Helping Businesses Grow:Key resources for researching customers & competitors<br />Internet Librarian 2011<br />Marcy Phel...
Business/economic growth<br />Information is an asset<br />Understanding target markets<br />Competitors<br />Customers<br...
3<br />
Going local<br />Demographics<br />Economics<br />Political, social, other issues<br />4<br />
Sources<br />Federal government<br />State/local government<br />Local experts<br />5<br />
Federal sources<br />Census Bureau<br />American Factfinder 2 (factfinder2.census.gov)<br />Bureau of Economic Analysis<br...
State/local sources<br />Detailed, focused local demographics, economics, politics, etc.<br />Inconsistent across jurisdic...
Local experts<br />Journalists<br />Government workers<br />Librarians<br />University professors<br />Association members...
Show your value<br />Help local businesses succeed with information<br />Become a resource for local issues<br />9<br />
Handouts:<br />www.phelpsresearch.com/speaking<br />More local sources:<br />www.ResearchOnMainStreet.com<br />10<br />
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Internet Librarian 2011 - Helping Businesses Grow: Key resources for researching customers and competitors

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  • Ass info pros we know that when someone is starting a business, or they’re introducing new products or services, maybe adding locations, the key to success is first doing your research
  • What motivates people and businesses can vary depending on the places where they operate, live or work.
  • Difficulties with local research
  • Internet Librarian 2011 - Helping Businesses Grow: Key resources for researching customers and competitors

    1. 1. Helping Businesses Grow:Key resources for researching customers & competitors<br />Internet Librarian 2011<br />Marcy Phelps<br />Phelps Research<br />www.phelpsrearch.com/speaking<br />Twitter: @marcyphelps<br />
    2. 2. Business/economic growth<br />Information is an asset<br />Understanding target markets<br />Competitors<br />Customers<br />Environment in which they operate<br />2<br />
    3. 3. 3<br />
    4. 4. Going local<br />Demographics<br />Economics<br />Political, social, other issues<br />4<br />
    5. 5. Sources<br />Federal government<br />State/local government<br />Local experts<br />5<br />
    6. 6. Federal sources<br />Census Bureau<br />American Factfinder 2 (factfinder2.census.gov)<br />Bureau of Economic Analysis<br />Regional Economic Accounts (bea.gov/regional)<br />Bureau of Labor Statistics<br />Geographic Guide (bls.gov/guide/geography)<br />6<br />
    7. 7. State/local sources<br />Detailed, focused local demographics, economics, politics, etc.<br />Inconsistent across jurisdictions<br />Time-consuming if researching several localities<br />7<br />
    8. 8. Local experts<br />Journalists<br />Government workers<br />Librarians<br />University professors<br />Association members/leaders<br />Economists/economic development executives<br />8<br />
    9. 9. Show your value<br />Help local businesses succeed with information<br />Become a resource for local issues<br />9<br />
    10. 10. Handouts:<br />www.phelpsresearch.com/speaking<br />More local sources:<br />www.ResearchOnMainStreet.com<br />10<br />

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