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Geekend: November 5, 2010 Mirror, Mirror: The Social Media Reality Check
Margaret Francis VP Product, Lithium Technologies @margaretfrancis #smm #lithiumtech
Mirror, Mirror: The Social Media Reality Check Social Media can provide an inspiring (and sometimes painful) picture of real world consumer perceptions. Did the customers you targeted in your last campaign really hear your marketing messages? Did they understand them? Are your competitors really who you think they are? And why do customers love (or hate) your product, anyway? Learn how to use free and paid social media intelligence tools that provide real time social media intelligence to calibrate marketing programs and improve customer connections.
Various Social Media Discovery/ Analysis Apps Paid Stuff Lithium Social Media Monitoring (Scout Labs) Sysomos Radian6 Techrigy/ SM2 Crimson Hexagon Free Stuff Klout* Twitalyzer Facebook Insights Social Mention Google Alerts LinkedIn WordCloud Google Alerts Compete* *Paid Versions
Icerocket Brands Eye Effyis Collective Intellect Backtype Technorati Pidgin Technologies Facebook Social Mention Now Metrix Monitter Spiral16 Linkfluence New Media Strategies JD Power Sysomos Crimson Hexagon Visible Measures Bivings Group CustomScoop Betaworks TweetBeep Attentio Raven Who's Talkin Hubspot Collecta Sensidea Conversition Biz360 Inc. Synthesio YackTrack Brandwatch Sports Media Challenge Crowd Favorite e-CBD Echometrix BuzzNumbers CustomScoop Overtone DNA13 CoTweet Xerocity Design Group Flaptor Frank Westphal OneRiot Inuda Innovations The Search Monitor Twitter Analyzer Converseon PR Newswire Cision Emerge Technology Group Viralheat RepuMetrix Samepoint Glam Media Buzzient BuzzLogic Dow Jones eCairn Attensity Vocus, Inc. Digimind MyFrontSteps Onalytica Market Sentinel Reputation Defender ReputationHQ Macranet Moreover Technologies uberVU Inifinimedia Networked Insights StreamWall Cierzo Development S.L Infegy BuzzStream Web Analytics Demystified iMooty SocialMetrix Expert System White Noise Inc. Nielsen Medimix Mindlab Solutions GmbH Klout MediaMiser Iterasi ListenLogic mReplay TipTop Technologies TraceBuzz ThoughtBuzz JamIQ SWIX Ascent Labs, Inc. MediaBadger Insttant Tweetlytics Overdrive Interactive Statsit Asterisq Kaleidico Bantam Networks TinvalSistemes S.L. Clipit News Social Agency Inc Looxii RightNow Syncapse Corp Cymfony Whitevector Integrasco AS Topsy Labs New Music Labs BV JitterJam Techrigy BuzzGain Landau Media PeopleBrowsr Buzzcapture B.V. Patch6 AB Noteca Simpleweb Ltd. Socialware New Communication Cyveillance Revinate BrandMetric Jive Software Loudpixel Cognita AG Social Report Sprinklr Brandtology Sprout Social Other Apps / Analysis Tools