© eventconcepts GmbH
eventconcepts GmbH
WE progress as ONE
© eventconcepts GmbH
Preamble
2
... introduces eventconcepts GmbH as a competent
and qualified partner for events.
... des...
© eventconcepts GmbH
1. Preliminaries
Characteristics of excellent events
Relevance
The event is clearly linked to the bus...
© eventconcepts GmbH
Introduction
Our 360 value proposition
4
eventconcepts
GmbH
Event concept,
agenda,
dramaturgy
Impleme...
© eventconcepts GmbH
Introduction
Our full range of services regarding events
Stringent and professional preparation, impl...
© eventconcepts GmbH
Introduction
Our methodical approach
Our general method to planning and realizing excellent events co...
© eventconcepts GmbH
Introduction
How we support our customers
Quality
 Tailor-made project teams are staffed according t...
© eventconcepts GmbH
How we ensure quality and minimize risks
Quality Management
(analogous to the ISO
9001 principles)
Le...
© eventconcepts GmbH
References: Example 1 (1/2)
Slogan
“Set the
Course”
1. Vision 2015: Motivation and commitment, identi...
© eventconcepts GmbH
References: Example 1 (2/2)
Impressions
Fujitsu Technologies Solutions GmbH
10
© eventconcepts GmbH
References: Example 2 (1/2)
Fujitsu Technologies Solutions GmbH Employee event, November 2011
Slogan
...
© eventconcepts GmbH
References: Example 2 (2/2)
Impressions
Fujitsu Technologies Solutions GmbH Employee event, November ...
© eventconcepts GmbH
References: Example 3 (1/2)
O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005
Slog...
© eventconcepts GmbH
O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005
References: Example 3 (2/2)
Impr...
© eventconcepts GmbH
References: Example 4 (1/2)
NextiraOne Deutschland GmbH Employee event, December 2012
Slogan
“Move in...
© eventconcepts GmbH
References: Example 4 (2/2)
Impressions
NextiraOne Deutschland GmbH Employee event, December 2012
Ber...
© eventconcepts GmbH
References: Example 5 (1/2)
Versatel AG Leadership conference, June 2007
Slogan
“fit for growth”
1. M...
© eventconcepts GmbH
References: Example 5 (2/2)
Impressions
Versatel AG Leadership conference, June 2007
18
© eventconcepts GmbH
References: Example 6 (1/2)
Atreus Interim Management GmbH Manager networking conference, March 2013
...
© eventconcepts GmbH
References: Example 6 (2/2)
Impressions
Atreus Interim Management GmbH Manager networking conference,...
© eventconcepts GmbH
Slogan
“Welcome to the Fujitsu Oktoberfest”
1. Create an unique evening which differs to the formal e...
© eventconcepts GmbH
Impressions
Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013
22
Refer...
© eventconcepts GmbH
Raiffeien-Tours RT-Reisen GmbH / rtk Annual meeting, October 2013
Slogan
“Berlin 2013”
1. Inform the ...
© eventconcepts GmbH
Impressions
Fujitsu Technologies Solutions GmbH Employee event, November 2011
24
References: Example ...
© eventconcepts GmbH
Selected references
25
Seite 26
© eventconcepts GmbH I 2013
eventconcepts GmbH
Lindwurmstrasse 124 Rgb
80337 München
fon +49 (0)89 54 76 79 - 0
f...
