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Social Media for Organizations (HRAM)
 

Social Media for Organizations (HRAM)

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Joe Gerstandt at ourtimetoact.com and I gave this presentation to the HRAM board here in Omaha, NE to help them move forward with social media use for their members.

Joe Gerstandt at ourtimetoact.com and I gave this presentation to the HRAM board here in Omaha, NE to help them move forward with social media use for their members.

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    Social Media for Organizations (HRAM) Social Media for Organizations (HRAM) Presentation Transcript

    • Social Media for HR Social Media for HRAM
(the
Human
Resources Associa3on
of
the
Midlands) www.marenated.com www.ourtimetoact.com
    • Social Media for HR Why is this important for hram? – For
the
same
reasons
Human
Resources
exists.
To: • A?ract • Engage • Retain • Build
Community • Share
Informa3on www.marenated.com www.ourtimetoact.com
    • Social Media for HR Why is this important for hram? – Humans
are
social.
We
need
social
tools
to
engage them. – These
tools
require
only
the
investment
of
TIME. – No
technical
exper3se
required. – An
opportunity
for
an
HR
group
to
be
innova3ve – Great
way
to
lead
by
example www.marenated.com www.ourtimetoact.com
    • Social Media for HR Why is this important for Members? • Social
Media
will
allow
member organiza3ons
to
get
more
out
of
their memberships • Social
Media
will
engage
the
people BEHIND
the
organiza3on
more
rapidly • It
will
help
them
to
be
heard
in
one
of
the na3on’s
larger
chapters www.marenated.com www.ourtimetoact.com
    • Social Media for HR Just what are we talking about here? • Social
Networking
is
mee3ng
and interac3ng
with
people
online • Social
Media
is
just
like
regular
media
(TV, newspapers,
radio,
magazines)
but
it’s online
and
a
TWO‐WAY
conversa3on www.marenated.com www.ourtimetoact.com
    • Social Media for HR These are categories of tools you should know • Social
networks
(LinkedIn,
FaceBook,
Ning) • Microblogging
(Twi?er,
FriendFeed) • Content
Sharing
(SlideShare,
YouTube,
Box.net, Issuu,
OpenZine) • Blogging
Plaorms
(WordPress,
TypePad, Blogger) • Social
Bookmarking
(StumbleUpon,
Tumblr, Del.icio.us,
Digg) • Audio/Visual
Media
(BlogTalkRadio,
Youtube, Viddler,
Vimeo,
Mogulus,
Ustream,
Flickr) www.marenated.com www.ourtimetoact.com
    • Social Media for HR Social Networks • PROS • CONS – Increased
reach – Commitment
to transparency – Host
a
mul3tude
of
content – Self‐governing – Transparent
organiza3on – Increased
accountability – Easy,
fast
networking – Fla?ens
hierarchy – Take
the
pulse
of
your members – Another
avenue
for interac3on www.marenated.com www.ourtimetoact.com
    • Social Media for HR Social Networking Stats • Social
Networks
are
the
most
popular
kind of
site.
Yes,
even
more
popular
than
that. • 57%
are
on
a
social
network • LinkedIn:
6.9
million
users • Facebook:
Over
5
million
users.
35‐54
year old
segment
boasts
a
276.4%
growth
rate over
the
past
6
months. • Ning:
Over
500,000
niche
social
networks www.marenated.com www.ourtimetoact.com
    • Social Media for HR Taking the next step • If
you
decide
to
become
involved
with
a social
network,
ask
these
ques3ons: – Who
will
be
responsible
for
updates? – How
many
hours
can
we
commit? – What
does
our
par3cipa3on
level
look
like? – What
are
our
objec3ves? – How
will
we
measure
success? www.marenated.com www.ourtimetoact.com
    • Social Media for HR They made it work ‐ PRSA:
Has
used
Facebook
and
LinkedIn
to grow
its
online
presence
and
connect
with PR
professionals
and
PR
students. ‐ SHRM
chapter
of
Birmingham
has
used
a blog
and
Twi?er
to
connect
with
its
local members
and
no3fy
them
of
upcoming events. www.marenated.com www.ourtimetoact.com
    • Social Media for HR MicroBlogging • PROS – Instant
distribu3on – Fast,
easy
and
free – Great
source
for
content – Easy
