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Client Pitch

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Presentation skills

Presentation skills

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  • Fundamentals - key points only.
  • Transcript

    • 1. Informal Presentation
      • You are interviewing for a “team” internship for your client (a team of 3 interns).
      • Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details.
      • First team member introduces all and says what the presentation is about.
      • Last team member summarizes as to why the client should hire your team.
    • 2. The Client “Pitch” Aka “Presentation Pointers” J4/554 – February 2, 2010 ©Margy Parker
    • 3. Four keys to presentation
      • Significance
      • Structure
      • Simplicity
      • Rehearsal
    • 4. Significance Passion
      • What does it mean to you?
      • What should it mean to them?
      • What’s your vision?
    • 5. Structure Building Blocks
      • Use any structure as long as its…
        • Convincing & Memorable
        • Scaleable
        • Makes Sense
    • 6. Structure Choices
      • Problem Pathway Solution
      • Problem Solution Reasoning
      • Bells & whistles - fancy stuff
      • (if it applies)
    • 7. Simplicity Attention
      • Scale to the fundamentals
      • Support key points with 3 or 4 reasons (no more)
      • Be able to collapse or expand
    • 8. Use Images
    • 9. Rehearsal Confidence
      • Check the room and equipment (way before)
      • Rehearse out loud
      • Give each other feedback
      • Have fun
    • 10. Check list
      • Scoped out the room?
      • Made print-outs with notes?
      • Backed up to a thumb drive?
      • Emailed to team mates?
      • Back up computer?
    • 11.  
    • 12. Dress Code? When is a loose tie and beard stubble ok ?
    • 13. Creative Ideas
      • Need?
        • Is it beneficial to others?
        • Does it serve a purpose?
        • Will it help carry out your strategy?
        • Will it support your objective?
        • Will it convey your key message?
    • 14. Creative Ideas
      • Originality?
        • Is it exciting?
        • Is it different?
        • Will it fill a need
          • Rely on research to tell you.
    • 15. Resources
      • Blackboard – Presentation Articles
      • Tip sheets
        • Nervousness
        • Cultural issues
        • Dress
        • Influencing skills
        • Leadership skills
        • Team motivation
        • Speech writing
        • Voice coach
        • Presentation Golden Rules
        • Charisma
    • 16. Draft Plan Elements
      • Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan
      • Research process, results and analysis (and what’s ongoing)
      • Goal (as vision)
      • Target Audiences (fully describe, including anything discovered in research)
      • Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective.
        • Strategies with key messages
        • Tactics
        • Evaluation Measures
    • 17. “ Pitch” Elements
      • State key challenge or opportunity, using what’s known from situation analysis and best practices research.
      • Research – what you’ve done and what you’ve found out.
      • Description of target audiences, taking into account research
      • Goal (as a vision).
      • Key objectives & recommendations of draft plan, per audience
      • Proposed evaluation measures and follow up
      • 20 to 30 minutes
      • Propose meeting with client right away to discuss implementation plan
    • 18. Assignments: Feb. 2 - 9
      • Analyze research (so far)
      • Write plan
      • Prepare “pitch”
      • Rehearse
      • Draft plan due to Margy & client Feb. 9

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