Increase Quality Score: Stop Worrying and Do Something About it!
Some people find their ads scoring badly and end up paying expensive amount per click for the
keyword they are targeting. That's why you need to look for a way increase adwords quality score right
away before you end up bankrupt. Some people have been banned outright while others have been
slapped and want to increase quality score of their landing pages. There have been some drastic
changes to the quality score algorithm lately. And affected many people especially affiliates. What can
the affected parties do to increase quality score?
Assuming that you have not been banned by Google, use these quick fixes that can help get your
campaigns running again.
Here is a list of some quick fixes that may help you if you have gotten Google slapped in the last
couple of weeks:
1. Cloak your affiliate links - Google has slapped all affiliate sites so you must cloak your links if you
want run review style affiliate pages on Ad Words
2. Don't promote scams and/or rebill offers with hidden terms and conditions - if you don't trust the site
with your money, then don't promote it
3. Read Google's Terms and Conditions and Don't Violate Them! - I know some of these can be vague
but some things are spelled out in there so make sure you are familiar with these
4. Don't promote in scammy/spammy niches such as (this is not an all-inclusive list): teeth whitening,
colon cleanse, acai berry, and make money from home - Google has taken a dim view of these niches
due to the all the BS affiliates that are out there. Even if you are legitimate, you may get lumped
together with everyone else and you may actually get banned for no reason.
5. Don't use fake reviews or fake blogs
Google is smart enough to catch malpractices, so I recommend that you stick with proven business
strategies and don't even try get rich quick scheme. Beware of quick fixes that promise you a simple
solution as most often these do not offer genuine long term business strategy.
If you want to increase your quality score and survive regardless of any changes in the Google's
algorithm later on:
1. Write original, quality content on a site that you own (preferably word press)
2. Optimize your site for SEO and work on increasing page rank, creating back links and doing what
real businesses do - Google will let you get away with more on Ad Words (squeeze pages even in some
cases) if you have a higher PR. I have tested this and it seems to be true (although who can be 100%
sure?)
3. Instead of spamming affiliate links everywhere use your natural and PPC traffic to build a list with
the traffic you get
4. Focus on building relationships with your customers by providing useful content and capturing leads
If you are an affiliate using review pages etc..by following the quick fixes above you can still promote
your site with ad words for the time being and increase quality score. By following the proven long
term business strategies you will be able to thrive in any environment for the long term regardless of
what Google does with its algorithms.