Adding value by adding visuals: Building insight into your deliverables
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Adding value by adding visuals: Building insight into your deliverables Presentation Transcript

  • 1. Adding value by adding visuals: building insight into your deliverables AIIP Annual Conference April 5, 2014 Marcy Phelps Phelps Research www.PhelpsResearch.com
  • 2. Twitter: #AIIP14 @marcyphelps Slides: PhelpsResearch.com/resources Slideshare.net/marcyphelps
  • 3. Our clients are drowning in information!
  • 4. What’s Your Value?
  • 5. What’s your value?
  • 6. Boring numbers Insights! 3,009.9 3,424.9 3,734.9 3,919.2 3,973.3 4,041.6 492.2 872.3 1,284.6 1,621.4 1,947.2 2,201.7 2007 2008 2009 2010 2011 2012 Worldwide Ethernet Semiconductor Revenue Forecast ($ million) Total Ethernet 10 G Ethernet
  • 7. Charts Data Maps Diagrams
  • 8. Numbers • Chart Numbers + Places • Data map Concepts • Diagram
  • 9. CHARTS
  • 10. Tools for charts/graphs Excel Chart Wizard ChartGizmo.com Google Developers Charts Playground (http://snipurl.com/28na6ai) DIYChart.com
  • 11. Say It With Charts: The executive’s guide to visual communication by Gene Zelazny 20% 25% 20% 35% 25% 40% 25% 50% Bar 4 Bar 3 Bar 2 Bar 1
  • 12. What’s your message? Share, percentage of total, accounted for X percent Pie chart Larger than, smaller than, equal to, exceeded, rank Bar chart Increasing/decreasing/fluctuating/ remaining constant over time Column chart Line chart Range of, concentration, X to Y range Step column Line chart
  • 13. Geography • Data map DATA + GEOGRAPHY
  • 14. Tools for data maps Microsoft MapPoint (http://snipurl.com/27mniz8) Google Fusion Tables (http://snipurl.com/28na6k1) Click2Map.com Mapland (www.softill.com) SmartDraw.com
  • 15. No data – locations Pushpin map
  • 16. Numerical information – One field Shaded area map
  • 17. Two fields of numbers Pie chart map Column chart map
  • 18. DIAGRAMS Web 2.0  Social Web
  • 19. Tools for diagrams SmartArt (Excel, Word, PowerPoint) Gliffy.com Microsoft Visio (http://snipurl.com/27mnn39) SmartDraw.com OmniGraffle for Mac (http://snipurl.com/27mnmt8)
  • 20. What’s your message?
  • 21. Tips for effective graphics Start with the end in mind Use only as needed Who’s your audience? Build templates Keep it simple
  • 22. Ready-to-use info graphics Eurostat (http://snipurl.com/27mno44) The World Bank: Data (http://data.worldbank.org/) American FactFinder (factfinder2.census.gov)
  • 23. Visualization Tools for Turning Information Into Insights, ONLINE, Sept/Oct 2012, http://snipurl.com/289v0eg Choosing the Right Graphic http://snipurl.com/289v0je
  • 24. Choosing the right graphic
  • 25. “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” Malcolm Gladwell The Tipping Point