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Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
Client Pitch
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Client Pitch

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Presentation skills

Presentation skills

Published in: Technology, Business
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  • Fundamentals - key points only.
  • Transcript

    • 1. Informal Presentation <ul><li>You are interviewing for a “team” internship for your client (a team of 3 interns). </li></ul><ul><li>Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details. </li></ul><ul><li>First team member introduces all and says what the presentation is about. </li></ul><ul><li>Last team member summarizes as to why the client should hire your team. </li></ul>
    • 2. The Client “Pitch” Aka “Presentation Pointers” J4/554 – February 2, 2010 ©Margy Parker
    • 3. Four keys to presentation <ul><li>Significance </li></ul><ul><li>Structure </li></ul><ul><li>Simplicity </li></ul><ul><li>Rehearsal </li></ul>
    • 4. Significance Passion <ul><li>What does it mean to you? </li></ul><ul><li>What should it mean to them? </li></ul><ul><li>What’s your vision? </li></ul>
    • 5. Structure Building Blocks <ul><li>Use any structure as long as its… </li></ul><ul><ul><li>Convincing & Memorable </li></ul></ul><ul><ul><li>Scaleable </li></ul></ul><ul><ul><li>Makes Sense </li></ul></ul>
    • 6. Structure Choices <ul><li>Problem Pathway Solution </li></ul><ul><li>Problem Solution Reasoning </li></ul><ul><li>Bells & whistles - fancy stuff </li></ul><ul><li>(if it applies) </li></ul>
    • 7. Simplicity Attention <ul><li>Scale to the fundamentals </li></ul><ul><li>Support key points with 3 or 4 reasons (no more) </li></ul><ul><li>Be able to collapse or expand </li></ul>
    • 8. Use Images
    • 9. Rehearsal Confidence <ul><li>Check the room and equipment (way before) </li></ul><ul><li>Rehearse out loud </li></ul><ul><li>Give each other feedback </li></ul><ul><li>Have fun </li></ul>
    • 10. Check list <ul><li>Scoped out the room? </li></ul><ul><li>Made print-outs with notes? </li></ul><ul><li>Backed up to a thumb drive? </li></ul><ul><li>Emailed to team mates? </li></ul><ul><li>Back up computer? </li></ul>
    • 11.  
    • 12. Dress Code? When is a loose tie and beard stubble ok ?
    • 13. Creative Ideas <ul><li>Need? </li></ul><ul><ul><li>Is it beneficial to others? </li></ul></ul><ul><ul><li>Does it serve a purpose? </li></ul></ul><ul><ul><li>Will it help carry out your strategy? </li></ul></ul><ul><ul><li>Will it support your objective? </li></ul></ul><ul><ul><li>Will it convey your key message? </li></ul></ul>
    • 14. Creative Ideas <ul><li>Originality? </li></ul><ul><ul><li>Is it exciting? </li></ul></ul><ul><ul><li>Is it different? </li></ul></ul><ul><ul><li>Will it fill a need </li></ul></ul><ul><ul><ul><li>Rely on research to tell you. </li></ul></ul></ul>
    • 15. Resources <ul><li>Blackboard – Presentation Articles </li></ul><ul><li>Tip sheets </li></ul><ul><ul><li>Nervousness </li></ul></ul><ul><ul><li>Cultural issues </li></ul></ul><ul><ul><li>Dress </li></ul></ul><ul><ul><li>Influencing skills </li></ul></ul><ul><ul><li>Leadership skills </li></ul></ul><ul><ul><li>Team motivation </li></ul></ul><ul><ul><li>Speech writing </li></ul></ul><ul><ul><li>Voice coach </li></ul></ul><ul><ul><li>Presentation Golden Rules </li></ul></ul><ul><ul><li>Charisma </li></ul></ul>
    • 16. Draft Plan Elements <ul><li>Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan </li></ul><ul><li>Research process, results and analysis (and what’s ongoing) </li></ul><ul><li>Goal (as vision) </li></ul><ul><li>Target Audiences (fully describe, including anything discovered in research) </li></ul><ul><li>Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective. </li></ul><ul><ul><li>Strategies with key messages </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Evaluation Measures </li></ul></ul>
    • 17. “ Pitch” Elements <ul><li>State key challenge or opportunity, using what’s known from situation analysis and best practices research. </li></ul><ul><li>Research – what you’ve done and what you’ve found out. </li></ul><ul><li>Description of target audiences, taking into account research </li></ul><ul><li>Goal (as a vision). </li></ul><ul><li>Key objectives & recommendations of draft plan, per audience </li></ul><ul><li>Proposed evaluation measures and follow up </li></ul><ul><li>20 to 30 minutes </li></ul><ul><li>Propose meeting with client right away to discuss implementation plan </li></ul>
    • 18. Assignments: Feb. 2 - 9 <ul><li>Analyze research (so far) </li></ul><ul><li>Write plan </li></ul><ul><li>Prepare “pitch” </li></ul><ul><li>Rehearse </li></ul><ul><li>Draft plan due to Margy & client Feb. 9 </li></ul>

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