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Geekend 1 04 10 m francis

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  • Inconsistency between the values you claim and the values you exhibit How do you guard against hypocrisy?Put the customer first
  • Nordstrom- serviceKohl’s- value Nook- titles AT&T- coverage
  • Nordstrom- serviceKohl’s- value Nook- titles AT&T- coverage
  • Nordstrom- serviceKohl’s- value Nook- titles AT&T- coverage
  • ComcastKindleCitiKohl’s PigglyWiggly
  • Local Drycleaner/ Yelp review that’s greatNetflix: You’re going to need some quantitative help sorting through it all Here’s a coke brand with almost no mentions: tea
  • You don’t need a vendorYou need to remember to stop and do a 360 lookIs that toilet paper stuck to my shoe?I wonder what my hair looks like in back? Do these pants make me look fat?Is that thinning on top? It’s not just the content you are finding it’s the interpretation
  • Metrics are about the scaling up of insight
  • I wish that…..AppleZapposNetflix- cancel cable Whole Foods- soy, yogurt, oatmeal
  • Whole foods
  • kindle
  • netflix
  • Is social media success a XYZ or an effect? Both. Experience with the product is in part our experience through the communityDelicate dance of expectation setting Also evidence of the experiences of others Is social media success a XYZ or an effect? Both. Experience with the product is in part our experience through the communityDelicate dance of expectation setting Also evidence of the experiences of others

Geekend 1 04 10 m francis Geekend 1 04 10 m francis Presentation Transcript

  • Geekend: November 5, 2010
    Mirror, Mirror: The Social Media Reality Check
  • Margaret Francis
    VP Product, Lithium Technologies
    @margaretfrancis
    #smm #lithiumtech
  • Mirror, Mirror: The Social Media Reality Check
    Social Media can provide an inspiring (and sometimes painful) picture of real world consumer perceptions. Did the customers you targeted in your last campaign really hear your marketing messages? Did they understand them? Are your competitors really who you think they are? And why do customers love (or hate) your product, anyway? Learn how to use free and paid social media intelligence tools that provide real time social media intelligence to calibrate marketing programs and improve customer connections.
    View slide
  • The world is changing
    View slide
  • The world is changing
    (do I need to tell you this?)
  • Hypocrisy
  • Everyday
    Hypocrisy
  • Authenticity
  • Various Social Media Discovery/ Analysis Apps
    Paid Stuff
    Lithium Social Media Monitoring (Scout Labs)
    Sysomos
    Radian6
    Techrigy/ SM2
    Crimson Hexagon
    Free Stuff
    Klout*
    Twitalyzer
    Facebook Insights
    Social Mention
    Google Alerts
    LinkedIn
    WordCloud
    Google Alerts
    Compete*
    *Paid Versions
  • Icerocket
    Brands Eye
    Effyis
    Collective Intellect
    Backtype
    Technorati
    Pidgin Technologies
    Facebook
    Social Mention
    Now Metrix
    Monitter
    Spiral16
    Linkfluence
    New Media Strategies
    JD Power
    Sysomos
    Crimson Hexagon
    Visible Measures
    Bivings Group
    CustomScoop
    Betaworks
    TweetBeep
    Attentio
    Raven
    Who's Talkin
    Hubspot
    Collecta
    Sensidea
    Conversition
    Biz360 Inc.
    Synthesio
    YackTrack
    Brandwatch
    Sports Media Challenge
    Crowd Favorite
    e-CBD
    Echometrix
    BuzzNumbers
    CustomScoop
    Overtone
    DNA13
    CoTweet
    Xerocity Design Group
    Flaptor
    Frank Westphal
    OneRiot
    Inuda Innovations
    The Search Monitor
    Twitter Analyzer
    Converseon
    PR Newswire
    Cision
    Emerge Technology Group
    Viralheat
    RepuMetrix
    Samepoint
    Glam Media
    Buzzient
    BuzzLogic
    Dow Jones
    eCairn
    Attensity
    Vocus, Inc.
    Digimind
    MyFrontSteps
    Onalytica
    Market Sentinel
    Reputation Defender
    ReputationHQ
    Macranet
    Moreover Technologies
    uberVU
    Inifinimedia
    Networked Insights
    StreamWall
    Cierzo Development S.L
    Infegy
    BuzzStream
    Web Analytics Demystified
    iMooty
    SocialMetrix
    Expert System
    White Noise Inc.
    Nielsen
    Medimix
    Mindlab Solutions GmbH
    Klout
    MediaMiser
    Iterasi
    ListenLogic
    mReplay
    TipTop Technologies
    TraceBuzz
    ThoughtBuzz
    JamIQ
    SWIX
    Ascent Labs, Inc.
    MediaBadger
    Insttant
    Tweetlytics
    Overdrive Interactive
    Statsit
    Asterisq
    Kaleidico
    Bantam Networks
    TinvalSistemes S.L.
    Clipit News
    Social Agency Inc
    Looxii
    RightNow
    Syncapse Corp
    Cymfony
    Whitevector
    Integrasco AS
    Topsy Labs
    New Music Labs BV
    JitterJam
    Techrigy
    BuzzGain
    Landau Media
    PeopleBrowsr
    Buzzcapture B.V.
    Patch6 AB
    Noteca
    Simpleweb Ltd.
    Socialware
    New Communication
    Cyveillance
    Revinate
    BrandMetric
    Jive Software
    Loudpixel
    Cognita AG
    Social Report
    Sprinklr
    Brandtology
    Sprout Social
    Other Apps / Analysis Tools
  • Metrics
  • Inspiration
  • Eliminate hypocrisy
    Be authentic
    Admit inspiration
  • Thanks for listening.
    Margaret Francis
    VP Product, Lithium Technologies
    @margaretfrancis
    #smm #lithiumtech