION ON HOW TO MAKE THEIR CHILD SMART HAPPY HEALTHY
  • 15. THAT’S WHY BARNI MAGAZINE PROVIDES 3 TYPES OF EXPERTISE CHILDRENS SPECIALISTS MOM BLOGGERS BARNI MAGAZINE SUBSCRIBERS 12 3
  • 16. WE CAN’T DISCUSS PARENTING ANONYMOUSLY. MOMS SHOULD BE “VISUALIZED” TO BECOME A RELIABLE SOURCE OF INFORMATION. WITH THEIR HELP WE CAN ADJUST SPECIALISTS’ ADVICE TO SIMPLE AND CLEAR FORMAT TO REDOUBLE UNDERSTANDING. EACH PARTICIPATING MOM BLOGGER HAS TALENTS AND SKILLS IN SPECIFIC AREA. FOR EXAMPLE, CRAFTING OR NUTRITION. HER POSTS MOSTLY REFLECT HER FIELD OF EXPERTISE MIXED WITH OTHER VARIOUS TOPICS. MOM BLOGGER REFERENCES: http://www.kokokokids.ru http://timbuktoo.livejournal.com BARNI MAG SUBSCRIBERS CAN PASS A BRIEF TEST ANSWERING NUMBER OF QUESTIONS REGARDING THEIR PARENTING HABITS. ONCE THEY’RE DONE THEY IDENTIFY WHICH MOM BLOGGER CAN BECOME THEIR ROLE MODEL (BASED ON SIMILARITY OF GIVEN ANSWERS)
  • 17. NO CELEBS? 1. PAMPERS SUCCESSFULLY ENDORSED CELEBRITY MOMS TO PARTICIPATE IN THEIR “TRENDY MAMA” PROJECT https://www.facebook.com/TrendyMama?ref=stream http://www.krokha.ru/pampers 2. CELEBRITIES CAN AFFORD GIVING THEIR CHILD BEST THINGS POSSIBLE WHICH IS FINE BUT CAN BE UNATTRACTIVE FOR MOST MOMS WHO BELIEVE THAT HIRING A NANNY IS IRRESPONSIBLE AND NOT BUDGET WORTHY. WHY BLOGGERS? 1. MOMMY BLOGGERS ARE ON THE RISE. IT’S TRENDY, IT’S EASY. CHECK OUT THE RESEARCH HERE http://mashable.com/2012/05/08/mommy-blogger-infographic/ 2. MOM BLOGGER BELIEVED TO BE MORE TRUSTED BY THEIR ADULT AUDIENCE AND THEY’RE SO DOWN TO EARTH WHICH IS GREAT! “MOMMY BLOGGERS ARE SUCCESSFULLY LEVERAGING SOCIAL MEDIA TO COLLABORATE AND COMMUNICATE ABOUT THE PRODUCTS THEY USE, WHAT’S HAPPENING WITHIN THEIR FAMILIES AND WHAT THEY’RE INTERESTED IN.” – FORBES.COM
  • 18. CHILDREN MAY NOT GET THEIR ENERGY REQUIREMENTS FROM ONLY BREAKFAST, LUNCH AND DINNER. WHEN CHILDREN GET HUNGRY BETWEEN MEALS, IT IS IMPORTANT TO MAKE SURE THAT THERE ARE GOOD QUALITY AND NUTRITIOUS SNACKS AVAILABLE TO PROVIDE THE ENERGY AND NUTRIENTS THEY NEED. BARNI HELPS FIGURE IT OUT. IN “PRODUCT” YOU’LL FIND SMART SNACKING RULES AND TIPS AS WELL AS WEEKLY SNACK COMBO SUGGESTIONS FOR KIDS AGED 3-7. BARNI SPONGE CAKE WILL BE PRESENTED AS AN OPTION WITH FULL DESCRIPTION OF ITS INGREDIENTS. BARNI MAGAZINE WILL ALSO INCLUDE NUTRITION ARTICLES WITH BARNI MENTIONINGS TO MAKE IT FEEL MORE LIKE AN ADVICE RATHER THAN AN INTRUSION.
  • 19. OUR GOAL WAS TO MIX AND MATCH CARTOON-LIKE VISUALS OF EXISTING WEBSITE WITH SLEEK AND SIMPLE DESIGN TO CREATE CONTEMPORARY, STYLISH, CONVENIENT AND EASY TO USE PORTAL FOR MOMS.
