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A presentation on how to use Twitter as a representative of the Syracuse University College of Visual and Performing Arts. This presentation was given on April 12, 2012.

A presentation on how to use Twitter as a representative of the Syracuse University College of Visual and Performing Arts. This presentation was given on April 12, 2012.



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    Twitter201 Twitter201 Presentation Transcript

    • Margaret Portier @tophile Jennifer Liddy @jennliddy VPA! 201 ADVANCED TOPICS#Tw101VP Using Twitter as a representative of VPA.
    • BrandingWhat does it mean?
    • What is branding? Branding is the practice of making a name, product, or image an easily identified representative of an organization and the goals, ideals, and personality of the organization for the purpose of attracting and retaining attention.
    • You are the VPA BrandWhere? How? When you align your  Character social media accounts with VPA  Tone When you share  Attitude status updates  Goals In class  Reputation In public At conferences
    • A Social Network is aCommunityIdentify and engage with your community. Hi, I’m VPA! I like your style!
    • The Social Audience  Who do you want to reach?  Why?  Who do you reach?  How?  Who reaches you?
    • Twitter FollowersFind them. Help them find you. Identify your  Use hashtags interests  Write a bio  Search hashtags  Start conversations and keywords  Participate Follow thought leaders  Best information Look at your followers
    • Use Twitter to EngageTalk with your students and colleagues, notat them. What do you think? Looks good to me. How about this?
    • Use a Class Hashtag For students to discuss class and assignments For you to answer questions For announcements For sharing interesting information To generate outside interest  Start a buzz  Interest a new class of students  Engage with past classes  Ex. #Rotoloclass #Tw101VPA
    • Develop Your ReputationWith Students With Colleagues Be equal  Be equal Be approachable  Be approachable Be friendly  Be friendly Be inclusive  Be inclusive Be a good model  Be a good model Share your expertise  Share your expertise Embody the VPA  Embody the VPA Brand Do you notice a Brand trend?
    • How to EngageBroadcast Receive Tweet @ your  See trends followers  Pick up tips Ask questions  Answer questions Share notable  Learn something events new Brag about your students Share your interests
    • Privacy and SecurityNothing on the internet is every fully private. Shh. Don’t tell. I can’t keep secrets.
    • Security  Keep your passwords secret  Use different passwords for every account  Don’t share your personal information online  Phone number  Address  Email  Etc.
    • Personal vs. ProfessionalIdentitiesPersonal Professional For your friends and  You represent VPA family  Stay true to the VPA Private? Brand  Shouldn’t be private  Don’t be a robot
    • Use common sense.  Do not post material that is:  Harassing  Obscene  Threatening  Make sure conduct is consistent with University Policies  Follow laws  Remember who you represent
    • Mistakes and RecoveryUh oh. Now what? Look at this! RT Uh oh. I shouldn’t have Tweeted that.
    • Don’t Panic, Apologize Initial reaction is to cover up mistakes or pretend they didn’t happen.  WRONG  Increases negative reaction Own up to the mistake and apologize.  RIGHT  Transparency  Honesty Move on but don’t ignore
    • Dealing with Negative Attention  Stay true to the VPA Brand  Stick to ideals and goals  Opportunity for new discussion  Clarify what was intended  Take a deep breath  Monitor – should you let it go?  Apologize?  Let your group help
    • Negative Attention – PersonalAttack What are Trolls?  People who post deliberately provocative or inflammatory messages to cause maximum disruption  Regular part of internet life Don’t engage Trolls A form of encouragement Stay positive
    • Margaret Portier @tophile Jennifer Liddy @jennliddy Huh? DO YOU HAVE ANY QUESTIONS?#Tw101VP Tweet us any time @tophile and @jennliddy