HRAM/SHRM Career Expo

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A quick overview of how to use social media tools for your job search

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HRAM/SHRM Career Expo

  1. 1. Red branch media Social Media for Your Job Search Maren
Hogan www.marenated.com
  2. 2. Red branch media What is social media? • Social
Media
is
people
having
conversa4ons online • There
are
many
ways
to
do
this
including blogs,
vlogs,
communi4es,
networks,
wikis, microblogging,
professional
sites,
RSS, message
boards
and
media
sharing applica4ons www.marenated.com
  3. 3. Red branch media Why does it matter? • Social
Networks
are
the
most
popular
kind of
site.
Yes,
even
more
popular
than
that. • There
are
over
200
Million
blogs;
73%
of ac4ve
online
users
have
read
one;
45% have
started
their
own • 57%
are
on
a
social
network www.marenated.com
  4. 4. Red branch media This is not a fad • It
is
a
fundamental
difference
in
the
way
we communicate. • It
is
too
easy
and
too
free
not
to
get involved • The
first
step
is
the
simplest.
Go,
and
listen. • No
longer
a
monologue,
but
a
dialogue www.marenated.com
  5. 5. Red branch media Take your time • Be
prepared. • Use
your
master
resume. • Have
a
nice
picture
(head
and
shoulders) available
on
your
desktop
for
easy
upload. • Don’t
rush
through
it.
Avoid
typos. www.marenated.com
  6. 6. Red branch media Your New Job • You
have
to
learn
to
be
a
marketer • How
quickly
can
you
describe
what
you
do? • 30
second
elevator
pitch • Business
cards • LinkedIn
profile • Email
address,
get
a
professional
one www.marenated.com
  7. 7. Red branch media Consider Your Location You
should
try… Some
try… • Purchase
a
billboard • Rework
your
resume • Start
a
blog • Create
online
profiles • Hire
a
career
coach • Contact
recruiters • Wear
a
sign
on
your • Make
a
professional person site • Make
a
youtube
plea • Try
a
visual
resume • Network www.marenated.com
  8. 8. Red branch media Where do I look? • Big
job
boards
(Monster,
CareerBuilder) • Niche
and
local
job
boards
(CareerLink) • Newspapers
(OWH) • Trade,
Professional,
Associa4on
web
sites
(HRAM) • Aggregators
(Indeed,
SimplyHired) • Social
Networking
Sites
(LinkedIn,
Twi`er) • Your
Network‐
Do
you
have
one? www.marenated.com
  9. 9. Red branch media Powerful People are Online • Linkedin
has
30M
users • Facebook
has
150M
users. Average
age
25.
Fastest growing
demographic
is
55+ • Twi`er
(following
& followers) • Ning
groups www.marenated.com
  10. 10. Red branch media They’re using it too • Recrui4ng
Professionals
are
being encouraged
to
search
for
candidates
online • HR
Professionals
are
learning
how
to
vet candidates
and
measure
employee engagement
via
web
based
applica4ons • If
they
are
there,
you
should
be
too. www.marenated.com
  11. 11. Red branch media LinkedIn • LinkedIn
is
a
professional
site
where
you can
list
virtually
anything
you’d
want
an employer
to
know. • It’s
an
online,
comprehensive
resume
that is
completely
search‐friendly. • LinkedIn
can
also
provide
you
with
valuable names
when
doing
a
targeted
job
search. www.marenated.com
  12. 12. Red branch media Getting started www.marenated.com
  13. 13. Red branch media Headline • Be
specific
about
your
loca4on
and industry,
avoid
jargon
in
the
headline • Use
the
“Headline”
as
a
way
to
a`ract visitors.
Include
what
you
do,
specialize
in or
what
you
are
looking
for www.marenated.com
  14. 14. Red branch media Show what you are working on • Namely,
your
job search • This
can
be
updated
as frequently
as
you
wish • Say
what
you
are
doing in
real
4me • This
will
show
in
your connec4on’s
“Network Updates” www.marenated.com
  15. 15. Red branch media Add your online places • Default
is
“My
Company” “My
Website”
“My
Blog” • Edit
to
name
your company,
name
of website,
etc • More
click
thrus
when sites
are
named www.marenated.com
  16. 16. Red branch media Who are you and what do you do? • Summary
=
30
second elevator
pitch • Who
you
are,
what
you do,
what
you
are interested
in • Special4es
can
be
used as
keywords
and acronyms
specific
to your
industry www.marenated.com
  17. 17. Red branch media Online Resume • This
is
your
resume with
no
length constraints • Be
descrip4ve
and provide
numbers • NOW
you
can
use jargon
(SEO
for Dummies) www.marenated.com
  18. 18. Red branch media Education • Majors • Cer4fica4ons • Minors • Addi4onal Educa4ons www.marenated.com
  19. 19. Red branch media The beginning of transparency • Hobbies • Interests • Volunteers • These
things
display a
“common
ground” from
which
to
start a
conversa4on www.marenated.com
  20. 20. Red branch media Your Groups and Associations • Include
personal and
professional groups • There
are
lots
of groups
you
can
join as
well. www.marenated.com
  21. 21. Red branch media Honors and Awards • Include
