Why Talent Communities

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BraveNewTalent builds talent communities

BraveNewTalent builds talent communities

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  • 1. The Case for Talent CommunitiesWednesday, March 16, 2011
  • 2. Recruiting is broken It’s expensive It takes forever It’s convoluted Solutions are not integrated.Wednesday, March 16, 2011
  • 3. What we know: Investing in human capital has a proven ROI. Social Recruiting has helped but not solved the distance between candidate and employer. Talent Communities, when properly built and managed, create a solid candidate pipeline, focused on quality rather quantity.Wednesday, March 16, 2011
  • 4. Recruit. Develop. Retain. These key human capital management activities are most often thought of as linear and time sequential. However, with the generation gap growing and the talent pool shrinking, some organizations are asking, "What does it mean for business outcomes if we substitute development for recruiting?" Its time to consider the nonlinear relationship between recruitment and development within organizations. -Human Capital Lab, BY MICHAEL E. ECHOLS, PH.D.Wednesday, March 16, 2011
  • 5. Companies are recognizing the value in social recruiting. It gives them access to MORE applicants.Wednesday, March 16, 2011
  • 6. Taken individually, each of the popular social networking tools lack one or more of the elements required for large- scale social recruiting: • Candidate segmentation- critical for effective recruiting. darmano.typepad.com • 1: many messaging- timely information to a large audience. • Socially based relationship development- engage in 2- way communication. • 1:1 messaging- the ability to communicate privately with individuals is critical. http://www.ere.net/2010/12/01/the-broken-promise-of-social-recruiting/Wednesday, March 16, 2011
  • 7. Like a house on fire Social recruiting works to bring in quantity. But what about quality hires? Cost per hire? Time to hire? Workforce planning? Engagement?Wednesday, March 16, 2011
  • 8. Communities Solve These IssuesWednesday, March 16, 2011
  • 9. Who should be involved in this? Human Resources Marketing Corporate Communications Social Media Team Finance Legal Oh...and usWednesday, March 16, 2011
  • 10. Our Mission: To map the global talent market and match people to their perfect employers and opportunities. Our Vision: To bridge the gap between education and employment. Our First Step: To build a targeted professional community for your employer brand. It’s the most cost effective way of bringing the right talent to your business. HOW?Wednesday, March 16, 2011
  • 11. What a talent community does: Targeting talent Talent journey The first step in a Talent Words Your target campaig: select the people candidates will get a you want to target. For example : message, inviting them to your talent community. Use your landing page and community to welcome them and giving them a glimpse into your culture. Community management As your community grows, you have the ability to engage with all of them or segment them into lists for personalised communication Within the community, they fill out a profile, interact with other candidates, and ask questions.Wednesday, March 16, 2011
  • 12. How you can use your custom community Headhunt in your own community Post Jobs Interview and take notes Hire the right people in less timeWednesday, March 16, 2011