Beyond Facebook: 6 "Alternative" social networks

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My presentation for the http://zero-marketing.com/ event.

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Beyond Facebook: 6 "Alternative" social networks

  1. 1. Beyond Facebook<br />
  2. 2.
  3. 3. Understand behavior,<br />Not Technology<br />
  4. 4. In the beginning…<br />
  5. 5. Riding the forum wave<br />Pros:<br /><ul><li>Targeted community
  6. 6. Basic Stats
  7. 7. Managed by others
  8. 8. Easy to spot influencers</li></ul>Cons:<br />Not easily accepted<br />Hard to read and track stats<br />Time consuming<br />Loose of focus<br />Running your own forum?<br />Time consuming<br /><ul><li>Your community</li></li></ul><li>The blogs…<br />
  9. 9. Riding the blog wave<br />Pros:<br /><ul><li>Somehow targeted
  10. 10. Basic Stats
  11. 11. Managed by others
  12. 12. Easy to spot influencers</li></ul>Cons:<br />Not easily accepted<br />Hard to read and track stats<br />Time consuming<br />Loose of focus<br />Running your own blog?<br /><ul><li>Leading</li></ul>Time consuming<br />
  13. 13. Microblogging…<br />There are probably ~ 5K Bulgarians on Twitter Edno23 ~ 16K<br />
  14. 14. The sore feeling of a silent disco<br />
  15. 15. Interacting through<br />Content<br />
  16. 16.
  17. 17.
  18. 18. <ul><li>Viral
  19. 19. Emotional
  20. 20. Saves you time
  21. 21. Open</li></ul>Not brandable<br />
  22. 22. Engaging and funny<br />But out of reach<br />
  23. 23. Content is not enough<br />
  24. 24. It’s all about passion<br />
  25. 25. Key takeaways:<br /><ul><li> Open
  26. 26. Own
  27. 27. Customizable
  28. 28. Valuable</li></li></ul><li>

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