Engel&Voelkers Yachting
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Engel&Voelkers Yachting Engel&Voelkers Yachting Presentation Transcript

  • Engel & Völkers YachtingEngel & Völkers Yachting – The Licence System
  • Engel & Völkers Yachting
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting3
  • Engel & Völkers Yachting – Global Market Potential The market Currently available Brokerage Yachts over 70m 260 277 Yachts between 50m-70m 2.680 Yachts betw. 30m - 50m 22.000 Yachts betw. 15m - 30m 91.800 Yachts betw. 0m - 15mEngel & Völkers Yachting4
  • Engel & Völkers Yachting – Global Market PotentialSales figures in 2010* 205 € 12.4 Million Number of sales Average asking price in EURO *Worldwide sale of Yachts over 24 mEngel & Völkers Yachting5
  • Engel & Völkers Yachting – Global Market PotentialPrice changes in 2010* 441 € 4.4 Billion ø 13% Number of price changes Number of price changes in EURO Average price reduction in % * Worldwide changes in prices of yachts over 24 mEngel & Völkers Yachting6
  • Engel & Völkers Yachting – Global Market PotentialNewly-build & refits in 2010 105 234 Number of new-build orders Number of refit orders * Worldwide new-build projects of yachts over 24 mEngel & Völkers Yachting7
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting8
  • Engel & Völkers Yachting – Advantages of the licence system Brokerage Building Advisory Licence Partner Charter Moorings ■ Brokerage – Sale of motor- and sailing yachts ■ Charter – Rental of motor- and sailing yachts ■ Moorings – Rental and sale of berths ■ Building advisory – Newly-built and refit ■ Brokerage comission -> 10% of the sales price ■ Charter comission -> 20% of the charter price ■ Building Advisory comission -> 5%-7% of order volume ■ Moorings -> 5%-10% of the price (sale & rental)Engel & Völkers Yachting9
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business Fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting10
  • Engel & Völkers Yachting – Advantages What makes the Engel & Völkers franchise system so successful? Our core values: competence, exclusivity and passion. How do you benefit as a partner from the name Engel & Völkers? Through your positioning as a world-renowned premium brand. What does the international Engel & Völkers network offer you? Reciprocal client referrals through worldwide connections. What support do you receive as an Engel & Völkers partner? Innovative IT solutions and comprehensive care. How soon does the purchase of a licence pay off? Right from the beginning as the success story of existing licence partners shows. What doors does an Engel & Völkers licence open for you? It is the key to successful entrepreneurship. What does an Engel & Völkers licence offer you as an industry professional? Attractive growth prospects, both qualitative and quantitative.Engel & Völkers Yachting11
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting12
  • Engel & Völkers Yachting – Locations ■ Madrid ■ Marbella ■ Mallorca ■ Bodrum ■ (London)Engel & Völkers Yachting13
  • Christian Völkers, Founder „Behind every successful business there is a strong team. Together with our partners, we know how to make use of these strengths worldwide.“Engel & Völkers Yachting14
  • Inigo Nicholson - Engel & Völkers Yachting Licence Partner Madrid „Engel & Völkers partners profit from a first-class image. Our clients come to us because we have access to the right yachts and prospective buyers.“Engel & Völkers Yachting15
  • Harry Peralta - Engel & Völkers Yachting Licence Partner Marbella „As a partner, you are not only supported while starting up, but long after as well. This gives a huge sense of security from the start.“Engel & Völkers Yachting16
  • Jan Schmidt - Engel & Völkers Yachting Licence Partner Mallorca “Acquiring my licence has brought entirely new opportunities: access to exceptional yachts and the corresponding clientel.“Engel & Völkers Yachting17
  • Haver Tanbay - Engel & Völkers Yachting Licence Partner Bodrum “Being in a global network really pays off.In no time I was able to showcase prestigious yachts all over the world to my clients.“Engel & Völkers Yachting18
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting19
  • Engel & Völkers Yachting – Online Tools External – Communication chanels outside the Engel & Völkers network  Newsletter - Facts and data about the Yachting industry as well as information about E&V Yachting - Notification about special appointments, events, yachts, shows, fixtures, new licence partners, licence areas and shops - Monthly e-mail service - consignees are yacht owners and potential buyers or charter clients  Circular - overview of all listed yachts with detailed specification and pictures - monthly e-mail service - consignees are all yacht broker  Publication - Information about the changes of all listed yachts or notices of new exclusive orders (CA´s) - immediate mailings - consignees are all brokersEngel & Völkers Yachting20
  • Engel & Völkers Yachting – Broker Software GO!3  Web-Based  In-house E&V software (programmed in house)  Management of following data: - customers - yachts - activities - owner - referrals  Connection to customer data  Reports: - list of customers - list of yachts - list of activities  Creation of exposés  Connection to internetEngel & Völkers Yachting21
  • Engel & Völkers Yachting – Academy  In 1996 Engel & Völkers founded an in-house academy as the first Real Estate Agent worldwide  The courses transport know-how for the domains residential, commercial and yachting. They are subdivided in basic- and advanced courses  All employees, assistants, licence partners and brokers receive a comprehensive training  Practical orientated sales strategies, software courses, manager trainings and corporate identity knowledge will be taught in the in-house academy  In 2007, 1420 training days were detained  Development of local academy concepts in different countries in order to meet the requirements on international marketsEngel & Völkers Yachting22