  • 20. NEVER UNDERESTIMATE GIRL POWER OR TO BE CORRECT MOM POWER
  • 21. RUN BY MODERATOR AND HAVE MOM BLOGGERS INVOLVED INTO ITS CONTENT AS WELL AS INVITING TARGET AUDIENCE TO JOIN BARNI’S COMMUNITIES. MOMS CAN ALSO PARTICIPATE IN ATTRACTING NEW AUDIENCE BY MAKING REPOSTS. BARNI WILL REWARD REPOSTS WITH MOST “LIKES”. VARIOUS CONTESTS ARE “A MUST” IN SOCIAL MEDIA: - WRITE A SHORT STORY ABOUT YOUR KID’S FIRST ENCOUNTERS WITH THE WORLD, HIS FIRST EXPERIENCE IN GETTING TO KNOW THINGS - DO ANY DIY PROJECT WITH YOUR KIDS AND SHARE INSTRUCTIONS AND RESULTS WITH THE COMMUNITY. PROJECTS WITH THE MOST LIKES IN DIFFERENT CATEGORIES WILL GET BARNI PRIZES - KIDS DRAWING CONTEST. ASK YOU KIDS TO DRAW A PICTURE OF YOU. SHARE HIS ARTWORK WITH THE COMMUNITY GIFTS: LUNCH BOXES, SCHOOL BAGS, TEDDY BEARS, STATIONERY, MOVIE SETS BARNI. MOM’S LITTLE HELPER GROUP FOR FB&VK
  • 22. FOR DISSEMINATION OF INFORMATION IN SOCIAL NETWORKS WE PROPOSE TO PROMOTE POSTS IN RELEVANT COMMUNITIES. SOME OF THEM: RECIPES (РЕЦЕПТЫ) - HTTP://VK.COM/VK.COOKING, 274 000 SUBSCRIBERS SIMPLE RECIPES (ПРОСТЫЕ РЕЦЕПТЫ) HTTP://VK.COM/OVKUSE, 476 000 SUBSCRIBES CHILDREN AND PARENTS CLUB (КЛУБ ДЕТЕЙ И РОДИТЕЛЕЙ) HTTP://VK.COM/DETIRODITELI,. 107 000 SUBSCRIBERS OUR LOVELY CHILDREN (НАШИ ЛЮБИМЫЕ ДЕТИ) HTTP://VK.COM/VK.CHILDREN, 215 000 SUBSCRIBERS PARENTS AND TEACHERS(РОДИТЕЛИ И ПЕДАГОГИ) HTTP://VK.COM/RODITELI_I, 326 000 SUBSCRIBERS BABES (ДЕТКИ) HTTP://VK.COM/VKBABY, 198 000 SUBSCRIBERS AND MORE OTHER COMMUNITIES WITH 100 000 - 400 000 SUBSCRIBERS SMM POSTS PROMOTION
  • 23. SINGLE PARENTING CAN BE OVERWHELMING. SINGLE MOMS NEED A HELPING HAND, ENCOURAGEMENT AND UNDERSTANDING. BARNI’S INITIATIVE INCLUDE: SPECIAL MEDIA PROJECT SINGLE MOMS WHO SUCCESSFULLY RUN BUSINESSES OR GRACEFULLY HANDLE THEIR SINGLE PARENTING (THINK CHARLIZE THERON) TELL THEIR STORIES AND TALK ABOUT CHALLENGES THEY MANAGED TO OVERCOME. BARNI, BE MY GUEST SINGLE MOM CAMPAIGN IN COLLABORATION WITH SINGLE MOM MOVEMENT CREATED TO SPREAD A POSITIVE MESSAGE AND SUPPORT WOMEN WHO HANDLE MOTHERHOOD ON THEIR OWN. IT’S A SERIES OF FUN EVENTS OR ACTIVITIES WHERE MOM AND THEIR KIDS CAN HAVE FUN. MOM CAN ALSO GET ON THE LIST FOR BARNI APPEARANCE AND HAVE BARNI THE BEAR VISITING THEIR CHILD AT HOME TO PLAY GAMES. BARNI ENCOURAGES SINGLE MOMS POSSIBLE MEDIA PARTNERS: MAMA.RU BABYBLOG.RU KROKHA.RU
