0
www.marenated.com
These are the things
that I would do
www.marenated.com
What I do
• I help companies figure out a way to get
their name, cause and issues more
attention.
• This...
www.marenated.com
Why bother listening to me?
• You don’t have to
• Over a decade in international
communications experien...
www.marenated.com
Social Media for Non-Profits
• Social media and nonprofits naturally go
together.
• Both are grass roots...
www.marenated.com
What is the goal?
• Seth Godin has talked about raving fans.
For non-profit organizations and charities,...
www.marenated.com
www.marenated.com
Overview of working parts
• Website
• Blog
• Job/Volunteer Site
• Facebook Tools
• Microblogging Tools
•...
www.marenated.com
Your Website
• It is important, no matter what they tell
you.
• Still establishes authority, still needs...
www.marenated.com
Where will your material fit on this site? Everything should
have at least two homes (if not more). The ...
www.marenated.com
Blog
• Even if you don’t have a website, you NEED a
blog.
• Dynamic vs. static content
• Individual vs. ...
www.marenated.com
Even if you have a full force site, consider a multi-page blog
site like typepad or wordpress. Remember,...
www.marenated.com
Job Volunteer Site
• Even if the budget is small, it never hurts to
try to find great people.
• Because ...
www.marenated.com
www.marenated.com
Facebook
• Events
• Fan Pages
• Groups
• Personal Pages of Believers
• Paid Advertisements
www.marenated.com
www.marenated.com
Microblogging
• Easy, free access to distribution of your marketing
tools
• Requires little “buy-in” fro...
www.marenated.com
www.marenated.com
Monitoring Tools
• What are people saying about your brand?
• Your competitors?
• Your clients?
• Your i...
www.marenated.com
www.marenated.com
Communities
• A community is NOT always a necessary
part of a social media strategy.
• For NPs, it usual...
www.marenated.com
www.marenated.com
Using Video
Easy, free way for people to really “get
involved” from afar.
Services to try: vimeo, viddle...
www.marenated.com
Where are all the pretty pictures?
• Don’t forget to represent your events, your
believers, your workers...
www.marenated.com
Who I am
• Maren Hogan
• (402) 215-4440
• MarenHogan@gmail.com
• www.marenated.com
• @marenhogan
• www.m...
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Non Profit Soc Media Overview

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Super Basic primer on soc media for non profits

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Transcript of "Non Profit Soc Media Overview"

  1. 1. www.marenated.com These are the things that I would do
  2. 2. www.marenated.com What I do • I help companies figure out a way to get their name, cause and issues more attention. • This can be done in many different ways. • While there are many great tools available, only some of them are appropriate for an organization’s specific needs.
  3. 3. www.marenated.com Why bother listening to me? • You don’t have to • Over a decade in international communications experience • Have helped lots of grass-roots companies find a voice in an already crowded market • Discovered some truisms regarding new media
  4. 4. www.marenated.com Social Media for Non-Profits • Social media and nonprofits naturally go together. • Both are grass roots, both put power back into the hands of many rather than the hands of few. • Often the price for social media tools and education is perfect for NPs. . .FREE!
  5. 5. www.marenated.com What is the goal? • Seth Godin has talked about raving fans. For non-profit organizations and charities, I think a better word is believers. • Believers can be workers, contributors, donors, volunteers, board members and beneficiaries of your services. • The goal? Build a bigger base of believers
  6. 6. www.marenated.com
  7. 7. www.marenated.com Overview of working parts • Website • Blog • Job/Volunteer Site • Facebook Tools • Microblogging Tools • Monitoring Tools • Communities
  8. 8. www.marenated.com Your Website • It is important, no matter what they tell you. • Still establishes authority, still needs to be well done. • Discuss your need-to-haves
  9. 9. www.marenated.com Where will your material fit on this site? Everything should have at least two homes (if not more). The first, where it originated, the second the overall home, which is your website/blog. Network tools should then tell the world where to find that information.
  10. 10. www.marenated.com Blog • Even if you don’t have a website, you NEED a blog. • Dynamic vs. static content • Individual vs. corporate presence • Casual vs. professional feel • Many of these are doubly important for NPs • To try: Wordpress, Squarespace, TypePad, Blogger • MAP YOUR DOMAIN NAME
  11. 11. www.marenated.com Even if you have a full force site, consider a multi-page blog site like typepad or wordpress. Remember, content and conversation are paramount.
  12. 12. www.marenated.com Job Volunteer Site • Even if the budget is small, it never hurts to try to find great people. • Because of our current economic situation, more people are willing to build portfolios through volunteer work. • Many free options for this type of site. • Another way to create believers
  13. 13. www.marenated.com
  14. 14. www.marenated.com Facebook • Events • Fan Pages • Groups • Personal Pages of Believers • Paid Advertisements
  15. 15. www.marenated.com
  16. 16. www.marenated.com Microblogging • Easy, free access to distribution of your marketing tools • Requires little “buy-in” from believers or potential believers • Another way for believers to know you • Easy to cross-reference more “in-depth” tools • To try: Twitter, FriendFeed, Seesmic, 12second.tv
  17. 17. www.marenated.com
  18. 18. www.marenated.com Monitoring Tools • What are people saying about your brand? • Your competitors? • Your clients? • Your industry? • Services to try: Radian6, TweetBeep, TweetAlert, Google Alerts
  19. 19. www.marenated.com
  20. 20. www.marenated.com Communities • A community is NOT always a necessary part of a social media strategy. • For NPs, it usually is. • If your NP is local, it definitely is. • Services to try: Ning, KickApps, HiveLive, CrowdVine, CollectiveX, Me.com
  21. 21. www.marenated.com
  22. 22. www.marenated.com Using Video Easy, free way for people to really “get involved” from afar. Services to try: vimeo, viddler, 12second.tv, ustream.com, and mogulus. Stream from your computer or invest in a small flip camera.
  23. 23. www.marenated.com Where are all the pretty pictures? • Don’t forget to represent your events, your believers, your workers with pictures. • This is way more important than most people realize. • Stock is stupid. I want to see your FACE. • To Try: Flickr, Photobucket, Picasa, Facebook, Twitpic
  24. 24. www.marenated.com Who I am • Maren Hogan • (402) 215-4440 • MarenHogan@gmail.com • www.marenated.com • @marenhogan • www.marenhogan.com
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