  • Engel & Völkers Yachting – Advertisement Addressing relevant target groups Selective media: daily newspaper & financial press, lifestyle & professional magazines Communication for market positioning & product segmentation Supports brand and awareness – development of brand image Establishment of consciousness Multiplication of brand recognition for the Engel & Völkers AGEngel & Völkers Yachting23
  • Engel & Völkers Yachting – Brochure  Presentation of the Engel & Völkers Yachting Department  Connects pictures with information about Engel & Völkers Yachting Services  Shows buyers and sellers advantages  Global Presentation in Yachting Shops as well as in Real Estate Shops (cross-selling)  Distribution to potential customers and international VIP`sEngel & Völkers Yachting24
  • Engel & Völkers Yachting - Exposés Single Exposè:  The most important specifications  Exterior view should be effective in advertisement  Presentation in shop window – worldwide (cross-selling) Multilateral Exposè:  Technical Overview about the yacht  Specification and characteristics  Comments / Recommendation  Pictures ( Exterior and Interior )  Footprint  For potential customersEngel & Völkers Yachting25
  • Engel & Völkers Yachting – Online Tools Internal Communication chanels inside the Engel & Völkers network  Inhouse screen saver (will be installed on each E&V PC) - provides current messages as „news ticker“ from all over the world - Information about all E&V departments - current data about the shops, offices, licence partners and commissions -  Updates - current information about internal changes - regular mailings via e-mail from the headquarter to all shopsEngel & Völkers Yachting26
  • Engel & Völkers Yachting – E&V Life  Entire E&V Know-How is pooled  Contains documents, handbooks, market reports, templates, letters, marketing tools and instructions for the daily business of the different business areas and the headquarter  Regular updates with new documents  Social Networking (notice board, discussion forum, own profile)  Employee database worldwide  Picture database  Press archive  E&V applications (OWA, GO, printshop, sales tool, screen saver)  Events  Digital birthday calendar  Notice board „New Employees“Engel & Völkers Yachting27
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting28
  • Engel & Völkers Yachting – Charter Deals 2008Elysia Type: Ferretti Year: 2007 Length: 24.05 m / 78.9 ft Charter Price: 45,000.- Euro / week Accomodation: 8 guests in 4 cabinsEngel & Völkers Yachting29
  • Engel & Völkers Yachting – Charter Deals 2008Printemps Type: Diaship-Heesen Year: 1987 Length: 34.14m / 112 ft Charter Price: 57,000.- Euro / week Accomodation: 12 guests in 6 cabinsEngel & Völkers Yachting30
  • Engel & Völkers Yachting – Charter Deals 2008Monaliza Type: Westship Yachts Year: 2001 Length: 42.67 m / 139.99 ft Charter Price: 110,000.- Euro / week Accomodation: 10 guests / 7 crewEngel & Völkers Yachting31
  • Engel & Völkers Yachting – Charter Deals 2008Islander Builder: Australian Yacht Builders Year: 1991 Length: 58.52 m / 192 ft Charter Price: 240,000.- Euro / week Accomodation: 12 guestsEngel & Völkers Yachting32
  • Engel & Völkers Yachting – Charter Deal 2009 Choco Type: Sunseeker 86 Year: 2008 Length: 26.45m / 86.10 ft Charter Price: 44,000.- Euro / week Accomodation: 8 guest 4crewEngel & Völkers Yachting33
  • Engel & Völkers Yachting – Sales Deals 2009Blowzy Type: Heesen Yachts Year: 1998 Length: 47.6 m / 156.02 ft Asking Price: 10,000,000.- Euro Accomodation: 10 guests in 5 cabinsEngel & Völkers Yachting34
  • Engel & Völkers Yachting – Sales Deals 2010Fancy One Type: Overmarine Year: 2005 Length: 31.55 m / 103.2 ft Asking Price: 4,900,000.- Euro Accomodation: 7 guests / 4 crewEngel & Völkers Yachting35
  • Engel & Völkers Yachting – Sales Deals 2010Pegaso Type: Proteksan Turquoise Year: 2002 Length: 53.41 m / 175.2 ft Asking Price: 26,500,000.- Euro Accomodation: 12 guests / 11 crewEngel & Völkers Yachting36
  • Engel & Völkers Yachting – Sales Deals 2010Marlena II Type: Overmarine Year: 2005 Length: 31.35 m / 103.2 ft Asking Price: 4,900,000.- Euro Accomodation: 7 guest / 4 crewEngel & Völkers Yachting37
  • Engel & Völkers Yachting – Sales Deals 2010Clarena II Type: CRN Ancona Year: 2010 Length: 72 m / 237.6 ft Asking Price: 58,000,000.- Euro Accomodation: up to 20 guestsEngel & Völkers Yachting38
  • Engel & Völkers Yachting – Sales Deals 2010Maisha Type: Cobra Yachting Year: 2008 Length: 38.2 m / 125.4 ft Asking Price: 10,500,000.- Euro Accomodation: 8 guests in 4 cabinsEngel & Völkers Yachting39
  • Table of contents1 Engel & Völkers Yachting – Global market potential2 Engel & Völkers Yachting – Business fields for licence partners3 Engel & Völkers Yachting – Advantages4 Engel & Völkers Yachting – Locations5 Engel & Völkers Yachting – Support6 Engel & Völkers Yachting – Success stories7 Engel & Völkers Yachting – Fact SheetEngel & Völkers Yachting40
  • Engel & Völkers Yachting – Facts & Figures ■ Worldwide Direct-Licence-Concept ■ Licence fee is 47.500 EUR incl. licence-partner-training ■ 12,5% Royalty Fee ■ Duration of 10 years with optional prolongation of 5 more years ■ Referral disposition of 80/20 cross-system (Residential/Commercial/Yachting) ■ Commission split between yachting partners: 60/40 (60% buyer, 40% seller) ■ Area exclusivity for yachting shopEngel & Völkers Yachting41
  • Engel & Völkers Yachting – Further Information Engel & Völkers Yachting GmbH Javier Marfany Azagra Phone: + 34 629262502 E-Mail: javier.marfany@engelvoelkers.comEngel & Völkers Yachting42