API Hacking   (for hustlers)   @marcweil
ApplicationProgrammingInterface
WTF
API
API
API
http://api.twitter.com/1/statuses/public_timeline.jsonAP   http://search.twitter.com/search.json?q=twilioI    https://api....
Two API VerticalsContent            Service
Content
Content
Content
Mashup! +
+
+
Two API VerticalsContent            Service
Service
Service
Service
Why use platforms?
Focus on your value    proposition
And save the Benjamins!
Application           WebDatabase        Web server                                     Server           Framework        ...
Application           WebDatabase        Web server                                     Server           Framework        ...
BuildBackendFrontend           Frontend
Build         90        67.5                  BackendHours         45        22.5                  Frontend               ...
Build         90        67.5                  BackendHours         45        22.5                  Frontend               ...
Build         90        67.5                  BackendHours         45        22.5                  Frontend               ...
Build         90        67.5                  BackendHours         45        22.5                  Frontend               ...
MaintainBackendFrontend              Frontend
Maintain                  20                  15Hours per Month                  10                   5                   ...
Maintain                  20                  15Hours per Month                  10                   5                   ...
Maintain                  20                  15Hours per Month                  10                   5                   ...
Maintain                  20                  15Hours per Month                  10                   5                   ...
Caveats
(beyond the bandwagon)
So remember...
So remember...• APIs and platforms let you focus on your value proposition
So remember...• APIs and platforms let you focus on your value proposition• Many services you use everyday have APIs that ...
So remember...• APIs and platforms let you focus on your value proposition• Many services you use everyday have APIs that ...
g            p lu       ss    ele  amsh   Questions?
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
Intro to APIs for Hustlers
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Intro to APIs for Hustlers

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Presentation I gave at Hacking for Hustlers in NYC on Feb 16, 2012. This is a basic introduction to content and service APIs and how they can help prove your model and grow your business for less time and money than if you didn't use them.

Apologies for some of the lack of context. The presentation makes far more sense if you hear me narrating the slides.

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  • Intro to APIs for Hustlers

    1. 1. API Hacking (for hustlers) @marcweil
    2. 2. ApplicationProgrammingInterface
    3. 3. WTF
    4. 4. API
    5. 5. API
    6. 6. API
    7. 7. http://api.twitter.com/1/statuses/public_timeline.jsonAP http://search.twitter.com/search.json?q=twilioI https://api.twitter.com/1/direct_messages.json
    8. 8. Two API VerticalsContent Service
    9. 9. Content
    10. 10. Content
    11. 11. Content
    12. 12. Mashup! +
    13. 13. +
    14. 14. +
    15. 15. Two API VerticalsContent Service
    16. 16. Service
    17. 17. Service
    18. 18. Service
    19. 19. Why use platforms?
    20. 20. Focus on your value proposition
    21. 21. And save the Benjamins!
    22. 22. Application WebDatabase Web server Server Framework Design Development Backend Write Host Environment Code Config Geolocation Web App DB Server Server OS Integration Staging Deploy Environment Updates Redundancy Firewall Monitoring Security Patches Multi Backups Avail Zones Scaling
    23. 23. Application WebDatabase Web server Server Framework Design Development Backend Write Host Environment Code Config Web App DB Server Server OS Integration Staging Deploy Environment Updates Redundancy Firewall Monitoring Security Patches Multi Backups Avail Zones Scaling
    24. 24. BuildBackendFrontend Frontend
    25. 25. Build 90 67.5 BackendHours 45 22.5 Frontend Frontend 0 Without CloudMine With CloudMine
    26. 26. Build 90 67.5 BackendHours 45 22.5 Frontend Frontend 0 Without CloudMine With CloudMine
    27. 27. Build 90 67.5 BackendHours 45 22.5 Frontend Frontend 0 Without CloudMine With CloudMine
    28. 28. Build 90 67.5 BackendHours 45 22.5 Frontend Frontend 0 Without CloudMine With CloudMine
    29. 29. MaintainBackendFrontend Frontend
    30. 30. Maintain 20 15Hours per Month 10 5 Backend Frontend Frontend 0 Without CloudMine With CloudMine
    31. 31. Maintain 20 15Hours per Month 10 5 Backend Frontend Frontend 0 Without CloudMine With CloudMine
    32. 32. Maintain 20 15Hours per Month 10 5 Backend Frontend Frontend 0 Without CloudMine With CloudMine
    33. 33. Maintain 20 15Hours per Month 10 5 Backend Frontend Frontend 0 Without CloudMine With CloudMine
    34. 34. Caveats
    35. 35. (beyond the bandwagon)
    36. 36. So remember...
    37. 37. So remember...• APIs and platforms let you focus on your value proposition
    38. 38. So remember...• APIs and platforms let you focus on your value proposition• Many services you use everyday have APIs that can enhance your product
    39. 39. So remember...• APIs and platforms let you focus on your value proposition• Many services you use everyday have APIs that can enhance your product• Don’t rely on fanboyism to make business decisions; do your homework
    40. 40. g p lu ss ele amsh Questions?

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