Mining Local Sources for Competitive Intelligences
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Mining Local Sources for Competitive Intelligences

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January 24, 2012 presentation for SCIP Colorado Chapter

January 24, 2012 presentation for SCIP Colorado Chapter

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Mining Local Sources for Competitive Intelligences Mining Local Sources for Competitive Intelligences Document Transcript

  • Mining Local Sources for Competitive Intelligence 1/24/2012SCIP Colorado Chapter Agenda Why bother? Mining Local Sources for Strategies Competitive Intelligence Sources Marcy Phelps Phelps Research mphelps@phelpsresearch.com Twitter: @marcyphelps 2 Local for CI Information about the environment in which companies/people live, work, operate ResearchOnMainStreet.com – Demographic – Economic – Regulatory PhelpsResearch.com/speaking – Political – Social Slideshare.net/marcyphelps 3 4 Local for CI Challenges In-depth coverage not found elsewhere • Fewer sources – Coverage of small, private companies • Harder to find – Mass layoffs • Later releases – Natural disasters • Information not always uniform across – Local feel/insights locations • Smaller samples/less reliable 5 6Marcy Phelps 303‐239‐0657Phelps Research www.phelpsresearch.commphelps@phelpsresearch.com www.MarcyPhelps.com 1
  • Mining Local Sources for Competitive Intelligence 1/24/2012SCIP Colorado Chapter Strategy Strategy Use a variety of sources – online and human Know your geography How will the information be used? Small locations dont live in isolation Know when to pay Consider alternatives 7 8 Key sources • Federal government • Local media • State/local • Social media Demographics governments • Specialized sites Economics Issues • Local organizations • Local experts Companies People KEY SOURCES 9 10 Local demographics Local economics • New American FactFinder • BLS Geographic Guide factfinder2.census.gov bls.gov/guide/geography • statelocalgov.net • BEA Regional Economic Accounts • Chambers of Commerce bea.gov/regional • Claritas MarketPlace • American FactFinder snipurl.com/21uq9bh • censtats.census.gov 11 12Marcy Phelps 303‐239‐0657Phelps Research www.phelpsresearch.commphelps@phelpsresearch.com www.MarcyPhelps.com 2
  • Mining Local Sources for Competitive Intelligence 1/24/2012SCIP Colorado Chapter Local economics Local issues • Google News advanced search • Topix.com • Economic development orgs • InOtherNews.us • Chambers of Commerce • LocalTweeps.com • Economists, journalists • HelloMetro.com • GovScan.com • Stateline.org • YourEconomy.org • Librarians, journalists • Econdev, other organizations 13 14 Companies People • BizJournals.com • abyznewslinks.com • NewsLink.org • Wink.com • InfoUSA.com • ChirpCity.com • Placeblogger.com • LinkedIn advanced search • ThomasNet.com • Guidestar.org • Chambers of Commerce, econdev orgs • Petersons.com 15 16 Going local Have a plan – but be flexible, creative Use the web to find leads, sources Talk to the locals www.ResearchOnMainStreet.com ResearchNOTES www.PhelpsResearch.com/researchnotes 17 18Marcy Phelps 303‐239‐0657Phelps Research www.phelpsresearch.commphelps@phelpsresearch.com www.MarcyPhelps.com 3