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Twitterfor Corp Recruiting

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Did this preso for My Perfect Gig. Great response. Loved it!

Did this preso for My Perfect Gig. Great response. Loved it!

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  • 1. Red branch media Using Twitter as a Tool For
Corporate
Recrui.ng www.marenated.com
  • 2. Red branch media It
ma&ers
because: ‐
it
grew
131%
last
month;
over
700%
last
year ‐
offers
real
?me
search
and
monitoring 


‐
free
and
easy
distribu?on
method ‐
people
are
paying
a&en?on ‐Oprah
just
tweeted
so
everyone
in
the
pool
is about
to
get
wet www.marenated.com
  • 3. Red branch media Twitters Growth • Over
the
last
6
months • Total
users: www.marenated.com
  • 4. Red branch media Not the usual Social Media Drivers • Growth
is
highest
in
the
45‐54
age
group • Least
likely
to
visit?
12‐24
age
groups www.marenated.com
  • 5. Red branch media Why it matters for corporate recruiters • At
least
a
por?on
of
your
target
market
is
on Twi&er • Such
a
powerful
tool
has
worked
for
Sodexo, Zappos,
RSM,
Best
Buy
and
Ernst
&
Young • Twi&er
is
where
people
are
already
engaged
and having
fun.
Can
you
say
the
same
for
job
boards? • Virtual
water
cooler.
Where
best
to
learn
about new
opportuni?es? • Twi&er
can
be
used
to
quickly
get
out
the
latest news
and
really
useful
informa?on. www.marenated.com
  • 6. Red branch media Use Twitter for: • Monitoring
your
company
brand • Distribu?ng
news • Pos?ng
jobs • Answering
ques?ons • Doing
market
research • Interac?ng
with
poten?al
candidates • Dis?nguishing
your
loca?on www.marenated.com
  • 7. Red branch media Monitoring Your Company Brand • Before
you
jump
into
the
conversa?on
do
a li&le
research
about
your
company. • Tweetbeep.com,
TweetScan.com
and Twi&er
Search • Use
a
third
party
client
like
TweetDeck Moni&er,
or
Twhirl
to
monitor
keywords related
to
your
industry • This
helps
crab
your
message www.marenated.com
  • 8. Red branch media Distributing News • Use
TweetLater
and RSS
feeds
to
tweet company
news, new
jobs
and industry happenings. www.marenated.com
  • 9. Red branch media Post Jobs • Use
tools
like
tweetmyjobs
and twithire
to
post
jobs • Build
a
rela?onship
with followers.
Then
when
you
have
a confirmed
posi?on,
you
can
tweet about
it! • Follow
the
professional associa?ons
within
your
industry. • Follow
job
boards
and
recruiters in
your
industry www.marenated.com
  • 10. Red branch media Answering Questions • When
a
ques?on
comes
up
in your
industry
that
you
can answer,
answer
it! • Follow
the
person
who
asked the
ques?on,
as
well
as
others who
answered. • Creates
goodwill
and community
around
a
group
who share
knowledge
freely. www.marenated.com
  • 11. Red branch media Do Market Research • Wondering
what
benefits
are the
most
a&rac?ve
to engineers
between
40‐55? Simply
ask
your
twi&er audience. • Thinking
of
launching
a
new consumer
program?
Ask
the target
market
area
first. • Include
your
candidate
base and
future
customers
in
the conversa?on. www.marenated.com
  • 12. Red branch media Interacting with potential candidates • If
you
just
post
jobs
or
use Twi&er
as
a
PR
mouthpiece, your
followers
will
never increase
and
you
will
lose
the ones
you
have • Focus
on
real
interac?on.
Say things
that
are
funny,
real
and useful
but
s?ll
professional www.marenated.com
  • 13. Red branch media Distinguish your location • This
is
especially
useful
if
you
are
part
of
a
large
chain. • Lefng
the
local
community
know
you
are
there
is important • Think
ac?ve,
dynamic,
always‐on
Chamber
of Commerce • Use
tools
like
Twi&erholic,
Twellow
and
WeFollow
to establish
yourself
in
your
loca?on www.marenated.com
  • 14. Red branch media Where do they go after Twitter? • 17.6%
of
Twi&er’s
downstream
traffic
goes
to entertainment
websites • 10%
of
goes
to
News
and
Media
websites • 14.6%
goes
to
social
networks • 6.6%
to
blogs • 4.5%
to
online
retailers www.marenated.com
  • 15. Red branch media Be Direct • Direct
your
followers
to
things
you
want them
to
see – Benefits
Pages – New
Posi?ons – Job
Fairs – Streamlined
Applica?ons – Even
New
Products! www.marenated.com
  • 16. Red branch media Getting Started • Go
to
Twi&er.com • Pick
a
“handle”
name – (@marenhogan)
personal – (@redbranch)
professional – Make
it
short – Easy
to
remember www.marenated.com
  • 17. Red branch media Personalize • If
you
are
twee?ng
on
behalf
of
your
company, have
your
logo
in
the
background
on
the
twi&er page.
Use
Twitbacks
for
an
easy,
a&rac?ve
and free
background,
you
can
also
include
other
sites, like
LinkedIn,
Facebook
and
Google
Profile • Use
your
face
for
your
picture. • Include
a
site
link • Fill
out
your
profile
completely.
Use
keywords that
will
a&ract
candidates
in
a
HUMAN
way. www.marenated.com
  • 18. Red branch media www.marenated.com
  • 19. Red branch media Twitter Third Party Clients • There
are
several
third
party
clients
for Twi&er.
The
most
popular
are: – Twhirl – TweetDeck – Twi&erBerry – Use
these
tools
to
access
Twi&er
from
your desktop
or
smartphone. www.marenated.com
  • 20. Red branch media www.marenated.com
  • 21. Red branch media Your friends • Use
wefollow.com
or
Mr
Tweet
(in
beta)
to
find people
to
follow. • If
you
are
using
TweetDeck
or
Twhirl,
you
can search
keywords
to
find
people
you
should
keep an
eye
on. • Follow
people
that
other
follow
in
your
industry. • Seek
out
media
contacts
in
your
industry, including
bloggers. www.marenated.com
  • 22. Red branch media Your Followers • Every
so
oben,
check
your
followers
and
follow people
back • Make
sure
you
let
them
know
who
you
are
every once
in
a
while.
Not
every
twi&er
user
uses
the web
applica?on,
which
allows
them
to
see
your profile
and
twi&er
bio
page. • Do
not
use
auto
DMs
(direct
messages).
No
one likes
them. • You
can
choose
to
follow
everyone
who
follows you
at
SocialToo.com www.marenated.com
  • 23. Red branch media Your Page • Use
your
page
to
graphically
display
life
at your
company
or
division. • Pictures
or
drawings
are
great • Important
websites • Even
screenshots
of
your
benefits
page. • Be
crea?ve • Enlist
your
marke?ng
department www.marenated.com
  • 24. Red branch media Beyond Using Twitter • So
what’s
the
next
step? • Searching
Twi&er • Using
deep
sourcing
techniques
within
real‐ ?me
search
to
find
tough
candidates • First?
Develop
the
personality
for
yourself and
your
company www.marenated.com