Simple Steps to Create Your Online Business
Russell Brunson's simple steps in creating an online business has made him a millionaire and did you
know that he derived that from a supposedly table of contents for a book he was planning to write?
That one little thing he jotted down four years ago has turned into an entire business he's running right
now. All the DotComSecrets seminars, workshops, one-on-one coaching and other products are still
based on that original outline.
Like Russell did, you can write out an outline to be the backbone for an e-book or some other
information product you want to create. It is not just a product but an entire business you are building
out of the system outline. Follow these steps, and you’ll be able to do it too.
Here’s how it works.
• First, create an outline. The most important recommendation here is not to base your outline
on your own thoughts only. Solicit customers’ feedback. Find out the number one question they
have about the topic. You can do this by posting messages on related forums, and you’ll be
amazed at the different kinds of responses you will get.
We did this very thing when we launched our potato gun product. In response to my question, I
got eight to ten very solid questions I had never thought about before.
“What kind of propellant will shoot the furthest?” and “What’s the rating on the PVC pipe you
want?” were two examples. All I had to do was to research, find the answers, and use the
information as the basis for my outline.
• Next, make sure your outline is very modular. Break down the main topic into different
modules or chapters. This will come in handy later on.
• Then, give each module a headline such as “Discover the Secrets of…” and “How to …” just
as you would do in a sales letter.
• Lastly, make sure that each module can become a product in and of itself. Your sections
should have big enough ideas that each can be a project that stands alone if needed. This is
going to be very important later when we talk about ramping up and making more and more
Now that you have written what you need to do, follow everything what you have written, maybe along
the way you may change or revise some of the processes. If you have decided to start off with a
product, whether an eBook, a CD or DVD out what you have written or outlined will be your guide in
making it done.