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Presentation eventconcepts

  1. 1. © eventconcepts GmbH eventconcepts GmbH WE progress as ONE
  2. 2. © eventconcepts GmbH Preamble 2 ... introduces eventconcepts GmbH as a competent and qualified partner for events. ... describes the course of action, the methodological approach and the creative competence. This document
  3. 3. © eventconcepts GmbH 1. Preliminaries Characteristics of excellent events Relevance The event is clearly linked to the business strategy of the organization, contributing to the achievement of set targets Balance The event successfully integrates and balances emotionalization, knowledge transfer, activity, entertainment and interaction Tailor-made The event is coherent with the corporate culture and values; it respects the participants’ expectations and needs Professionalism The event is prepared, implemented and followed-up according to highest professional standards regarding every single dimension and aspect Sustainability Communications penetrate the key messages of the event to all target groups within the entire company and initiate follow-up measures Impact The event creates a high impact on the participants providing them with positive emotions, relevant information and operative support 3
  4. 4. © eventconcepts GmbH Introduction Our 360 value proposition 4 eventconcepts GmbH Event concept, agenda, dramaturgy Implementation of communication measures Communication concept (event communication, sustainability measures) Organisational basics (e.g. location, F&B, hotel, transfer) Technical setup & imple- mentation Workshops, moderation, briefing of guest speakers Preparation of keynotes & presentations Documentation (film, photo) One face to the customer Coordination of sub-providers, supervision of quality Entertainment (Symbolic Act, teambuilding) Supervision of progress, team and costs, success monitoring
  5. 5. © eventconcepts GmbH Introduction Our full range of services regarding events Stringent and professional preparation, implementation and follow-up from one source Planning & Organization Conception Preparation Implementation of elements Support on site Communications Follow-up & Success monitoring Date & Location Development of claim & key visual Stocktaking Preparation of keynotes & presentations Overall event management Definition stakeholders & target groups Definition of KPIs & proof points Evening program Development of guiding theme & golden thread Expectation management Preparation of moderation & speaking notes Moderation Setting up communications cascade Collection & evaluation of feedback Guest performances Derivation of design principles Recruiting of topic sponsors Detailed elaboration of interactive elements Assistance with workshop groups Definition of key messages Tool kits & give-aways Invitations & RSVP management Definition of objectives Pre-workshops Detailed elaboration of films Setup of stage & lights Development of communications plan Enabling of managers Food & Beverages Development of agenda Briefings & coachings Detailed elaboration of symbolic act Operation of technical equipment Design & implementation of new media & tools Campaigns Shuttles & accomodation Leadership involvement Writing of script Production of materials Collecting of feedback Writing of mails & articles Follow-up meetings Technical setup Character of event Rehearsal Design & branding Coordination of sub-providers Documentation of event Lessons learned 5
  6. 6. © eventconcepts GmbH Introduction Our methodical approach Our general method to planning and realizing excellent events consists of 8 steps Analysis of initial situation  Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls)  Analysis of the vision and strategy or rather of the employees’ understanding of both1 Definition of key parameters2  Defining organizational key parameters: planning the budget, location, setting etc.  Defining the general character of the event and the pursued aims Definition of objectives and guiding principles3  Development of interactive and emotional elements and commitment/involvement of the managerial staff  Defining the link to business and the advantages of the event or rather the change elements Development of agenda overview4  Determining the claim, the key visual and guiding theme  Planning of separate items in the agenda Communications plan 5  Setting up the communication cascade and defining key messages  Planning and spreading the defined messages in the available communication tools of Munich Re Detailed elaboration of elements6  Preparation of keynotes and designing of interactive elements  Designing and branding/producing of give aways and tool-kits for the managers  Development of a special dramaturgy and planning of symbolic acts Implementation 7  Event management, coordination of sub-providers and documentation of the event  Production of material, films etc. and preparation of script, individual briefings and speaking notes Follow-up 8  Auditing and precise explanation of all performances  Summary and precise report 6
  7. 7. © eventconcepts GmbH Introduction How we support our customers Quality  Tailor-made project teams are staffed according to required know-how and experience  Internal quality assurance through sparring partners outside the project team  Cost consciousness through efficiency and hands-on approach when appropriate  Customer Orientation  Customer wishes and customer needs determine everything we do: all measures are reviewed against that objective  Dedicated project team with dedicated project manager as contact person for customer  Flexibility regarding necessary or desired changes as well as required resources  Reliability  On-time delivery in desired quality  Participation in regular jour fixe calls and appointments  Timely escalation in case of unforeseen circumstances or delays  Transparency  Specific project plans and regular status reporting  Transparent invoicing including detailed documentation of provided services  Disclosure of partners and providers  Transparency regarding third-party costs 7
