Websites Exposed

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The biggest mistakes and breaks of a small business website. A free presentation of ReLaunchU's Game Changer series.

The biggest mistakes and breaks of a small business website. A free presentation of ReLaunchU's Game Changer series.

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  • You have got to use Google Analytics at minimum to track what is happening to your website.
  • This package is best for businesses with established marketing practices. It focuses primarily on assessing competition and improving marketing tactics. It is very helpful for establishing annual marketing plans. The business owner implements Rocket Booster’s recommendations. It costs $445.
  • The coaching program helps business owners establish or reestablish their business in a new niche. It focuses on applying the business practices we discussed so far in addition to establishing a marketing strategy and implementing it. Depending size of the business the coaching costs between $1800 and $2000.
  • I have a wonderful blog called, Launch Sequence. Everyone who subscribes get my email course/ebook. If this interests you, just select that option on your feedback form.Now, let’s continue to part two of this presentation. This is were I put on my marketing consulting hat.

Transcript

  • 1. Copyright © 2013 LaunchU LLCWebsites ExposedThe biggest mistake and breaks you can makewith your business website!
  • 2. Copyright © 2013 LaunchU LLCBy the end of this presentation you will be able to…List the biggest mistakes smallbusiness owners make with theirwebsites and how it impacts them.Describe what are the latest andgreatest trends of businesswebsites.Explain what many businesses areactually doing (review anddiscussion of real websites).
  • 3. Copyright © 2013 LaunchU LLCInbound MarketingTwo primary goals:Traffic and Conversion
  • 4. Copyright © 2013 LaunchU LLCBiggest Website Mistakes(what people mess up a lot)
  • 5. Copyright © 2013 LaunchU LLCMistake #1 - Lousy Content Management SystemLimited control/ownership • Controlled by another entity/non-transferableLimited content management • Ability to quickly edit text and mediaLimited Scalability • Modifying functions and capabilitiesNot supportive of multiple platforms • Desktop, mobile, and Apple devices
  • 6. Copyright © 2013 LaunchU LLCBest Strategies for a CMSHire a website developer that supports you with…• Selecting host server• Selecting domain registrar • Branded URL and email address• Using Wordpress.org or Drupal platform (open source software)
  • 7. Copyright © 2013 LaunchU LLCMistake #2 - No on-page optimization• Tells search engines what your website is about• Affects how easily people can find you using a search engine• Supports off-page optimization Keywords Keyword Title Placement Tags On-Page SEO Keyword Description Density H1 Tags
  • 8. Copyright © 2013 LaunchU LLCOff-Page Optimization • Increases relevance of website Content in relationship to keywords and competition Social • Increases search rankingsBookmarking networking Off Page SEO Video Articles Blogs
  • 9. Copyright © 2013 LaunchU LLCBest Strategies for SEO Work with a Use Work with Hire SEO legitimate researched a copy expert to SEO expert keywords writer to increase for on-page with good generate ranking very optimization. traffic and optimized quickly through medium and off-page competition. readable optimization. text.
  • 10. Copyright © 2013 LaunchU LLCMistake #3 - Not Mobile Friendly1 in 3 mobile searches are local.After looking up a local businesson their smartphone, 61%of userscalled the business and 59%visited.
  • 11. Copyright © 2013 LaunchU LLCBest Strategies for Going Mobile• Use a responsive theme/template• Have a separate mobile website constructed
  • 12. Copyright © 2013 LaunchU LLCMistake #4 - No Calls-To-ActionThe visitor does not know what YOU would like for them to do!
  • 13. Copyright © 2013 LaunchU LLCBest Strategies for Designing CTA• Words• Placement• Graphics• Keep tweaking• A/B testing• Contact info on homepage
  • 14. Copyright © 2013 LaunchU LLCMistake #5 - Lack of Social Media IntegrationSocial marketing is the current andgrowing marketing trend.Social media is now in competitionwith internet search engines fordirecting website traffic.People expect to use social mediatools, don’t disappoint.
  • 15. Copyright © 2013 LaunchU LLCBest Strategies for Integrating SMSocial media sharing buttons• Each page• Floating bar• Beginning of articlesSocial media profile buttons• Modern/Easy to find• FeedsOther integrations• Blog comments• Auto publish
  • 16. Copyright © 2013 LaunchU LLC
  • 17. Copyright © 2013 LaunchU LLC1. The quality of your marketing next to competitors2. The strength and weakness of current marketing system3. What to implement immediately to get greater results4. Long-term marketing strategies to consider
  • 18. Copyright © 2013 LaunchU LLC1. Helps you redefine your business niche2. Provides guidance on branding, image, and promotional system that is affordable and sustainable3. Recommends resources and experts you can use to put the plan into action4. Outlines a schedule and expenses estimate to launch the new marketing system
  • 19. Copyright © 2013 LaunchU LLCCopyright © 2013 LaunchU LLC All rights reserved.
  • 20. Copyright © 2013 LaunchU LLCLaunch Sequence BlogPerspectives and strategies on promoting a successful professional small business.
  • 21. Copyright © 2013 LaunchU LLCBiggest Website Breaks(what can make yours outstanding!)
  • 22. Copyright © 2013 LaunchU LLCBreak #1 - Website Videos• Analysts anticipate 90% of traffic in 2013 to be video related.• More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.• Shoppers who viewed video were 174% more likely to purchase than viewers who did not.
  • 23. Copyright © 2013 LaunchU LLCBest Strategies for Website VideosHigh quality videos for home andprimary product/service pages.Share casual but thoughtfullyprepared videos on You-Tube.Ensure fast load time on webpage.Very short intros, you have 20seconds to convince them to stayfor two minutes.
  • 24. Copyright © 2013 LaunchU LLCBreak #2 - Blogging• Google likes fresh, relevant content• Gives people a reason to come back• Demonstrates you are resource/expert• Great email newsletter content• Share it on social media for website traffic
  • 25. Copyright © 2013 LaunchU LLCBest Strategies for Blogging• Blog is part of the website• What do targeted readers want?• Keyword optimize articles• Creative titles• Between 300-500 words• Use headers, bullets, lists• Publish regularly
  • 26. Copyright © 2013 LaunchU LLCBreak #3 – Landing Pages A website page for Increases (statistic) 44% of targeted visitors conversion rate of clicks for B2B that directs them website traffic. companies are to a primary directed to the action. home page, not a special landing page.
  • 27. Copyright © 2013 LaunchU LLCBest Strategies for Landing PagesTarget who will be your visitor.Outline a strategy for driving traffic to thepage.Decide the action you want them to take.Remove distractions from the page.Easy to read, convincing text and clear CTA.
  • 28. Copyright © 2013 LaunchU LLCBreak #4 – Sign-up Form Collect contact Add to your potential Stay in touch through information from client list. newsletters, blogyour website visitors. updates, and other campaigns.
  • 29. Copyright © 2013 LaunchU LLCBest Strategies For Sign-up FormsUse a quality contact management system tostay organized.Place sign-up forms in multiple locations.Use graphics and CTA.Offer something of value in exchange.Make it mobile friendly.
  • 30. Copyright © 2013 LaunchU LLCBreak #5 – Fat Footers •A little more SEO boost •Friendly navigation tool • A place for more creativity
  • 31. Copyright © 2013 LaunchU LLCBest Strategies for Fat FootersMake comments expandable so footer is easily seen.Keep an eye on page load time.Use keywords in text/links. • Top Blog articles • Top website pages • Social media buttons • About information • Contact information • Graphics/images
  • 32. Copyright © 2013 LaunchU LLCWebsites ExposedThe biggest mistake and breaks you can makewith your business website!