Social Media for Organizations (HRAM)

Social Media for HR Social Media for HRAM (the Human Resources Associa3on of the Midlands) www.marenated.com www.ourtimetoact.com

Social Media for HR Why is this important for hram? – For the same reasons Human Resources exists. To: • A?ract • Engage • Retain • Build Community • Share Informa3on www.marenated.com www.ourtimetoact.com

Social Media for HR Why is this important for hram? – Humans are social. We need social tools to engage them. – These tools require only the investment of TIME. – No technical exper3se required. – An opportunity for an HR group to be innova3ve – Great way to lead by example www.marenated.com www.ourtimetoact.com

Social Media for HR Why is this important for Members? • Social Media will allow member organiza3ons to get more out of their memberships • Social Media will engage the people BEHIND the organiza3on more rapidly • It will help them to be heard in one of the na3on’s larger chapters www.marenated.com www.ourtimetoact.com

Social Media for HR Just what are we talking about here? • Social Networking is mee3ng and interac3ng with people online • Social Media is just like regular media (TV, newspapers, radio, magazines) but it’s online and a TWO‐WAY conversa3on www.marenated.com www.ourtimetoact.com

Social Media for HR These are categories of tools you should know • Social networks (LinkedIn, FaceBook, Ning) • Microblogging (Twi?er, FriendFeed) • Content Sharing (SlideShare, YouTube, Box.net, Issuu, OpenZine) • Blogging Plaorms (WordPress, TypePad, Blogger) • Social Bookmarking (StumbleUpon, Tumblr, Del.icio.us, Digg) • Audio/Visual Media (BlogTalkRadio, Youtube, Viddler, Vimeo, Mogulus, Ustream, Flickr) www.marenated.com www.ourtimetoact.com

Social Media for HR Social Networks • PROS • CONS – Increased reach – Commitment to transparency – Host a mul3tude of content – Self‐governing – Transparent organiza3on – Increased accountability – Easy, fast networking – Fla?ens hierarchy – Take the pulse of your members – Another avenue for interac3on www.marenated.com www.ourtimetoact.com

Social Media for HR Social Networking Stats • Social Networks are the most popular kind of site. Yes, even more popular than that. • 57% are on a social network • LinkedIn: 6.9 million users • Facebook: Over 5 million users. 35‐54 year old segment boasts a 276.4% growth rate over the past 6 months. • Ning: Over 500,000 niche social networks www.marenated.com www.ourtimetoact.com

Social Media for HR Taking the next step • If you decide to become involved with a social network, ask these ques3ons: – Who will be responsible for updates? – How many hours can we commit? – What does our par3cipa3on level look like? – What are our objec3ves? – How will we measure success? www.marenated.com www.ourtimetoact.com

Social Media for HR They made it work ‐ PRSA: Has used Facebook and LinkedIn to grow its online presence and connect with PR professionals and PR students. ‐ SHRM chapter of Birmingham has used a blog and Twi?er to connect with its local members and no3fy them of upcoming events. www.marenated.com www.ourtimetoact.com

Social Media for HR MicroBlogging • PROS – Instant distribu3on – Fast, easy and free – Great source for content – Easy to share “expert” informa3on – Build rela3onships a sentence at a 3me – Find experts in your industry – Access to new and diﬀerent perspec3ves – Live insights in real‐3me (conferences, events, etc) – Access to speakers – Discover what other SHRM chapters are up to – Promote events www.marenated.com www.ourtimetoact.com

Social Media for HR MicroBlogging • CONS – What to tweet? – Learning the ropes – Can require an “always on” personality or personali3es www.marenated.com www.ourtimetoact.com

Social Media for HR MicroBlogging Stats • Twi?er is the fastest growing socnet at ‐‐ million users • Last month, Twi?er users grew by 77% • FriendFeed and Tumblr have a combined ‐‐ users. www.marenated.com www.ourtimetoact.com

Social Media for HR They made it work • @prsarahevans started #journchat, which is a twi?er based online chat about journalism. Current connec3ons= • SHRM is beginning to have their conferences “liveblogged” on the state level. C‐level execu3ves are taking the twi?er plunge. www.marenated.com www.ourtimetoact.com

Social Media for HR Content Sharing • Content Sharing is the act of crea3ng and sharing content like: – White papers – PowerPoints – Videos – Podcasts www.marenated.com www.ourtimetoact.com

Social Media for HR Content Sharing • PROS • CONS – Easy way to provide – Must discern which more value to your informa3on is suitable members for publica3on – Carve niches in your – Diﬃcult to proﬁt from content informa3on once it’s – Engaging your been made free members easily by – There is A LOT of allowing them to contribute informa3on out there to sort through www.marenated.com www.ourtimetoact.com

Social Media for HR Content Sharing Stats www.marenated.com www.ourtimetoact.com

Social Media for HR Documents you can share • Templates • Policies • Forms • Budget Sheets • Employee Manuals www.marenated.com www.ourtimetoact.com

Social Media for HR Blogging • PROS • CONS – Interac3ve (ques3ons, – Time consuming feedback) – Forces transparency – Personal Perspec3ve – Dynamic vs. Sta3c – Need for consistency – Another way for people to in voice, ac3vity engage with HRAM – Must be highly focused – Flexibility with content on target audience – Great for members who do the blogging – Control what your brand looks like www.marenated.com www.ourtimetoact.com

Social Media for HR Blog Stats • There are over 200 Million blogs; 73% of ac3ve online users have read one; 45% have started their own www.marenated.com www.ourtimetoact.com

Social Media for HR They made it work • Birmingham SHRM has a great engaging blog • Workforce Weekly sponsored blogs include FisulofTalent, BeneﬁtsBuzz, TheHrCapitalist. Total readers= www.marenated.com www.ourtimetoact.com

Social Media for HR Taking the next step • Who’s going to own this? • What is the investment of resources? • Why are we doing it? (Objec3ve, goal) • How are we going to measure success? www.marenated.com www.ourtimetoact.com

Social Media for HR Social Bookmarking • PROS • CONS – Informa3on shared – Not everyone is easily looking for informa3on – Appear on top of new online issues – Learning curve for – Allow other to know “users” what you are – Can be 3me consuming consuming to read and – Gives HRAM a way to disseminate a lot of enhance current informa3on ac3vi3es www.marenated.com www.ourtimetoact.com

Social Media for HR Taking the next step • Who’s going to own this? • What is the investment of resources? • Why are we doing it? (Objec3ve, goal) • How are we going to measure success? www.marenated.com www.ourtimetoact.com

Social Media for HR Let go • This is not your opportunity to control the conversa3on, this is your opportunity to be a part of the conversa3on. • This will happen with or without you • If you’re doing anything of any signiﬁcance, people are going to be talking about you. www.marenated.com www.ourtimetoact.com

Social Media for Organizations (HRAM)

by Red Branch Media

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Social Media for Organizations (HRAM) Presentation Transcript