  8. 8. © eventconcepts GmbH How we ensure quality and minimize risks Quality Management (analogous to the ISO 9001 principles) Leadership Customer focus Mutually beneficial supplier relationships Factual approach to decision making Continual improvement System approach to management Process approach Involvement of people In order to ensure high quality we always mind a reliable and mutually beneficial supplier relationship. We can exhibit a stable, longtime and approved network with reliable suppliers in many different business sectors. Without customer satisfaction any business will ultimately fail, or at best tread water. Therefore customer focus is our most important principle. The strategy, direction and ultimate success of any business is largely dependent upon its leadership. That is the reason why we prefer clearly communicated responsibilities. The involvement of the people and their needs is important to ensure commitment for any project. We encourage the involved people and integrate them in the project. Seeing all business activities as a process and managing in this way enables greater efficiencies through a clearer view of what is happening. We continuously compare target and performance in order to go against possible difficulties. We view all business activities and processes as parts of an integrated system. Thus we increase greater efficiency and effectiveness throughout the organization during a project. Challenging all activities in a project ensures a continual improvement. We never rest on our laurels in order to guarantee the best result. Good management practices are based on the use of facts, data and information. We document, evaluate and monitor every action during a project in order to decide objectively and effectively. 8
  9. 9. © eventconcepts GmbH References: Example 1 (1/2) Slogan “Set the Course” 1. Vision 2015: Motivation and commitment, identification with and pride of Fujitsu 2. Integrate all managers in the process of business development 3. Demonstrate the leadership role of managers 4. Create a change culture and change willingness 5. Positioning of the new CEO 6. Kick-off for the transformation program Objectives  Moderation of the summit  Symbolic act: “Get Started – Construction of the Premises” (idea and instructions)  Get together with the CEO (organization)  Live voting system (idea, organization and technical support)  Team building event „Loosening the Knots“ (idea, realization and instructions)  Workshop: Defining leadership guidelines (idea, instructions and organization)  Fishbowl: Vision 2015 & our way of leadership (idea, instructions and organization)  Guest speaker: Rudi Lamprecht / former Siemens board member (idea, realization, organization)  Special Leadership Summit Newsletter (idea, organization, realization and handout on the last day) Key Elements About 130 top managers from Central Europe, Middle India and Asia Scope Welcome of the new CEO and kick-off of transformation process Occasion Fujitsu Technologies Solutions GmbH Leadership summit, Mallorca February 2012 9
  10. 10. © eventconcepts GmbH References: Example 1 (2/2) Impressions Fujitsu Technologies Solutions GmbH 10
  11. 11. © eventconcepts GmbH References: Example 2 (1/2) Fujitsu Technologies Solutions GmbH Employee event, November 2011 Slogan “Red Day 2011 – Kick it now”” 1. Inform employees about the new corporate strategy, vision and mission, the targeted culture, brand & positioning 2. Increase identification with Fujitsu by triggering emotions and achieving strong commitment; employees feel the “winner spirit” 3. Create awareness of the big picture and the future direction, make employees understand their contribution to the achievement of the business targets within their daily business Objectives  Intro movie (idea, realization, technical support)  CEO speech (idea, composition, support)  Symbolic act (idea, realization)  Corporate song “Shaping the future together” (idea, composing, performance)  Guest speaker Mr. Red alias Oliver Kahn (idea, organization, support)  Photo shooting with Mr. Red (idea, organization and support)  Results fair (idea, coordination, branding)  Event branding (posters, flags, brochures, flyer,) Key Elements 1,000 employees on site, plus 30,000 employees in 30 countries connected via live stream Scope Create a new team and a winning spirit to ensure successful transformation Occasion 11
  12. 12. © eventconcepts GmbH References: Example 2 (2/2) Impressions Fujitsu Technologies Solutions GmbH Employee event, November 2011 12
  13. 13. © eventconcepts GmbH References: Example 3 (1/2) O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005 Slogan “it s up to you” 1. Presentation of the annual results 2. Motivation and commitment 3. Goals and challenges of 2006 4. Demonstrate the leadership role of the managers 5. Results 100days O2 in 2008 program Objectives  Event branding (flags, banners, program booklet, blouses for hostess, registration counter)  CEO speech (realization graphic design)  Intro movie and intro music (idea, technical support, realization, organization)  Nextexpertizer interview sessions (idea, concept, organization, technical support)  Brainstorming sessions (concept, organization, realization, technical support)  Round-table brainstorming feedback sessions  Get together music lounge (Branding, idea, organization, realization, technical support)  Song: it´s up to you (idea, realization, technical support) Key Elements 230 top managers all across GermanyScope Raise awareness for performance orientation at the beginning of a new financial year Occasion 13
  14. 14. © eventconcepts GmbH O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005 References: Example 3 (2/2) Impressions 14
