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Is it strategy?
 

Is it strategy?

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A few slides about strategy.

A few slides about strategy.
No marketing bull. Just simple thoughts to get you on your way with strategy.

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    Is it strategy? Is it strategy? Presentation Transcript

    • is it strategy?
    • ‘an informed plan to solve a problem or take advantage of an opportunity’ An adapted definition from MarkPolland.net
    • before you call something strategy...
    • before you call something strategy... 1. Identify the problem or opportunity.
    • before you call something strategy... 1. Identify the problem or opportunity. What is the tension that people, your people can: relate to identify with love or hate take a stand for
    • before you call something strategy... 2. Be informed.
    • before you call something strategy... 2. Be informed. Deepdive into the data and insights business market human/animal culture tech
    • before you call something strategy... 3. Make a plan.
    • before you call something strategy... 3. Make a plan. It absolutely must be: Simple to understand Powerful in guidance Useful for tactical implementation
    • before you call something strategy... 3. Make a plan. Explain it. So it can be used. with words loaded emotions penetrating imagery without consultant models
    • Do these things. With energy and intellect and you will create:‘an informed plan to solve a problem or take advantage of an opportunity’
    • yes, it is strategy. Thoughts by Marek Wolski @marekting / thrutre.es Inspired by many planners and books.