Market growth vs share growthPresentation Transcript
MARKET Market Size Market Size GROWTH Pre-Growth Campaign Post-Growth CampaignSTRATEGYGrowth the market while holding market share within the new Hypothetical larger market. Share HypotheticalBest when you are market leader. Share Same proportion of a bigger pie Market Size Post-Growth Campaign SHARE Share Share Size GROWTH Pre-Growth Campaign Post-Growth CampaignSTRATEGY Hypothetical Greater proportion of the same size pie Take market share from Share competitors. HypotheticalBest when you are the market Share challenger.