Internet Marketing Strategies Take Away Your Customers' Pain
Overview <ul><li>Understanding the way your customers feel about your products can increase your sales. </li></ul><ul><li>Find out what causes your customer's grief. Make a way on how to solve those problems. </li></ul>
Long term goal: <ul><li>Take away your customer' s pain. If you find a way on how to solve all your customer's grief, for sure your sales will be skyrocketed. </li></ul>
Here are some tips: <ul><li>Smuckers makes a really inventive product called Uncrustables. It’s essentially a peanut butter and jelly sandwich without the crust. There are 4 sandwiches in each box, and it costs almost $5.00 for just one box. That means you are paying more than $1.00 per sandwich! So what is it that we can learn from Smuckers Uncrustables? </li></ul>
Take away your customer's pain: <ul><li>Find something that makes your potential customers mad! There are obviously a lot of people who don’t like the crust on their peanut butter and jelly sandwiches, and Smuckers used that to their advantage. Their customers would rather pay $1.00 per sandwich, than cut the crust off themselves. </li></ul>
Take away your customer's pain: <ul><li>It’s all about convenience. It would be a lot less expensive for someone to buy a loaf of bread, peanut butter, and a jar of jelly and make their own sandwiches. However, customers are willing to pay more for convenience. Smuckers identified their customer’s pain and came up with an idea to resolve it. So now they have a fun product that they make a huge profit on and they have happy customers. </li></ul>
Recommendation <ul><li>Now, how can you apply this to internet marketing? </li></ul><ul><li>You just need to find out what causes your customers grief. If you can find a way to solve these problems, they will be willing to pay you more money. From issues about setting up websites to getting loans, and everything in between, this concept can apply to all of your products and services. </li></ul>
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