Fundraising & Social Media


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Fundraising & Social Media

  1. 1. Social Media for Social Good:<br /> Fundraising in a Modern World<br />Image: Brandon Christopher Warren - Flickr<br />
  2. 2. Mobile giving was introduced in America in 2008 where $500,000.00 was raised, growing to $2 million in 2009 and over $30 million in 2010 <br />Source: Michael Stein, Mobile Fundraising Reaches New Heights<br />Image: dawkeye - Flickr<br />
  3. 3. Image: Mr. T in DC - Flickr<br />Tapping into the mobile network allows easy and quick <br />involvement in the philanthropic sector. <br />
  4. 4. With access to each organization’s assigned code, the potential impact is huge. <br />Image: Christian H. - Flickr<br />
  5. 5. Mobile giving allows people to donate on the spot while the cause and need is on their minds. This instant donation method helps charities from missing out on funds<br />Image: Mo Riza - Flickr<br />
  6. 6. Smartphone owners are able to access the internet at all times, increasing the outlets available for charitable involvement<br />Image: crest_of_the_wave - Flickr<br />
  7. 7.  <br />Social good through social media reaches a younger demographic who are very active on their phones, and willing to be involved this way<br />
  8. 8. Since people are so attached to their <br />phones, mobile fundraising has the <br />potential to be a beneficial <br />fundraising method in a <br />multi-channel <br />campaign.<br />Image: Cia de Foto - Flickr<br />
  9. 9. Mobile giving is seen as best for one-time-giving situations, such as disaster relief, as the amount of donor information the charity can receive is limited. This restricts the organizations’ ability to receive repeat gifts.<br />Image: Gunni Cool - Flickr<br />
  10. 10. Image: Christian Holmer - Flickr<br />For successful mobile campaigns, organizations must have access to large groups of people to get the word out. Radio shows and concerts are prime examples <br />
  11. 11. It may not succeed on its own, but by giving donors the option to donate over their phone through a simple text, organizations can appeal to a younger, more tech-oriented demographic, and offer options that suit a variety of different paced lifestyles. <br />
  12. 12. The mobile giving trend will see more gifts of smaller amounts… <br /> <br />Every bit counts<br />Image: Tom Small - Flickr<br />
  13. 13. Mobile fundraising history was made during the response to the Haitian earthquake relief – over $30 million (out of $774 million) was given by Americans through text-to-give techniques<br /> <br />Image: SeyedMostafaZamani - Flickr<br />Source: Michael Stein, Mobile Fundraising Reaches New Heights<br />
  14. 14. Charitable organizations were more willing to invest in this method when mobile carrier fees dropped from 50% to 10%, allowing organizations to make a reasonable and beneficial profit. <br />Source: Michael Stein, Mobile Fundraising Reaches New Heights<br />Image: Francesco Pappalardo - Flickr<br />
  15. 15. Tweet4good is another emerging online method of donating money. This service allows donations through twitter<br />Image: Dustin Diaz - Flickr<br />
  16. 16. Twestival is an organization that uses the power of social media for social good by bringing together global twitter communities to support a local community <br />Image: Kevin Dooley - Flickr<br />
  17. 17.  <br />Image: Sprengben - Flickr<br />Twestival has raised close to $1.2 million since 2009 as one of the largest social media fundraising initiatives<br />
  18. 18. Twitter provides the opportunity for people who have large numbers of followers to promote a personal cause and encourage others to support it. <br />Image: AnirudhKoul - Flickr<br />
  19. 19. Social media allows for bigger networks and bigger impact<br />Image: Cayusa - Flickr<br />