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Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
Argument with a digital marketer
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Argument with a digital marketer

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Transcript

  • 1. 7
ways
to
start a
fight
with
a
 digital
marketer
  • 2. or
 a
number
of
things
digital
 marketers
haven't
agreed
on
yet
  • 3. 1.
The
campaign
microsite
is
dead. +
"Creating
a
flasturbation
site
for
a
campaign
 with
a
short
shelf
life
is
a
waste
of
budget
and
 adds
little
value" ‐
"It
is
important
to
have
destination
for
display
 traffic
and
to
reinforce
the
imc
with
a
digital
 touchpoint."
  • 4. 2.
Social
media
is
mass
media +
"It's
mass
because
its
communication
to
 potential
large
audiences" ‐
"Traditional
mass
media
is
about
1‐to‐many
 conversations.
Social
is
about
Many‐Many
and
One‐ One”
  • 5. 3.
Twitter
has
no
real
value +
"Superficial
networking
and
small
reach.
There
 is
no
control
or
worthwhile
ROI" ‐
"Brands
have
found
communications
uses
for
 twitter
and
Dell
has
made
money
off
it"
  • 6. 4.
Social
Media
is
the
realm
of
PR
 &
Comms. +
"Its
about
communication,
listening
and
 dialogue,
not
selling
or
branding. ‐
"It
requires
understanding
of
behaviour
and
 sociology,
about
branding
and
soft‐selling
‐
it's
 marketing."
  • 7. 5.
Brands
in
social
media
are
 intrusive
into
personal
networks
 and
contexts. +
"It
is
the
new
spam,
entering
communities
that
 are
formed
for
personal
interaction.” ‐
"Most
social
media
is
closed
and
brands
need
to
 be
accepted
or
'opted
in.”
  • 8. 6.
Social
media
is
nothing
new. +
"If
email
is
social
media,
then
this
is
old‐ school”
or
“It
is
the
same
as
offline
networking,
 empowered
by
new
technology” ‐
"The
way
people
are
using
it,
the
tools,
and
the
 digital
integration
are
relatively
new”
  • 9. 7.
There
is
no
such
thing
as
a
 social
media
expert. +
“Social
media
is
an
emerging
technology
&
 cultural
revolution,
few
are
well‐versed”. ‐
"I
know
more
than
most
people
=
expert"
or "I
know
more
than
our
clients
=
expert"

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