Creative Agency Websites - Website Redesign Fodder for a Social Business

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This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."

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Creative Agency Websites - Website Redesign Fodder for a Social Business

  1. 1. Hi, I’m Margery. I’m part strategist
  2. 2. Hi, I’m Margery. I’m part
  3. 3. Hi, I’m Margery. I’m part student
  4. 4. Hi, I’m Margery. I’m part
  5. 5. Hi, I’m Margery. I’m part brand champion
  6. 6. Hi, I’m Margery. I’m part
  7. 7. Hi, I’m Margery. I’m part content creator
  8. 8. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward.
  9. 9. Hi, I’m Margery. I’m part content creator ...and a bit socially awkward. My focus is on brand-customer relationships, and how technology can facilitate and enrich them.
  10. 10. Let’s Talk
  11. 11. Let’s Talk • NOT about social media best practices • NOT about social platform how-tos • DEFINITELY NOT about site recommendations
  12. 12. Let’s Talk
  13. 13. Let’s Talk Instead, let’s talk about ideas as they relate to social integration into the agency landscape online.
  14. 14. Introduction http://www.fanpop.com/
  15. 15. Introduction http://www.fanpop.com/ “Social media is like teen sex. Everyone wants to do it, nobody knows how. When it’s done, there is surprise it’s not better.” -Avinash Kaushick
  16. 16. Social Media Prism by Opportunities Brian Solis & JESS3 Not entirely true, especially for agencies.
  17. 17. Social Media Prism by Opportunities Brian Solis & JESS3 They participate themselves & have case studies from their clients.
  18. 18. Transition Increasingly, agency sites are less fueled by sizzle and more focused on content.
  19. 19. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  20. 20. Mullen http://www.mullen.com/digital-footprint/ Website Blog Social content is hosted on a single page of the website.
  21. 21. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  22. 22. Big Spaceship http://www.bigspaceship.com/follow-us/ Website Blog Social content lives on right hand navigation.
  23. 23. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  24. 24. Barbarian Group http://www.barbariangroup.com/ Website Blog Seamlessly integrates feeds on homepage.
  25. 25. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  26. 26. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  27. 27. Campfire http://www.campfirenyc.com Website Blog Has the value & content of a website, but is updated frequently.
  28. 28. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  29. 29. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  30. 30. Extremes The agencies who want to be on the cutting edge of technology have to be be acutely aware of its fail rate and competition. Website Blog
  31. 31. CP+B Group http://cpbgroup.com/#cpb Content Portal
  32. 32. Crayon http://www.crayonville.com/ Lifestreaming.
  33. 33. Dachis Group http://www.dachisgroup.com/ Lifestreaming shown differently.
  34. 34. Highlights Social tools are helping agencies to share their stories and add value to their ecosystems.
  35. 35. The Altimeter http://www.thealtimeter.com Wiki offers utility.
  36. 36. Boone Oakely http://www.youtube.com/watch?v=Elo7WeIydh8 Video tells a story.
  37. 37. YouLove.Us http://youlove.us/ Music personally connects.
  38. 38. Site Experiences “Are you designing for participation?” -David Armano
  39. 39. AgencyNet http://www.agencynet.com/ From Passive to Active.
  40. 40. Comvex http://www.reichweite.cc/ Games.
  41. 41. WONGDOODY http://new.wongdoody.com/ Discovery.
  42. 42. 22squared http://22squared.com/ Instant messenger.
  43. 43. Design A quick word on website design and becoming a social business.
  44. 44. Ologie http://www.ologie.com/#/home “Post homepage.”
  45. 45. Sprout http://sproutinc.com/ Segmentation.
  46. 46. Y&R http://www.yr.com/ Segmentation.
  47. 47. Paramore http://paramoreredd.com/ Call-to-action.
  48. 48. Considerations A couple of considerations to address before designing your social business strategy.
  49. 49. Carrot Creative http://carrotcreative.com/ Work Space vs. Personal Space
  50. 50. New Marketing Labs http://newmarketinglabs.com/ Agency personalities.
  51. 51. Questions? http://images.dawgsports.com/ Facebook/MargeryNabors @MargeryLyle in/MargeryNabors MargeryNabors.com

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