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Introducing the Feed ServicesRobust Ad Extensions                       Google Confidential and Proprietary
Why change what works?                         Google Confidential and Proprietary
Tabular Data               Google Confidential and Proprietary
Five steps, four services1) Define: Create your table by setting column namesUse: FeedService2) Populate: Add rows of data...
1) Define2) Populate3) Map4) Associate5) Validate               Google Confidential and Proprietary
1) Define : FeedService                                Feed                         "Sitelinks Feed"                      ...
1) Define2) Populate3) Map4) Associate5) Validate               Google Confidential and Proprietary
2) Populate : FeedItemService           FeedItem                   FeedItem             feedId                     feedId ...
1) Define2) Populate3) Map4) Associate5) Validate               Google Confidential and Proprietary
3) Map : FeedMappingService                      FeedMapping                 PLACEHOLDER_SITELINKS       AttributeField   ...
1) Define2) Populate3) Map4) Associate5) Validate               Google Confidential and Proprietary
4) Associate : CampaignFeedService                   CampaignFeed                      feedId                    campaignI...
1) Define2) Populate3) Map4) Associate5) Validate               Google Confidential and Proprietary
5) Validate : FeedItemService                      FeedItemService.get()                            FeedItem[]    FeedItem...
Five steps, four services1) Define: Create your table by setting column namesUse: FeedService2) Populate: Add rows of data...
Reference  ●   Feed Services detailed guide: http://goo.gl/e4MF9  ●   Ad Extension property IDs: http://goo.gl/Nk4OYLimits...
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FeedService

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Transcript of "FeedService"

  1. 1. Introducing the Feed ServicesRobust Ad Extensions Google Confidential and Proprietary
  2. 2. Why change what works? Google Confidential and Proprietary
  3. 3. Tabular Data Google Confidential and Proprietary
  4. 4. Five steps, four services1) Define: Create your table by setting column namesUse: FeedService2) Populate: Add rows of data to your tableUse: FeedItemService3) Map: Couple your columns to Ad Extension attributesUse: FeedMappingService4) Associate: Link your feed to your campaignUse: CampaignFeedService5) Validate: Ensure your data matches the extension and campaignUse: FeedItemService Google Confidential and Proprietary
  5. 5. 1) Define2) Populate3) Map4) Associate5) Validate Google Confidential and Proprietary
  6. 6. 1) Define : FeedService Feed "Sitelinks Feed" id: 12345 FeedAttribute FeedAttribute type: STRING type: URL "Link Text" "Link URL" Google Confidential and Proprietary
  7. 7. 1) Define2) Populate3) Map4) Associate5) Validate Google Confidential and Proprietary
  8. 8. 2) Populate : FeedItemService FeedItem FeedItem feedId feedId ["Cheap Cars", ["Easy Financing", "http://.../cars"] "http://.../financing"] Mobile All Platforms Google Confidential and Proprietary
  9. 9. 1) Define2) Populate3) Map4) Associate5) Validate Google Confidential and Proprietary
  10. 10. 3) Map : FeedMappingService FeedMapping PLACEHOLDER_SITELINKS AttributeField AttributeField Mapping Mapping attributeId attributeId fieldId fieldId Google Confidential and Proprietary
  11. 11. 1) Define2) Populate3) Map4) Associate5) Validate Google Confidential and Proprietary
  12. 12. 4) Associate : CampaignFeedService CampaignFeed feedId campaignId Function lhsOperand rhsOperand operator (IN, EQUALS) Google Confidential and Proprietary
  13. 13. 1) Define2) Populate3) Map4) Associate5) Validate Google Confidential and Proprietary
  14. 14. 5) Validate : FeedItemService FeedItemService.get() FeedItem[] FeedItemValidationDetail[] FeedItemValidationDetail[] validationStatus: validationStatus: (ERROR, UNCHECKED, VALID) (ERROR, UNCHECKED, VALID) approvalStatus: approvalStatus: (APPROVED, DISAPPROVED, (APPROVED, DISAPPROVED, UNCHECKED) UNCHECKED) Google Confidential and Proprietary
  15. 15. Five steps, four services1) Define: Create your table by setting column namesUse: FeedService2) Populate: Add rows of data to your tableUse: FeedItemService3) Map: Couple your columns to Ad Extension attributesUse: FeedMappingService4) Associate: Link your feed to your campaignUse: CampaignFeedService5) Validate: Ensure your data matches the extension and campaignUse: FeedItemService Google Confidential and Proprietary
  16. 16. Reference ● Feed Services detailed guide: http://goo.gl/e4MF9 ● Ad Extension property IDs: http://goo.gl/Nk4OYLimits ● 100,000 active upgraded ad extensions per account ● 10,000 ad group references to upgraded ad extensions per account ● 10,000 campaign references to upgraded ad extensions per accountMigration ● Auto-migration later in the year ● One feed per ad extension type ● You can force-migrate yourself in AdWords Frontend Google Confidential and Proprietary
  17. 17. Q&A
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