  • 24. FOR A MONTH BARNI APP WILL GET INTO PAID APPS CATEGORY BUT IN COLLABORATION WITH APP WEBSITE OF OUR CHOICE AND PARENTING MEDIA SUCH AS BABYBLOG WE CAN CREATE A PROMO CODE WHICH WILL BE A LIMITED TIME OFFER FOR FREE DOWNLOAD! USERS GET PROMO CODE IN EXCHANGE OF “LIKING” BARNI GROUP AND SIGNING UP FOR THE LIST AT THE COLLABORATING WEBSITE. ONCE THE OFFER ENDS, THE APP STAYS PAID FOR LIMITED TIME ONLY AND LATER WE PUT IT INTO FREE CATEGORY FOREVER FOR EVERYONE TO ENJOY CREATING NEW BUZZ AND MEDIA COVERAGE OPPORTUNITIES* *FREE DOWNLOAD PROMO CODE CAN ALSO BE INTEGRATED INTO BTL ACTIVITIES
  • 25. MOM PLANNER APP PROMOTION BEGINS WITH VIRAL VIDEO IN WHICH IN STYLE OF GOSSIP COLUMN MIXED WITH ANIMATION WE GIVE A SCOOP ON CELEBRITY MOM FAILURES (RIDICULOUS, FUNNY AND STUPID). SUCH AS VICTORIA BECKHAM FORGOT HER SON (BUSY MOM VICTORIA WAS ON THE WAY TO SCHOOL BUT SHE DIDN’T HAVE THE CHILD WHO NEEDED TO GO TO SCHOOL IN HER CAR). ILLUSTRATED STORIES LIKE THAN ACCOMPANIED BY VIDEO AND PHOTO MATERIALS WILL ATTRACT WIDE AUDIENCE AS WELL AS MOMS WHO MIGHT SHARE A STORY OR TWO ABOUT THEIR FUNNY FAILURES. WHAT’S THE SOLUTION FOR NEVER FAILING AGAIN? BARNI MOM’S LITTLE PLANNER APP!
  • 26. BARNI DIGITAL LAUNCH TOOLS: WEBSITE SOCIAL MEDIA GROUPS • PR CAMPAIGN (PARENTING, WOMEN AND APP MEDIA) • LIMITED TIME OFFER (FREE DOWNLOAD PROMO CODE) WITH MEDIA PARTNER • VIRAL VIDEO SEEDING • SPECIAL MEDIA PROJECT WITH PARENTING WEBSITE • BTL CAMPAIGN (FREE DOWNLOAD PROMO CODES PER PURCHASE) • SOCIAL MEDIA SEEDING (PARENTING & APP GROUPS) APP SINCE DOWNLOAD LINK CAN BE FOUND AT BARNI WEBSITE, ALL APP PROMOS LEAD TO BARNI WEB AND THEN TO APP STORE • SOCIAL MEDIA SEEDING (PARENTING GROUPS) • SOCIAL MEDIA TARGETING ADS • BLOGGER MOM DATABASE • CONTESTS • SPECIAL MEDIA PROJECT • PERSONAL INVITATIONS
  • 27. BARNI DIGITAL LAUNCH TOOLS: SOCIAL MEDIA GROUPS WEBSITE APP LAUNCH PERIOD 2 MONTHS LIMITED TIME OFFER WITH MEDIA PARTNER + PR CAMPAIGN VIRAL VIDEO RELEASE AND SEEDING IN SOCIAL MEDIA SPECIAL MEDIA PROJECT WITH PARENTING SITE BTL CAMPAIGN (FREE DOWNLOAD PROMO CODES PER PURCHASE) SOCIAL MEDIA SEEDING SOCIAL MEDIA TARGETING ADS CONTESTS PERSONAL INVITES + BLOGGER MOM DATABASE
  • 28. PLATFORM TO PROMOTE «BARNI», 1 YEAR THE FINAL PERFORMANCE IS LARGELY DEPENDS ON THE BUDGET ADVERTISING PROMOTION NUMBER OF FACEBOOK FANS – 8 000 - 10 000 PAGE LIKES NUMBER OF VK.COM FANS – 15 000 - 20 000 SUBSCRIBERS SEARCH ENGINE OPTIMIZATION (GOOGLE, YANDEX) – 10 000 - 20 000 VISITS INSTALL iOS MOBILE APPLICATIONS – 20 000 - 50 000 INSTALLS INSTALL ANDROID MOBILE APPLICATIONS - 40 000 - 60 000 UNSTALLS COVERAGE IN SOCIAL NETWORKS 10 000 000 - 15 000 000 USERS UNIQUE VISITORS OF BARNI SITE - 300 000 - 600 000 VISITS BARNI KPIS PER YEAR:
  • 29. THANK YOU!

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