Client Pitch
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Client Pitch

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  • Fundamentals - key points only.

Client Pitch Client Pitch Presentation Transcript

  • Informal Presentation
    • You are interviewing for a “team” internship for your client (a team of 3 interns).
    • Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details.
    • First team member introduces all and says what the presentation is about.
    • Last team member summarizes as to why the client should hire your team.
  • The Client “Pitch” Aka “Presentation Pointers” J4/554 – February 2, 2010 ©Margy Parker
  • Four keys to presentation
    • Significance
    • Structure
    • Simplicity
    • Rehearsal
  • Significance Passion
    • What does it mean to you?
    • What should it mean to them?
    • What’s your vision?
  • Structure Building Blocks
    • Use any structure as long as its…
      • Convincing & Memorable
      • Scaleable
      • Makes Sense
  • Structure Choices
    • Problem Pathway Solution
    • Problem Solution Reasoning
    • Bells & whistles - fancy stuff
    • (if it applies)
  • Simplicity Attention
    • Scale to the fundamentals
    • Support key points with 3 or 4 reasons (no more)
    • Be able to collapse or expand
  • Use Images
  • Rehearsal Confidence
    • Check the room and equipment (way before)
    • Rehearse out loud
    • Give each other feedback
    • Have fun
  • Check list
    • Scoped out the room?
    • Made print-outs with notes?
    • Backed up to a thumb drive?
    • Emailed to team mates?
    • Back up computer?
  •  
  • Dress Code? When is a loose tie and beard stubble ok ?
  • Creative Ideas
    • Need?
      • Is it beneficial to others?
      • Does it serve a purpose?
      • Will it help carry out your strategy?
      • Will it support your objective?
      • Will it convey your key message?
  • Creative Ideas
    • Originality?
      • Is it exciting?
      • Is it different?
      • Will it fill a need
        • Rely on research to tell you.
  • Resources
    • Blackboard – Presentation Articles
    • Tip sheets
      • Nervousness
      • Cultural issues
      • Dress
      • Influencing skills
      • Leadership skills
      • Team motivation
      • Speech writing
      • Voice coach
      • Presentation Golden Rules
      • Charisma
  • Draft Plan Elements
    • Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan
    • Research process, results and analysis (and what’s ongoing)
    • Goal (as vision)
    • Target Audiences (fully describe, including anything discovered in research)
    • Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective.
      • Strategies with key messages
      • Tactics
      • Evaluation Measures
  • “ Pitch” Elements
    • State key challenge or opportunity, using what’s known from situation analysis and best practices research.
    • Research – what you’ve done and what you’ve found out.
    • Description of target audiences, taking into account research
    • Goal (as a vision).
    • Key objectives & recommendations of draft plan, per audience
    • Proposed evaluation measures and follow up
    • 20 to 30 minutes
    • Propose meeting with client right away to discuss implementation plan
  • Assignments: Feb. 2 - 9
    • Analyze research (so far)
    • Write plan
    • Prepare “pitch”
    • Rehearse
    • Draft plan due to Margy & client Feb. 9