0
Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
makingsenseofsocialmedia.org
Pinterest Marketing
makingsenseofsocialmedia.org
Who Buys from Pinterest?
Current
ecommerce
stats:
41% of online
purchases are
influenced by
Pinterest
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
What people pin:
makingsenseofsocialmedia.org
Set up your boards in a way
that gets you noticed:
makingsenseofsocialmedia.org
Types of Viral Pins:
makingsenseofsocialmedia.org
Types of Viral Pins:
makingsenseofsocialmedia.org
Enable Viral Pinning:
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
Make your Pins a 24/7
Goldmine:
makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
• infogr.am
makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
shareasimage.com
makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
canva.com
makingsenseofsocialmedia.org
Want even more exposure?
makingsenseofsocialmedia.org
Want even more exposure?
makingsenseofsocialmedia.org
Want
even
more
exposure?
makingsenseofsocialmedia.org
Want
even
more
exposure?
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorrir...
Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and ra...
Upcoming SlideShare
Loading in...5
×

Making Sense of Social Media using Pinterest

71

Published on

A few statistics and tricks for using Pinterest marketing effectively. From a presentation to the City Stagers of Vancouver, BC.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
71
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • In case it isn’t clear, love what I do! I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.  I’m grateful and feel very blessed to have the opportunity to share and teach what I am learning with entrepreneurs and business owners of all varieties since 2011. I’ve managed accounts, trained and consulted on many levels and am grateful for the opportunity to be here today with you. May your social media successes be fruitful, philanthropic and FUN!
  • Unless you sell a product that no woman in a million years would want for herself or any person in her life you’re missing out if your brand is not on Pinterest.
  • 68% of Pinterest users are women, and half of them are mothers so unless you sell something or provide a service that NO woman would buy under any circumstance, you’re missing out
  • Ecommerce: “Pinterest reigns supreme among e-commerce sites”Pinterest is the 4th largest traffic driver in the WORLD and stats show that people are BUYING (http://www.techspot.com/news/53292-report-only-two-percent-of-social-sharing-takes-place-on-google.html)
  • How many of you have bought off of Pinterest before, or at least, been influenced in some way towards one day purchasing (interactive  show hands)http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/
  • Here an interesting fact: 80% of pins are REPINSMEANING  if you have your pins set with your link you have a virtual 24/7 advertising goldmine!
  • What people pin: The top 2 categories of pins are: 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts at 12.4% More than 3% of all boards are titled "For the Home"According to mashable.com (http://mashable.com/2012/03/12/pinterest-most-popular-categories-boards/)
  • Have boards and content set up strategically  here is my Pinterest account and as you can see I have my boards set up strategically.I’m very careful about who adds me as a Pinner to their boards, and if it is not congruent with my brand and message then I remove myself.
  • use things like tutorials  give exampleschecklists  as it is pinned from your blog it will drive traffic back to your blog
  • teaser text (have picture) videos (have picture)
  • Have a Pinterest tab on your Facebook pageHave Pinterest plugins on your blog / website
  • Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible infogr.am [make your own]
  • Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible shareasimage.com [used to be called share a quote]
  • Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible canva.com [original graphics]
  • Want even more exposure?  Pin smart (CTA)
  • Want even more exposure?  law of reciprocity (and just good karma)
  • Want even more exposure?  Host a contest
  • Want even more exposure?  Host a contest
  • I have consulting training and management packages available in a few different price ranges.
  • Transcript of "Making Sense of Social Media using Pinterest"

    1. 1. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org
    2. 2. makingsenseofsocialmedia.org About Lorri
    3. 3. makingsenseofsocialmedia.org Pinterest Marketing
    4. 4. makingsenseofsocialmedia.org Who Buys from Pinterest?
    5. 5. Current ecommerce stats: 41% of online purchases are influenced by Pinterest makingsenseofsocialmedia.org
    6. 6. makingsenseofsocialmedia.org
    7. 7. makingsenseofsocialmedia.org
    8. 8. makingsenseofsocialmedia.org What people pin:
    9. 9. makingsenseofsocialmedia.org Set up your boards in a way that gets you noticed:
    10. 10. makingsenseofsocialmedia.org Types of Viral Pins:
    11. 11. makingsenseofsocialmedia.org Types of Viral Pins:
    12. 12. makingsenseofsocialmedia.org Enable Viral Pinning:
    13. 13. makingsenseofsocialmedia.org
    14. 14. makingsenseofsocialmedia.org Make your Pins a 24/7 Goldmine:
    15. 15. makingsenseofsocialmedia.org Free [or nearly Free] Pinterest Tools: • infogr.am
    16. 16. makingsenseofsocialmedia.org Free [or nearly Free] Pinterest Tools: shareasimage.com
    17. 17. makingsenseofsocialmedia.org Free [or nearly Free] Pinterest Tools: canva.com
    18. 18. makingsenseofsocialmedia.org Want even more exposure?
    19. 19. makingsenseofsocialmedia.org Want even more exposure?
    20. 20. makingsenseofsocialmedia.org Want even more exposure?
    21. 21. makingsenseofsocialmedia.org Want even more exposure?
    22. 22. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: social@lorriratzlaff.com lorriratzlaff.com makingsenseofsocialmedia.org 604.852.0695
    23. 23. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org For packages and rates: Please contact me.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×