Your SlideShare is downloading. ×
Piedmont Virginian Media Kit 09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Piedmont Virginian Media Kit 09

193

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
193
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. For those who have the means to live anywhere in the world, the beautiful Virginia Piedmont is the place to be. For discerning advertisers, The Piedmont Virginian is the place to be seen.
  • 2. The Piedmont Virginian is a quarterly journal of information and appreciation --of nature, place, and ways of life. Reach the 50,000+ people that matter* with the Piedmont Virginian...the magazine specifically designed to get the attention of those people most likely to purchase quality services and products in the region. For select advertisers, the Piedmont Virginian offers the very best editorial environment and quality audience. We celebrate the wine, the food, the art, the land, and all the best our beautiful Piedmont region of Virginia has to offer. We honor historic preservation, open space, sustainable agriculture, and country values. T he readership of The Piedmont Virginian includes those in all areas of the country that truly appreciate & value the Piedmont area. These include the affluent of our region and surrounding areas, both residents and second-home owners, visitors and retirees. *see demographics section A map of the most inhabited part of Virginia by Joshua Fry and Peter Jefferson, 1755
  • 3. Demographics Our audience is reached through: • Subscriptions • Self-selection at newsstands nationwide • Guest copies at country inns and resorts • Distribution among members of certain local non-profits as a benefit of membership • Web site viewing • Distribution through doctor’s offices throughout the Piedmont and Northern Virginia Advertisers in the Piedmont Virginian will enjoy: • Long reach—the entire Piedmont region as well as Northern Virginia and Washington DC • Long shelf life: a quarterly magazine with the highest production quality; heavy-stock matte-finish paper with a rich feel, perfect binding and printing, beautiful artwork, renowned writers • Low duplication of readership with other media products in local markets • High demographics: • Readers in the top 8% economic bracket • $879,597: median value of primary residence or second home in the Piedmont • $146,759: median household income • 49.4: median age • 88.7%: Professional/managerial • 94.7%: college-educated • 100%: sell-through at select newsstand locations • 5.7: readers per copy* • 68,400: total audience Benefits of advertising: • Lock in the current rate card, with no increases, for the next two years • Free online listing and link on The Piedmont Virginian website, www.piedmontvirginian.com • With a 4-time advertising schedule, you’ll receive a 5th ad free • Increased visability through blog coverage at www.piedmontvirginian.com/blog • Gift subscriptions for your most valued clients
  • 4. Piedmont Virginian ad sizes & prices Prices are per issue Rates will decrease with longer contracts 2/3 page vertical 4 2/3 x 9 1/2 $1,635 per issue 1/3 page vertical 2 1/4 x 9 1/2 1/2 page vertical $900 per issue 4 2/3 x 7 1/2 $1265 per issue 1/2 page horizontal 7 1/2 x 4 2/3 $1265 per issue 1/3 page square 4 2/3 x 4 2/3 $900 per issue 1/6 page horizontal 4 2/3 x 2 1/4 $510 per issue Full Page: $2,250 per issue Cover II: $3,675 per issue Cover III: $3,515 per issue Cover IV: $4,050 per issue 1/6 page vertical 2 1/4 x 4 2/3 $510 per issue 1/24 page 2 1/4 x 1 1/8 $165 per issue 1/12 page square 2 1/4 x 2 1/4 $300 per issue Sizes are approximate; further ad specifications on the following page.
  • 5. Prices 1x 2x 3x 4x 1/24 Page $165 per issue $155 per issue $150 per issue $140 per issue 1/12 Page $300 per issue $285 per issue $260 per issue $240 per issue 1/6 Page $510 per issue $485 per issue $465 per issue $425 per issue 1/3 Page $900 per issue $855 per issue $815 per issue $735 per issue 1/2 Page $1,265 per issue $1,220 per issue $1,160 per issue $1,080 per issue 2/3 Page $1,635 per issue $1,575 per issue $1,490 per issue $1,385 per issue Full Page $2,250 per issue $2,165 per issue $2,040 per issue $1,875 per issue CoverII $3,675 per issue $3,515 per issue $3,305 per issue $3,065 per issue Cover III $3,515 per issue $3,360 per issue $3,185 per issue $2,940 per issue Cover IV $4,050 per issue $3,840 per issue $3,635 per issue $3,350 per issue • The rates are for 1-color, 2-color, 3-color and 4-color. • No charge for bleed. • Inserts and Reprints: rates & specifications upon request. • Balance not paid within 30 days of publication/invoice date is subject to a 1.5% monthly (18% annual) finance charge. Specifications Inches wide Inches tall Ad design & layout is included in the price of the ad. However, extensive work outside the parameters of design Full Page w/bleed* 8.75 10.75 (for instance, repair or rebuilding of logos, extensive Full Page 7.803 9.5 manipultion of photos) is not included. 2/3 page (Vertical) 4.667 9.5 1/2 page (Horizontal) 7.803 4.667 Advertisements that are submitted by outside sources should be submitted: 1/2 page (Vertical) 4.667 7.803 • Properly sized 1/3 page (Vertical) 2.25 9.5 • In pdf format (tiff, jpeg, are also acceptable) • Minimum 300 dpi resolution 1/3 page (Square) 4.667 4.667 • Flattened and prepared for press-quality printing 1/6 page (Vertical) 2.25 4.669 • In cmyk color format. Any elements in the ad (photos, logos etc.) should be of adequate resolution and in cmyk 1/6 page (Horizontal) 4.667 2.25 format before insertion into the ad 1/12 page (Square) 2.25 2.25 • Any ad coming to us from an outside source as camera- ready is assumed to be ready for insertion, and should be 1/24 page 2.25 1.12 proofread and checked for accuracy before submission. • The publisher reserves the right to refuse an ad on the * allow .125” border to allow for bleed. basis of content or print quality Trim size will be 8.5 x 10.5

×