  15. 15. © eventconcepts GmbH References: Example 4 (1/2) NextiraOne Deutschland GmbH Employee event, December 2012 Slogan “Move in the right direction” 1. Appreciation and recognition of the efforts of the past few months 2. Presentation of success stories 3. Generating optimism and motivation for the next year 4. Demonstrating the perspective after the crisis mode 5. Outlining perspective of the new NextiraOne 6. Building a winning spirit as part of future corporate culture Objectives  Intro movie (idea, technical support and realization)  Broadcasting the event live from Berlin to 3 German sites and the headquarter of the company in Paris (idea and technical realization)  Composition of an own company song (“Move in the right direction”) and live performance of the singer/composer at the event (idea, realization, technical support and live performance)  Bus shuttles to the 5 locations (organization)  Get together dinner (organization and support) Key Elements Employee event with more then 600 employees, live on 5 different locations connected via video conference Scope Keep employees motivated after months of restructuring and facing a transformation process Occasion 15
  16. 16. © eventconcepts GmbH References: Example 4 (2/2) Impressions NextiraOne Deutschland GmbH Employee event, December 2012 Berlin Paris CologneLüneburg Stuttgart 16
  17. 17. © eventconcepts GmbH References: Example 5 (1/2) Versatel AG Leadership conference, June 2007 Slogan “fit for growth” 1. Motivate for the second half of the year 2. Integrate managers into the process of business development 3. Demonstrate the leadership role to the managers 4. Reduce the boarders between business units and business areas 5. Create a more professional and a change-oriented culture 6. Reduce the comfort zone of the managers Objectives  Moderation of the conference  CEO speech (idea and composition)  9 short presentations about the status quo (organization and technical support)  Guest speaker: Helga Hennge / On the summit of the Mount Everest 1999 (idea and organization)  Desire cards for the second half of the year (idea and realization)  Picture show in the lounge (idea, organization, realization and technical support)  Snap hooks as give-away (idea and organization) Key Elements 109 participants, 3 managing directors, 5 regional managers, 26 business unit managers and 75 department managers Scope Kick-off of the planned growth trackOccasion 17
  18. 18. © eventconcepts GmbH References: Example 5 (2/2) Impressions Versatel AG Leadership conference, June 2007 18
  19. 19. © eventconcepts GmbH References: Example 6 (1/2) Atreus Interim Management GmbH Manager networking conference, March 2013 1. Positioning of Atreus as the preferred partner for the interim managers, raising their commitment towards Atreus 2. Kicking off of the reorientation of Atreus towards a strong networking company including new forms of cooperation between provider and interim managers and an intensified partnership 3. Creating a corporate feeling for the (freelance) interim managers, offering them a professional “home” Objectives  Moderation of the conference  Symbolic act (“Flying pics”) (idea, organization, realization)  Event branding (flags, banners, program booklet, blouses for hostess, registration counter)  Keynote speech (realization graphic design)  Intro movie and highlight clip/“extro movie” (idea, organization)  Panel discussion (idea, concept, organization, technical support)  Break-out sessions (concept, organization, realization, technical support)  Live-mind-mapping-format (idea, organization, realization)  Guest keynote and dinner speaker (idea, organization, realization, technical support)  Walking acts and DJane (idea, organization, realization, technical support) Key Elements 200 Interim Managers of the Atreus NetworkScope Occasion Reorientation of the company towards a networking company Slogan A.Partnership – MehrWert durch Vernetzung (= Benefits from the network) 19
  20. 20. © eventconcepts GmbH References: Example 6 (2/2) Impressions Atreus Interim Management GmbH Manager networking conference, March 2014 20
  21. 21. © eventconcepts GmbH Slogan “Welcome to the Fujitsu Oktoberfest” 1. Create an unique evening which differs to the formal evening events 2. Design of an unforgettable event by reducing the costing 3. Setup of an original Oktoberfest Tent for 5.000 people inside a fair hall 4. Create the original look and feel of a real Oktoberfest tent 5. Setup of entertainment and rides in and outside the tent 6. Production of an original Oktoberfest welcome and beer tapping ceremony Objectives  Invasion of 80 original Bavarian girls and boys in their traditional costumes  Original Oktoberfest table setup for 5.000 people  Welcome and beer tapping ceremony  Original Oktoberfest stage setup with corporate Branding  Serving of 5.000 original fried chicken Oktoberfest style and beer on the tables  Entertainment by one of the most famous Oktoberfest bands, “Münchner Zwietrcht” Key Elements 5000 Room nights Room Nights Evening Event of the annually “Fujitsu Forum” with 11.000 visitors Occasion Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013 21 References: Example 8 (1/2)
  22. 22. © eventconcepts GmbH Impressions Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013 22 References: Example 8 (2/2)
  23. 23. © eventconcepts GmbH Raiffeien-Tours RT-Reisen GmbH / rtk Annual meeting, October 2013 Slogan “Berlin 2013” 1. Inform the association members about new joint ventures, benefits and corporations for their offices 2. Panel discussion with the CEO’s of the major tour operators 3. Presentation of new business partner with their portfolio 4. Professional workshops 5. Specialized internal trade fair Objectives  Animated screen wall  Hotel Award ceremony  Keynote speaker Thomas Stein  Exclusive preview of the new Stage Entertainment musical “Gefährten” with the original horse on stage  Visit of the musical “Hinterm Horizont” in Berlin  20ties party night at the “Adagio” Key Elements 1.800 Room nights Room Nights Annual meeting with 850 participantsOccasion 23 References: Example 9 (1/2)
  24. 24. © eventconcepts GmbH Impressions Fujitsu Technologies Solutions GmbH Employee event, November 2011 24 References: Example 9 (2/2)
  25. 25. © eventconcepts GmbH Selected references 25
  26. 26. Seite 26 © eventconcepts GmbH I 2013 eventconcepts GmbH Lindwurmstrasse 124 Rgb 80337 München fon +49 (0)89 54 76 79 - 0 fax +49 (0)89 54 76 79 - 29 mail box@eventconcepts.de web www.eventconcepts.de

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