Introduction   What a Ride.

                              1.
Share the
 “what.”
Ask the
“why.”

Discuss the
“how to.”


              1.
Company X   It was hot!

                          2.
Not for the love of ads.
...
Lindsey is   Who’s there?
  there.                    3.
Loud   Silent

                3.
What should   Can we build this?
 we build?                         3.
OUR MOST
INDULGENT
CRUST!
   Strategic   Service Providers
   Partners                        3.
Best Bet   Safe Bet

                      3.
External   “Nothing special”

                               3.
Internal   “Unhappy”

                       3.
Upstairs
Melbourne
Govt.


                           Downstairs
                              Sydney
                    ...
Environment   “Unlovedness”

                              3.
“If you stay focused on the environment as a celebration of what
                  the agency believes in and does, it can...
Culture   We’ve lost it.

                           3.
Ambition
We’ve still got it.



                      4.
Creative
Problem    Let’s build on it.
Solvers                         4.
Creative
Standard
Commercial
Imperative


             5.
Actions   Words

                  5.
Benefits
 Features



            5.
Vision
 Mission
Principles
  Goals
  The larger
 framework.


               5.
Next   Task forces

                     5.
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State of Advertising Agency X

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State of Advertising Agency X

  1. 1. Introduction What a Ride. 1.
  2. 2. Share the “what.” Ask the “why.” Discuss the “how to.” 1.
  3. 3. Company X It was hot! 2.
  4. 4. Not for the love of ads. ...
  5. 5. Lindsey is Who’s there? there. 3.
  6. 6. Loud Silent 3.
  7. 7. What should Can we build this? we build? 3.
  8. 8. OUR MOST INDULGENT CRUST! Strategic Service Providers Partners 3.
  9. 9. Best Bet Safe Bet 3.
  10. 10. External “Nothing special” 3.
  11. 11. Internal “Unhappy” 3.
  12. 12. Upstairs Melbourne Govt. Downstairs Sydney Non-Govt. AND Versus 3.
  13. 13. Environment “Unlovedness” 3.
  14. 14. “If you stay focused on the environment as a celebration of what the agency believes in and does, it can become a manifestation of the spirit of the company.” - Lee Clow
  15. 15. Culture We’ve lost it. 3.
  16. 16. Ambition We’ve still got it. 4.
  17. 17. Creative Problem Let’s build on it. Solvers 4.
  18. 18. Creative Standard Commercial Imperative 5.
  19. 19. Actions Words 5.
  20. 20. Benefits Features 5.
  21. 21. Vision Mission Principles Goals The larger framework. 5.
  22. 22. Next Task forces 5.

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