State of Advertising Agency X
Upcoming SlideShare
Loading in...5
×
 

State of Advertising Agency X

on

  • 227 views

 

Statistics

Views

Total Views
227
Views on SlideShare
225
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 2

https://www.linkedin-ei.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

State of Advertising Agency X State of Advertising Agency X Presentation Transcript

  • Introduction What a Ride. 1.
  • Share the “what.” Ask the “why.” Discuss the “how to.” 1.
  • Company X It was hot! 2.
  • Not for the love of ads. ...
  • Lindsey is Who’s there? there. 3.
  • Loud Silent 3.
  • What should Can we build this? we build? 3.
  • OUR MOST INDULGENT CRUST! Strategic Service Providers Partners 3.
  • Best Bet Safe Bet 3.
  • External “Nothing special” 3.
  • Internal “Unhappy” 3.
  • Upstairs Melbourne Govt. Downstairs Sydney Non-Govt. AND Versus 3.
  • Environment “Unlovedness” 3.
  • “If you stay focused on the environment as a celebration of what the agency believes in and does, it can become a manifestation of the spirit of the company.” - Lee Clow
  • Culture We’ve lost it. 3.
  • Ambition We’ve still got it. 4.
  • Creative Problem Let’s build on it. Solvers 4.
  • Creative Standard Commercial Imperative 5.
  • Actions Words 5.
  • Benefits Features 5.
  • Vision Mission Principles Goals The larger framework. 5.
  • Next Task forces 5.