Crossmedia Challenges (SWIM 2010)
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Crossmedia Challenges (SWIM 2010)

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    Crossmedia Challenges (SWIM 2010) Crossmedia Challenges (SWIM 2010) Presentation Transcript

    • Convergence and crossmedia challenges in the audiovisual industry Seminar SWIM in the Digital World Zaragoza, 28th May 2010 María del Mar Grandío [email_address] Spinoff http://spinoffonline.blogspot.com/
    • More media Fragmented audiences New ways of storytelling Digital environment Connected platforms  Decalogue to understand this new scenario Imagen general
    • 1) Transmedia narratives
    • Storytelling devices The official web Cell Phones Web-episodes Mobisodes Merchandising (toys, DVDs) Official Artwork (Comics, books)
    • Work on your best, link to the rest “ In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption”. (Henry Jenkins, 2003)
    • http://www.youtube.com/watch?v=XlpHW-v95wU
    • 2) Contextual products Mobisodes (24 conspiracy)
    • 3) Web-orientated narratives
    • http://www.youtube.com/watch?v=4Se9v-mrBdg
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    • 4) Transmedia promotion
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    • 5) Multitask viewers
    • 6) Consuming in anyplace
    • 7) Geolocated audiences
    • 8) Shared experiences
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    • 9) UGC, culture of remix, copyleft… Be water, my friend http:// www.youtube.com / watch?v = ZM85Ola _FCY http:// www.youtube.com / watch?v = q623i0zcCCY The Shining http:// www.youtube.com / watch?v = eIHe7I3glK8 http:// www.youtube.com / watch?v = 2TVooUHN7j4
    • 10) Be creative, my friend
    • 1) Transmedia narratives 2) Contextual products 3) Web-orientated narratives 4) Transmedia promotion 5) Multitask viewers 6) Consume in anyplace 7) Geolocated audiences 8) Share experiences 9) UGT, culture of remix, copyleft 10) Being creative
    • Are you confused with so many signs?
    • Here you have some tips: 1) Know all the screens 2) Know your potencial audiences 3) Create a fictional brand 4) Select some media 5) Choose one of them and… 6) … extend this brand to the rest with some guidelines (characters and plots) 7) Take your time
    • Why not? Try your own crossmedia project!
    • Thank you for your attention Twitter.com/margrandio Spinoffonline.blogsppot.com