Is it strategy?

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A few slides about strategy.
No marketing bull. Just simple thoughts to get you on your way with strategy.

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Is it strategy?

  1. 1. is it strategy?
  2. 2. ‘an informed plan to solve a problem or take advantage of an opportunity’ An adapted definition from MarkPolland.net
  3. 3. before you call something strategy...
  4. 4. before you call something strategy... 1. Identify the problem or opportunity.
  5. 5. before you call something strategy... 1. Identify the problem or opportunity. What is the tension that people, your people can: relate to identify with love or hate take a stand for
  6. 6. before you call something strategy... 2. Be informed.
  7. 7. before you call something strategy... 2. Be informed. Deepdive into the data and insights business market human/animal culture tech
  8. 8. before you call something strategy... 3. Make a plan.
  9. 9. before you call something strategy... 3. Make a plan. It absolutely must be: Simple to understand Powerful in guidance Useful for tactical implementation
  10. 10. before you call something strategy... 3. Make a plan. Explain it. So it can be used. with words loaded emotions penetrating imagery without consultant models
  11. 11. Do these things. With energy and intellect and you will create:‘an informed plan to solve a problem or take advantage of an opportunity’
  12. 12. yes, it is strategy. Thoughts by Marek Wolski @marekting / thrutre.es Inspired by many planners and books.

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