personal, professional,
and volunteer nomina4ons
and awards www.marenated.com
  22. 22. Red branch media How to get in touch with you • You
may
want
to add
a
message • You
may
want
to add
your
email address • Interested
In
=
who you
are
looking
to connect
with www.marenated.com
  23. 23. Red branch media Your Personal URL • Personalize
your
URL • Add
this
to
your
email footer • When
commen4ng
on web
sites,
blogs,
industry leave
this
URL
for
people to
find
you. • Include
it
when
signing
up for
events www.marenated.com
  24. 24. Red branch media LinkedIn Tips • Create
a
specific
email
address
for
your
LinkedIn account • Archive
unwanted
or
unknown
connec4on
requests • 5
I
Don’t
Knows
can
get
you
in
trouble
with
LinkedIn • 3,000
Invita4ons
allowed
(can
request
for
more) • Personalize
invita4ons
or
create
your
own
templates. LinkedIn
templates
are
boring. • Write
recommenda4ons • Par4cipate
in
Ques4ons
&
Answers www.marenated.com
  25. 25. Red branch media Your Linked In Profile at Work www.marenated.com
  26. 26. Red branch media Ask yourself. . . Look
at
your
profile,
would
you
want
to
connect with
you? www.marenated.com
  27. 27. Red branch media Twitter • Twi`er
is
a
microblogging
service • A
great
way
to
get
to
know
a
lot
of
people FAST • People
of
every
industry
congregate
here • Very
gray
area
between
professional
and personal www.marenated.com
  28. 28. Red branch media Using Twitter For Job Search • Tell
people
you’re
looking
but
not
all
the
4me • Give
more
informa4on
than
you
get • Follow
people
in
your
industry
above
your
desired posi4on
and
BELOW
your
desired
posi4on • Use
Twi`er
Search,
Twi`erholic,
Twellow
or
a Google
search
to
find
users
by
4tle
and/or company • Twi`er
Search:
enter
keywords,
acronyms • TwitHire • Complete
profile
with
keywords
and
a
link
to something www.marenated.com
  29. 29. Red branch media Twitter: Need to Know Profile: Use words people will be searching for in your industry Follow: People who interest you and can be a resource. Followers: Provide useful and relevant information for your followers. Show yourself to be an expert. www.marenated.com
  30. 30. Red branch media Why Twitter is useful. . . Find things relevant to your “audience”. Ask questions and use resources! www.marenated.com
  31. 31. Red branch media Find people to follow based on source material, location or popularity www.marenated.com
  32. 32. Red branch media Who says the Yellow Pages are dead? Twellow.com Search.twitter.com Twitterholic.com Tweetgrid.com- Allows you to put in hashtags to search popular industry groups, events (#journchat, #gno, #smbmsp, #sxsw) www.marenated.com
  33. 33. Red branch media Facebook • Connect
with: – Family
&
Friends – Join
company
pages,
industry
and
loca4on
specific
groups – Current
and
former
co‐workers – Folks
in
your
industry – Acquaintances
you
want
to
keep
in
touch
with www.marenated.com
  34. 34. Red branch media Your Profiles • Google • Visual
CV • OpenZine/Issuu www.marenated.com
  35. 35. Red branch media How accessible are you? www.marenated.com
  36. 36. Red branch media Use your site as a resource www.marenated.com
  37. 37. Red branch media www.marenated.com
  38. 38. Red branch media www.marenated.com
  39. 39. Red branch media www.marenated.com
  40. 40. Red branch media www.marenated.com
  41. 41. Red branch media Mistakes With Social Media • Using
industry
jargon
and
acronyms
with
those not
in
the
industry • Profiles
that
do
not
include
keywords
that
allow others
to
find
you • Not
linking
or
adding
widgets
to/from
your
other pages
(LinkedIn,
Facebook,
Twi`er) • Failure
to
move
from
online
rela4onships
to
in person • Not
introducing
your
friends
and
connec4ons
to each
other www.marenated.com
  42. 42. Red branch media Places to host your work • Box.net • By
hos4ng
on
one
of
these easy
to
use
plasorms,
you • Wordpress.com can
point
people
to
your • Slideshare resume/porsolio/profile • Openzine from
any
other
distribu4on • Emurse site. • Isuu • Scribd www.marenated.com
  43. 43. Red branch media www.marenated.com
  44. 44. Red branch media Resources • JibberJobber
–
Career
management
tool • Alltop
HR
and
Alltop
Careers
–
Blog
aggregator
with
lots
of
useful content • Quintessen4al
Careers
–
Templates,
advice,
ar4cles • Job‐Hunt.org
–
Lots
of
local
an
na4onal
links • Dan
Schawbel
–
Personal
branding
guru • Indeed • Simply
Hired • Social
Media
Headhunter

|
@smheadhunter • BeYourOwnHeadhunter.com • EmploymentDigest.net • Marenated.com www.marenated.com
  45. 45. Red branch media Still need help? • I
consult
with
job
seekers,
employers
and recruiters
on
the
best
message
and
social media
strategy
to
use. • (402)
215‐4440 • Maren@redbranchmedia.net • www.marenated.com www.marenated.com

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