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CyberTour presentation at CIL 2013

CyberTour presentation at CIL 2013

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  • 1. Tools for Tapping intoSocial Media Cybertour – 4/8/13 Marcy Phelps Phelps Research www.PhelpsResearch.com
  • 2. Presentationsphelpsresearch.com/resources Slideshare.net/marcyphelps www.PhelpsResearch.com 2
  • 3. www.PhelpsResearch.com 3
  • 4. KNOWLEDGE STOCKS 4
  • 5. KNOWLEDGE FLOWS 5
  • 6. Searching andMonitoring www.PhelpsResearch.com 6
  • 7. Fee-based social monitoringLots of options, including:Salesforce Marketing Cloud – Radian6Simplify360 www.PhelpsResearch.com 7
  • 8. “FREE” SOCIAL MONITORING www.PhelpsResearch.com 8
  • 9. Set up alertsGoogle Alertshttp://www.google.com/alertsTalkwalkerhttp://www.talkwalker.com/alertsMentionhttps://en.mention.net/ www.PhelpsResearch.com 9
  • 10. Try cross-platform searchAddictomatic.comSocialMention.comWhosTalkin.com*Need to regularly monitor your searches www.PhelpsResearch.com 10
  • 11. SAVE TIME WITH A DASHBOARD www.PhelpsResearch.com 11
  • 12. HootSuite.comWeb-based social dashboardSet up searches for profiles or hash tagsBrings results from multiple social networksinto one locationAccess through all your devices www.PhelpsResearch.com 12
  • 13. Netvibes.comCreate multiple dashboardsCustomize content, interfaceBlogs, news, video, social networksAnalytics for fee www.PhelpsResearch.com 13
  • 14. Trackurwww.trackur.com/free-brand-monitoring-toolsOne free searchOnce per day www.PhelpsResearch.com 14
  • 15. DIG DEEPER www.PhelpsResearch.com 15
  • 16. Subscribe to Twitter lists 16
  • 17. Check Twitter favorites 17
  • 18. fbsearch.usSearch Facebook Posts Photos People Pages Groups Events www.PhelpsResearch.com 18
  • 19. Contacts 19
  • 20. Groups 20
  • 21. News 21
  • 22. Join the conversation!It’s called SOCIAL media for a reasonBe a giver, not just a takerLearn by sharing www.PhelpsResearch.com 22
  • 23. I blog about turning information intoinsights at MarcyPhelps.com.Subscribe to ResearchNOTES, a monthlyemail bulletin with my favorite tips andsites for web searching.Connect at: www.PhelpsResearch.com 23