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MARKET                                                                      Market Size                                   ...
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Market growth vs share growth

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Transcript of "Market growth vs share growth"

  1. 1. MARKET Market Size Market Size GROWTH Pre-Growth Campaign Post-Growth CampaignSTRATEGYGrowth the market while holding market share within the new Hypothetical larger market. Share HypotheticalBest when you are market leader. Share Same proportion of a bigger pie Market Size Post-Growth Campaign SHARE Share Share Size GROWTH Pre-Growth Campaign Post-Growth CampaignSTRATEGY Hypothetical Greater proportion of the same size pie Take market share from Share competitors. HypotheticalBest when you are the market Share challenger.
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