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  • 1.  
  • 2. Welcome TO THE ERA OF INTERNET MARKETING
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. The Supply Chains: Channels and Flows The Traditional View Goods Information Funds Distributors Suppliers Mfr. Retailer Consumers
  • 8. Global Supply Chains are being transformed The Contemporary View Supplier Consumer Distributor Manufacturer Retailer
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Yoox.com
    • e-Tailer focused in the fashion industry, started in 2000 by an Italian entrepreneur Federico Marchetti, Founder and CEO,
    • 300 well known and luxury brands The group operates in 53 countries
    • Sales of 2003: 22 millions €
    • Sales of 2005: 53 millions € (47% more than 2004)
    • Sales of 2007 91 millions € ( 38% more that 2006)
    • Reached the breakeven after 2 years (when the competitors was running out of business)
    • Target: Young consumers (51% of customers in the age group of 25-34 years)
  • 14. The e-marketing Channel
    • The company’s website is customised in 28 versions: this differentiation involves different pricing, offer and communication for each single country.
    • Two thirds of customers are women; they look for high quality products and are used to making online purchases.
    • Their age ranges from 19 to 29 years
    • Customer can send the product back without producing any justification
    • Three millions visitors each month, 190,000 orders, 400,000 items; number of items proposed on the website is between 100,000 and 150,000 depending upon season. More than 4,000 new daily arrivals.
  • 15. The e-marketing Channel
    • The company’s website is customised in 28 versions: this differentiation involves different pricing, offer and communication for each single country.
    • Two thirds of customers are women; they look for high quality products and are used to making online purchases.
    • Their age ranges from 19 to 29 years
    • Customer can send the product back without producing any justification
    • Three millions visitors each month, 190,000 orders, 400,000 items; number of items proposed on the website is between 100,000 and 150,000 depending upon season. More than 4,000 new daily arrivals.
  • 16. MARKETING APPLICATIONS OF IM
  • 17. AS AN ADVERTISING MEDIUM
  • 18. A DIRECT RESPONSE MEDIUM
  • 19. A PLATFORM FOR SALES TRANSACTIONS
  • 20. A DISTRIBUTION CHANNEL
  • 21. A RELATIONSHIP BULDING MEDIUM
  • 22. E-business and e-commerce The distinction between buy-side and sell-side e-commerce
  • 23.  
  • 24. 5 “S” of IM
  • 25. Types of web presence
    • 1. Transactional e-commerce site:
      • Examples – Amazon, Dell
    • 2. Services-oriented/relationship building
      • Accenture, British Gas
    • 3. Brand Building site
      • Tango, Guinness
    • 4. Portal or media site
      • Yahoo!, Silicon.com
  • 26. A generic internet marketing strategy development process
  • 27. INTERNET MARKETING Vs TRADITIONAL MARKETING
  • 28.  
  • 29. Interactivity and intelligence
  • 30. Individualization
  • 31.  
  • 32. Integration
  • 33. Disintermediation: The elimination of organizations or business process layers responsible for certain intermediary steps in a value chain, reducing costs to the consumer Reintermediation: The shifting of the intermediary role in a value chain to a new source, adding additional value to the consumer INDUSTRY RESTRUCTRING
  • 34. INDEPENDENCE OF LOCATION
  • 35. INTERNET TECHNOLOGY
  • 36.
    • The Internet is a global system
    • of interconnected computer networks
    • that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide.
    • It is a network of networks that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies.
    • The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.
  • 37. Technology
    • DOMAIN NAMES: NAME OF WEB SERVER
    • .com represents any company such as http://www.travelagency.com
    • .co.uk represents a company based in the UK such as http://www.thomascook.co.uk/.
    • .ac.uk a UK based University (e.g. http://www.derby.ac.uk )
    • .org.uk or .org are not for profit organisations (e.g. www.greenpeace.org )
    • .net a network provider such as www.freeserve.net.
  • 38. How it works – client/server
  • 39. How it works - HTML
  • 40. Internet, intranet and extranet