Urban gamification


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Urban gamification

  1. 1. Markéta Dolejšová, 2012 Urban GamificationI. Urban culture  public space  get the best of your city  mobile technologies - go social  coolnessWhat constitutes urban culture?  Street artgraffiti, sticker art, wheatpasting, street poster art, art intervention, street performance, streettheatre, flash mobbing, sculpture, street installations, yarn bombing, guerilla gardening, videoprojection, light painting, videomapping etc.  Architecture / Designsquatting, eco, temporary spaces etc.  Urban fashionstreet wear, vintage, retro, flea markets etc.  Foodmobile food, pop-up restaurants / supper clubs, secret cooks club etc.  Urban sportsrunning, jogging, skateboard, longboard, inline skates, rollerblading, aggressive inline parkour,biking, fixed gear, fun bike, freestyle BMX, bike tricking, extreme city cycling, bike polo, streetjumping, building jumping, building climbing, free running, parkour, pomparkour, urban sprinting,urban surfing, urban climbing, urban kiting, urban golf, sign spinning, urban ninjas etc.  Hipsters and other urban species
  2. 2. Markéta Dolejšová, 2012II. How to gamify your city?Urban Gaming / Street Games  multi-player location-based games played out on city streets, built up on urban environments  city as playground  on-line communication  mobile localization technologies (smartphones, GPS receivers, webcams, Internet)  UGC  usually part game, part performance art, part sociology experiment  sometimes there isnt really a point to the game other than the experience itselfStarting points  information circuit (blurring of private and public areas)  non-technology ascendants: flash mobs; games like hide-and-seek in the store, capture the flag, humans vs. zombies etc.  technology ascendants: computer gamesExamples Geocaching since 1990’s GPS used to pinpoint exact locations and find „treasure“ Pacmanhattan recreation of video game sensation Pac-Man a player dressed as Pac-man runs around the Washington square park while attempting to collect all of the virtual "dots" x four players dressed as the ghosts attempt to catch Pac-man before all of the dots are collected on-line advisors x runners in the streets Can You See Me Now? on-line players chased by runners on the street see: http://www.youtube.com/watch?v=hX4kZvEllwY  Uncle Roy All Around You
  3. 3. Markéta Dolejšová, 2012 runners on the street chasing elusive Uncle Roy, accompanied by online players who are helping (or harming) them group of spies navigates street runners with clues successful game ends in Uncle Roy’s office -> crucial question:“ would you be willing to commit to help a stranger if called upon?“ You get me played between Mile End Park and the Covent Garden in London understanding - mediation - place see: http://www.youtube.com/watch?v=K4THE0Dk5Kw Parallel Kingdom GPS-based MMORPG for iPhones and Google Android phones see: http://www.youtube.com/watch?v=ahvJbpJBG2g MyGroove planting trees, fighting pollution Tourality collect goodies on the street -> buy gadgets -> win gold and trophies -> compete with others see: http://www.youtube.com/watch?v=YY7wfQWeBf8&feature=player_embedded#! Situationist urban game based on situationist movement iCoolhunt hunt the coolest things around your city - be the guru of cool hunters Fousquare ...everyone knows...
  4. 4. Markéta Dolejšová, 2012III. Urban Sports GamificationUrban Running  social running games  gadgets: trainers, pedometers, heart rate straps, sport watches, smart sensors, smartphones (see Nike +; Body Media; Fit bit; Run Keeper)  how does it work? http://earndit.com/howExamples Nike + iPhone + iPod + Nike SportWatch + Nike SportBand + Facebook track time, distance and route of your run start new run -> post it to your facebook page -> get friend’s cheers -> get motivation -> compete with friends Nike+ Tag GPS iPhone app runners compete against each other and whoever runs the slowest, the shortest distance, or starts running latest in the day is designated as “it” don’t be tagged -> don’t be „it“! Nike Grid London is your game board: 40 postcodes in play and 4 phone boxes in each run -> collect phone boxes in your postcode -> the more runs, the more points -> earn badges no need of smartphones, pedometers or special Nike branded trainers -> low tech (in high life:)) „Seber policajtovi čepici a zmiz!“ („Get the cops cap and run away!“) Roman Týc for Nike ranking: one cap = base; two caps at once = double catch; beret = summer extras, run = clean game, from vehicle/public transport = pollo; Bonus for cooperation of the cop no need of gadgets
  5. 5. Markéta Dolejšová, 2012 Zombies, Run! ultra-immersive running game for the iPhone, iPod Touch, and Android see: http://www.youtube.com/watch?v=GyFqZtKvya0Urban Cycling  social biking games  gadgets: bike, GPS locatorExample Rider Spoke combining theatre with game play and state of the art technology cycle through the city alone at night and hide get bike -> find a hiding -> reveal a question -> answer -> find all hidings and answers of other players not "UGC" but „PBC“(„Publicly Created Contributions")...Universal urban sports-gamifyers? there are almost no examples of other urban sports gamification the world needs more urban games!IV. New urban game: schodies!  brand new urban sport: urban stairs running  urban game: Prague as a playground  map mashup  on-line / off-line game  no need of special gadgets (shoes, pedometers etc.)  howto: look into map -> find your stairs -> run them out in the street-> mark your effort -> write a comment -> collect stairs -> collect badges -> share and compete with others -> enjoy your city!  UGC: add new stairs
  6. 6. Markéta Dolejšová, 2012Gamification of schodies  the more stairs, the more success - be the best schodies runner!  collecting badges  finding new stairs - enjoying the feeling of being “schodies developer”  sharing of success: facebook, twitterGoals  enjoy / explore the city  get in form  show offV. LinksSchodies:http://schodies.cz/Global Sites:http://weburbanist.com/http://www.urbandictionary.com/Czech Urban Culture Advisors:http://www.viceland.com/http://www.protisedi.cz/http://komfortmag.cz/http://www.radikalniveverka.czhttp://www.limeandtonic.comUrban Sports sites:http://pedal-project.comNeg’s Urban Sports:http://www.negdupree.com/urban-sports/