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Creative Agency Websites - Website Redesign Fodder for a Social Business
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Creative Agency Websites - Website Redesign Fodder for a Social Business

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This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."

This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."

Published in Design , Technology , Business
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Transcript

  • 1. Hi, I’m Margery. I’m part strategist
  • 2. Hi, I’m Margery. I’m part
  • 3. Hi, I’m Margery. I’m part student
  • 4. Hi, I’m Margery. I’m part
  • 5. Hi, I’m Margery. I’m part brand champion
  • 6. Hi, I’m Margery. I’m part
  • 7. Hi, I’m Margery. I’m part content creator
  • 8. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward.
  • 9. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward. My focus is on brand-customer relationships, and how technology can facilitate and enrich them.
  • 10. Let’s Talk
  • 11. Let’s Talk • NOT about social media best practices • NOT about social platform how-tos • DEFINITELY NOT about site recommendations
  • 12. Let’s Talk
  • 13. Let’s Talk Instead, let’s talk about ideas as they relate to social integration into the agency landscape online.
  • 14. Introduction http://www.fanpop.com/
  • 15. Introduction http://www.fanpop.com/ “Social media is like teen sex. Everyone wants to do it, nobody knows how. When it’s done, there is surprise it’s not better.” -Avinash Kaushick
  • 16. Social Media Prism by Opportunities Brian Solis & JESS3 Not entirely true, especially for agencies.
  • 17. Social Media Prism by Opportunities Brian Solis & JESS3 They participate themselves & have case studies from their clients.
  • 18. Transition Increasingly, agency sites are less fueled by sizzle and more focused on content.
  • 19. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  • 20. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  • 21. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  • 22. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  • 23. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  • 24. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  • 25. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 26. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 27. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  • 28. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 29. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 30. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  • 31. CP+B Group http://cpbgroup.com/#cpb Content Portal
  • 32. Crayon http://www.crayonville.com/ Lifestreaming.
  • 33. Dachis Group http://www.dachisgroup.com/ Lifestreaming shown differently.
  • 34. Highlights Social tools are helping agencies to share their stories and add value to their ecosystems.
  • 35. The Altimeter http://www.thealtimeter.com Wiki offers utility.
  • 36. Boone Oakely http://www.youtube.com/watch?v=Elo7WeIydh8 Video tells a story.
  • 37. YouLove.Us http://youlove.us/ Music personally connects.
  • 38. Site Experiences “Are you designing for participation?” -David Armano
  • 39. AgencyNet http://www.agencynet.com/ From Passive to Active.
  • 40. Comvex http://www.reichweite.cc/ Games.
  • 41. WONGDOODY http://new.wongdoody.com/ Discovery.
  • 42. 22squared http://22squared.com/ Instant messenger.
  • 43. Design A quick word on website design and becoming a social business.
  • 44. Ologie http://www.ologie.com/#/home “Post homepage.”
  • 45. Sprout http://sproutinc.com/ Segmentation.
  • 46. Y&R http://www.yr.com/ Segmentation.
  • 47. Paramore http://paramoreredd.com/ Call-to-action.
  • 48. Considerations A couple of considerations to address before designing your social business strategy.
  • 49. Carrot Creative http://carrotcreative.com/ Work Space vs. Personal Space
  • 50. New Marketing Labs http://newmarketinglabs.com/ Agency personalities.
  • 51. Questions? http://images.dawgsports.com/ Facebook/MargeryNabors @MargeryLyle in/MargeryNabors MargeryNabors.com