Non Profit Soc Media Overview

These are the things that I would do

What I do
I help companies figure out a way to get their name, cause and issues more attention.
This can be done in many different ways.
While there are many great tools available, only some of them are appropriate for an organization’s specific needs.

Why bother listening to me?
You don’t have to
Over a decade in international communications experience
Have helped lots of grass-roots companies find a voice in an already crowded market
Discovered some truisms regarding new media

Social Media for Non-Profits
Social media and nonprofits naturally go together.
Both are grass roots, both put power back into the hands of many rather than the hands of few.
Often the price for social media tools and education is perfect for NPs. . .FREE!

What is the goal?
Seth Godin has talked about raving fans. For non-profit organizations and charities, I think a better word is believers.
Believers can be workers, contributors, donors, volunteers, board members and beneficiaries of your services.
The goal? Build a bigger base of believers

Overview of working parts
Website
Blog
Job/Volunteer Site
Facebook Tools
Microblogging Tools
Monitoring Tools
Communities

Your Website
It is important, no matter what they tell you.
Still establishes authority, still needs to be well done.
Discuss your need-to-haves

Where will your material fit on this site? Everything should have at least two homes (if not more). The first, where it originated, the second the overall home, which is your website/blog. Network tools should then tell the world where to find that information.

Blog
Even if you don’t have a website, you NEED a blog.
Dynamic vs. static content
Individual vs. corporate presence
Casual vs. professional feel
Many of these are doubly important for NPs
To try: Wordpress, Squarespace, TypePad, Blogger
MAP YOUR DOMAIN NAME

Even if you have a full force site, consider a multi-page blog site like typepad or wordpress. Remember, content and conversation are paramount.

Job Volunteer Site
Even if the budget is small, it never hurts to try to find great people.
Because of our current economic situation, more people are willing to build portfolios through volunteer work.
Many free options for this type of site.
Another way to create believers

Facebook
Events
Fan Pages
Groups
Personal Pages of Believers
Paid Advertisements

Microblogging
Easy, free access to distribution of your marketing tools
Requires little “buy-in” from believers or potential believers
Another way for believers to know you
Easy to cross-reference more “in-depth” tools
To try: Twitter, FriendFeed, Seesmic, 12second.tv

Monitoring Tools
What are people saying about your brand?
Your competitors?
Your clients?
Your industry?
Services to try: Radian6, TweetBeep, TweetAlert, Google Alerts

Communities
A community is NOT always a necessary part of a social media strategy.
For NPs, it usually is.
If your NP is local, it definitely is.
Services to try: Ning, KickApps, HiveLive, CrowdVine, CollectiveX, Me.com

Using Video
Easy, free way for people to really “get involved” from afar.
Services to try: vimeo, viddler, 12second.tv, ustream.com, and mogulus.
Stream from your computer or invest in a small flip camera.

Where are all the pretty pictures?
Don’t forget to represent your events, your believers, your workers with pictures.
This is way more important than most people realize.
Stock is stupid. I want to see your FACE.
To Try: Flickr, Photobucket, Picasa, Facebook, Twitpic

Who I am
Maren Hogan
(402) 215-4440
[email_address]
www.marenated.com
@marenhogan
www.marenhogan.com

Non Profit Soc Media Overview

by Red Branch Media on Mar 09, 2009

Accessibility

Tags

Upload Details

Usage Rights

2 Embeds 18

Statistics

Non Profit Soc Media Overview — Presentation Transcript

http://www.slideshare.net	17
http://web20fundraising.blogspot.com	1