to
share
“expert”
informa3on – Build
rela3onships
a
sentence
at
a
3me – Find
experts
in
your
industry – Access
to
new
and
different
perspec3ves – Live
insights
in
real‐3me
(conferences,
events,
etc) – Access
to
speakers – Discover
what
other
SHRM
chapters
are
up
to – Promote
events www.marenated.com www.ourtimetoact.com
    • Social Media for HR MicroBlogging • CONS – What
to
tweet? – Learning
the
ropes – Can
require
an
“always
on”
personality
or personali3es www.marenated.com www.ourtimetoact.com
    • Social Media for HR MicroBlogging Stats • Twi?er
is
the
fastest
growing
socnet
at
‐‐ million
users • Last
month,
Twi?er
users
grew
by
77% • FriendFeed
and
Tumblr
have
a
combined
‐‐ users. www.marenated.com www.ourtimetoact.com
    • Social Media for HR They made it work • @prsarahevans
started
#journchat,
which is
a
twi?er
based
online
chat
about journalism.
Current
connec3ons= • SHRM
is
beginning
to
have
their conferences
“liveblogged”
on
the
state level.
C‐level
execu3ves
are
taking
the twi?er
plunge. www.marenated.com www.ourtimetoact.com
    • Social Media for HR Content Sharing • Content
Sharing
is
the
act
of
crea3ng
and sharing
content
like: – White
papers – PowerPoints – Videos – Podcasts www.marenated.com www.ourtimetoact.com
    • Social Media for HR Content Sharing • PROS • CONS – Easy
way
to
provide – Must
discern
which more
value
to
your informa3on
is
suitable members for
publica3on – Carve
niches
in
your – Difficult
to
profit
from content informa3on
once
it’s – Engaging
your been
made
free members
easily
by – There
is
A
LOT
of allowing
them
to contribute informa3on
out
there to
sort
through www.marenated.com www.ourtimetoact.com
    • Social Media for HR Content Sharing Stats www.marenated.com www.ourtimetoact.com
    • Social Media for HR Documents you can share • Templates • Policies • Forms • Budget
Sheets • Employee
Manuals www.marenated.com www.ourtimetoact.com
    • Social Media for HR Blogging • PROS • CONS – Interac3ve
(ques3ons, – Time
consuming feedback) – Forces
transparency – Personal
Perspec3ve – Dynamic
vs.
Sta3c – Need
for
consistency – Another
way
for
people
to in
voice,
ac3vity engage
with
HRAM – Must
be
highly
focused – Flexibility
with
content on
target
audience – Great
for
members
who
do the
blogging – Control
what
your
brand looks
like www.marenated.com www.ourtimetoact.com
    • Social Media for HR Blog Stats • There
are
over
200 Million
blogs;
73%
of ac3ve
online
users have
read
one;
45% have
started
their own www.marenated.com www.ourtimetoact.com
    • Social Media for HR They made it work • Birmingham
SHRM
has
a
great
engaging blog • Workforce
Weekly
sponsored
blogs
include FisulofTalent,
BenefitsBuzz, TheHrCapitalist.
Total
readers= www.marenated.com www.ourtimetoact.com
    • Social Media for HR Taking the next step • Who’s
going
to
own
this? • What
is
the
investment
of
resources? • Why
are
we
doing
it?
(Objec3ve,
goal) • How
are
we
going
to
measure
success? www.marenated.com www.ourtimetoact.com
    • Social Media for HR Social Bookmarking • PROS • CONS – Informa3on
shared – Not
everyone
is easily looking
for
informa3on – Appear
on
top
of
new online issues – Learning
curve
for – Allow
other
to
know “users” what
you
are – Can
be
3me consuming consuming
to
read
and – Gives
HRAM
a
way
to disseminate
a
lot
of enhance
current informa3on ac3vi3es www.marenated.com www.ourtimetoact.com
    • Social Media for HR Taking the next step • Who’s
going
to
own
this? • What
is
the
investment
of
resources? • Why
are
we
doing
it?
(Objec3ve,
goal) • How
are
we
going
to
measure
success? www.marenated.com www.ourtimetoact.com
    • Social Media for HR Let go • This
is
not
your
opportunity
to
control
the conversa3on,
this
is
your
opportunity
to
be a
part
of
the
conversa3on. • This
will
happen
with
or
without
you • If
you’re
doing
anything
of
any
significance, people
are
going
to
be
talking
about
you. www.marenated.com www.ourtimetoact.com