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Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
Twitterfor Corp Recruiting
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Twitterfor Corp Recruiting

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Did this preso for My Perfect Gig. Great response. Loved it!

Did this preso for My Perfect Gig. Great response. Loved it!

Published in: Technology, Business, Career
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  • 1. Red branch media Using Twitter as a Tool For
Corporate
Recrui.ng www.marenated.com
  • 2. Red branch media It
ma&ers
because: ‐
it
grew
131%
last
month;
over
700%
last
year ‐
offers
real
?me
search
and
monitoring 


‐
free
and
easy
distribu?on
method ‐
people
are
paying
a&en?on ‐Oprah
just
tweeted
so
everyone
in
the
pool
is about
to
get
wet www.marenated.com
  • 3. Red branch media Twitters Growth • Over
the
last
6
months • Total
users: www.marenated.com
  • 4. Red branch media Not the usual Social Media Drivers • Growth
is
highest
in
the
45‐54
age
group • Least
likely
to
visit?
12‐24
age
groups www.marenated.com
  • 5. Red branch media Why it matters for corporate recruiters • At
least
a
por?on
of
your
target
market
is
on Twi&er • Such
a
powerful
tool
has
worked
for
Sodexo, Zappos,
RSM,
Best
Buy
and
Ernst
&
Young • Twi&er
is
where
people
are
already
engaged
and having
fun.
Can
you
say
the
same
for
job
boards? • Virtual
water
cooler.
Where
best
to
learn
about new
opportuni?es? • Twi&er
can
be
used
to
quickly
get
out
the
latest news
and
really
useful
informa?on. www.marenated.com
  • 6. Red branch media Use Twitter for: • Monitoring
your
company
brand • Distribu?ng
news • Pos?ng
jobs • Answering
ques?ons • Doing
market
research • Interac?ng
with
poten?al
candidates • Dis?nguishing
your
loca?on www.marenated.com
  • 7. Red branch media Monitoring Your Company Brand • Before
you
jump
into
the
conversa?on
do
a li&le
research
about
your
company. • Tweetbeep.com,
TweetScan.com
and Twi&er
Search • Use
a
third
party
client
like
TweetDeck Moni&er,
or
Twhirl
to
monitor
keywords related
to
your
industry • This
helps
crab
your
message www.marenated.com
  • 8. Red branch media Distributing News • Use
TweetLater
and RSS
feeds
to
tweet company
news, new
jobs
and industry happenings. www.marenated.com
  • 9. Red branch media Post Jobs • Use
tools
like
tweetmyjobs
and twithire
to
post
jobs • Build
a
rela?onship
with followers.
Then
when
you
have
a confirmed
posi?on,
you
can
tweet about
it! • Follow
the
professional associa?ons
within
your
industry. • Follow
job
boards
and
recruiters in
your
industry www.marenated.com
  • 10. Red branch media Answering Questions • When
a
ques?on
comes
up
in your
industry
that
you
can answer,
answer
it! • Follow
the
person
who
asked the
ques?on,
as
well
as
others who
answered. • Creates
goodwill
and community
around
a
group
who share
knowledge
freely. www.marenated.com
  • 11. Red branch media Do Market Research • Wondering
what
benefits
are the
most
a&rac?ve
to engineers
between
40‐55? Simply
ask
your
twi&er audience. • Thinking
of
launching
a
new consumer
program?
Ask
the target
market
area
first. • Include
your
candidate
base and
future
customers
in
the conversa?on. www.marenated.com
  • 12. Red branch media Interacting with potential candidates • If
you
just
post
jobs
or
use Twi&er
as
a
PR
mouthpiece, your
followers
will
never increase
and
you
will
lose
the ones
you
have • Focus
on
real
interac?on.
Say things
that
are
funny,
real
and useful
but
s?ll
professional www.marenated.com
  • 13. Red branch media Distinguish your location • This
is
especially
useful
if
you
are
part
of
a
large
chain. • Lefng
the
local
community
know
you
are
there
is important • Think
ac?ve,
dynamic,
always‐on
Chamber
of Commerce • Use
tools
like
Twi&erholic,
Twellow
and
WeFollow
to establish
yourself
in
your
loca?on www.marenated.com
  • 14. Red branch media Where do they go after Twitter? • 17.6%
of
Twi&er’s
downstream
traffic
goes
to entertainment
websites • 10%
of
goes
to
News
and
Media
websites • 14.6%
goes
to
social
networks • 6.6%
to
blogs • 4.5%
to
online
retailers www.marenated.com
  • 15. Red branch media Be Direct • Direct
your
followers
to
things
you
want them
to
see – Benefits
Pages – New
Posi?ons – Job
Fairs – Streamlined
Applica?ons – Even
New
Products! www.marenated.com
  • 16. Red branch media Getting Started • Go
to
Twi&er.com • Pick
a
“handle”
name – (@marenhogan)
personal – (@redbranch)
professional – Make
it
short – Easy
to
remember www.marenated.com
  • 17. Red branch media Personalize • If
you
are
twee?ng
on
behalf
of
your
company, have
your
logo
in
the
background
on
the
twi&er page.
Use
Twitbacks
for
an
easy,
a&rac?ve
and free
background,
you
can
also
include
other
sites, like
LinkedIn,
Facebook
and
Google
Profile • Use
your
face
for
your
picture. • Include
a
site
link • Fill
out
your
profile
completely.
Use
keywords that
will
a&ract
candidates
in
a
HUMAN
way. www.marenated.com
  • 18. Red branch media www.marenated.com
  • 19. Red branch media Twitter Third Party Clients • There
are
several
third
party
clients
for Twi&er.
The
most
popular
are: – Twhirl – TweetDeck – Twi&erBerry – Use
these
tools
to
access
Twi&er
from
your desktop
or
smartphone. www.marenated.com
  • 20. Red branch media www.marenated.com
  • 21. Red branch media Your friends • Use
wefollow.com
or
Mr
Tweet
(in
beta)
to
find people
to
follow. • If
you
are
using
TweetDeck
or
Twhirl,
you
can search
keywords
to
find
people
you
should
keep an
eye
on. • Follow
people
that
other
follow
in
your
industry. • Seek
out
media
contacts
in
your
industry, including
bloggers. www.marenated.com
  • 22. Red branch media Your Followers • Every
so
oben,
check
your
followers
and
follow people
back • Make
sure
you
let
them
know
who
you
are
every once
in
a
while.
Not
every
twi&er
user
uses
the web
applica?on,
which
allows
them
to
see
your profile
and
twi&er
bio
page. • Do
not
use
auto
DMs
(direct
messages).
No
one likes
them. • You
can
choose
to
follow
everyone
who
follows you
at
SocialToo.com www.marenated.com
  • 23. Red branch media Your Page • Use
your
page
to
graphically
display
life
at your
company
or
division. • Pictures
or
drawings
are
great • Important
websites • Even
screenshots
of
your
benefits
page. • Be
crea?ve • Enlist
your
marke?ng
department www.marenated.com
  • 24. Red branch media Beyond Using Twitter • So
what’s
the
next
step? • Searching
Twi&er • Using
deep
sourcing
techniques
within
real‐ ?me
search
to
find
tough
candidates • First?
Develop
the
personality
for
yourself and
your
company www.marenated.com

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