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Internet Librarian 2011 - Tips for turning information into insights
 

Internet Librarian 2011 - Tips for turning information into insights

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Slides from Internet Librarian 2011 conference on adding value to the information you find

Slides from Internet Librarian 2011 conference on adding value to the information you find

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  • We’ve learned in this track a lot about finding quality and relevant information. I’m going to talk about delivering that information.
  • How you deliver informationis huge part of navigating information overload.It’s where you turn information from just information into insights (your client’s, not yours)
  • DIY toolsAge when there’s an abundance of information - not a scarcityNot good enough that you have access to information they don’t
  • Not sure why the A-word is so scary to info pros
  • Listen to your usersRamp up your reference interview
  • Understanding the information user – most valuable class in my MLIS program
  • Fortunately, not that hard for librarians and other info pros
  • Help them decide if they need to read the full articleJeffZuckerberg example – my value wasn’t necessarily from the amount/quality
  • Excel chartsData vizMapped datahttp://googledocs.blogspot.com/2010/10/using-new-visualizations-to-tell-your.html
  • From Cindy Shamel
  • Add a matrix to help make comparisons simple
  • http://office.microsoft.com/en-us/templates/timeline-TC001016265.aspx
  • Neuromarketing
  • Tools that save you time and create distinct look and feel for your information “packaging.” Enhance your imageI learned one of the best ways to do that from Cindy Shamel, including your picture and contact information on the final page of your report
  • Now that you’ve listened to your client, and have determined how they are using the information you provide, look for patterns.What do they seem to need on a regular basis?Can be as simple as a report template with some simple, standard features
  • Turning info into insights add to your valueStand outDo what the competition doesn’tAnd remember that in this game – the age of information overload, DIY search, and a rough economy, the winner isn’t the one with the most informationIt the one who knows what to do with it

Internet Librarian 2011 - Tips for turning information into insights Internet Librarian 2011 - Tips for turning information into insights Document Transcript

  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Turning information into insights: Quick tips for adding value Internet Librarian 2011 Marcy Phelps Phelps Research www.phelpsresearch.com IL 2011 Handouts: PhelpsResearch.com/speaking Twitter: #IL2011 @marcyphelps 2 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 1
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 CAN YOU BE REPLACED? 3 Information innovator • Information expert • Search results  insights • Deliver results that – Answer “So what?” – Assure information will be used 4 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 2
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Info Pro Info Analyst Comparisons Patterns Chunking Prove/disprove So what? 5 Listen and learn Reference interview Informational interviews Frequent requests Project follow-up 6 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 3
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 $64,000 QUESTION How will the information be used? 7 “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” Malcolm Gladwell The Tipping Point 8 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 4
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 QUICK TIPS FOR TURNING INFORMATION INTO INSIGHTS 9 The basics • Table of contents • Executive summary • Cover letter 10 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 5
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Add Quick Summaries Is Hulu a stolen idea? Arbitration to decide Los Angeles Times July 09, 2010|Meg James A Los Angeles County judge on Thursday referred to arbitration the case of a Canadian engineer who contends that NBC Universal stole his idea and business strategy to launch Hulu, the website that shows TV programs and movies. 11 Add a word cloud 12 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 6
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Add meaning to (boring) numbers 13 Build a dashboard 14 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 7
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Include images • Image search at search.usa.gov • Creative Commons search – Flickr.com advanced search (snipurl.com/256ipl) – Google Images advanced search (snipurl.com/256igw) • iStock.com 15 Try different views 16 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 8
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Use a matrix 17 Try a timeline 18 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 9
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Offer updates RSS feeds Email alerts pipes.yahoo.com/pipes Factiva Widget Builder 19 Consider new formats PowerPoint Excel Phone In person 20 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 10
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Create a value-add toolkit Templates – Word, PP Word Styles Chart gallery Branded! 21 Create research products “Issues Tracker” for European associations (Frederic de Hemptinne, The Sustainable Synergies Group, Belgium www.sustainable- synergies.eu) “Know Before You Go” reports (Business Link, London http://digbig.com/5bdpnm) 22 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 11
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 Invest some time in: Learning Creating templates High ROI Showing your value 23 Additional resources • MarcyPhelps.com blog • Mary Ellen Bates: www.MEBaddsvalue.com • Angela Kangiser, What Value-Added Deliverables Means Today, Online, Jan/Feb 2011 24 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 12
  • Turning information into insights: Internet LibrarianQuick tips for adding value Monterey, CA October 16, 2011 IL 2011 Handouts: PhelpsResearch.com/speaking 25 Marcy Phelps Phelps Research mphelps@phelpsresearch.com   www.Phelpsresearch.com www.ResearchOnMainStreet.com 13