Adwords API v201302                Product HighlightsFebruary 2013                        Google Confidential and Propriet...
Developing… for a constantly connected world                                               Google Confidential and Proprie...
Relevance depends on intent and contextPizzaHouse $3 Slices                             PizzaHouse for Lunch – Order onlin...
Challenge: Scale to reach Multi-Device Consumers                                                                          ...
Adwords API- Product Highlights    Encourage Innovation , Remove Barriers    ○ Cost    ○ Ease of Use    ○ Time to Market  ...
Removing Barriers                Google Confidential and Proprietary
Removing Barriers: Development Cost  Adwords API is FREE  ○ From Mar 1st 2013  ○ Basic v/s Standard Access Levels  ○ Count...
Removing Barriers : Ease of Use    Faster Testing and Automation    ○ Test Accounts, No Sandbox    ○ Adwords Scripts, Acce...
Removing Barriers : Time to Market  Faster Releases ○ Forward Compatibility Maps ○ Migration Guides for Upgrade versions ○...
New Features  v201302               Google Confidential and Proprietary
New Features: Smarter Ads and Extensions  Multi-device Marketing ○ Mobile Preferred Creatives ○ Feed Services for Extensio...
New Features: Powerful Bidding , Budgeting, Structure○ Mobile Bid Adjustments○ Bid Adjustment Suggestions            +10% ...
New Features: Advanced Reporting and Optimization  New Reports         ○ Placeholder Feed Item         ○ Audience Performa...
Reminder: Old Version Sunset Dates    v201206: Mar 25, 2013   v201209: July 1, 2013        Thank YouFebruary 2013         ...
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Adwords API v201302 Product Highlights

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Adwords API v201302 Product Highlights

  1. 1. Adwords API v201302 Product HighlightsFebruary 2013 Google Confidential and Proprietary Google Confidential and Proprietary
  2. 2. Developing… for a constantly connected world Google Confidential and Proprietary
  3. 3. Relevance depends on intent and contextPizzaHouse $3 Slices PizzaHouse for Lunch – Order online, ready in 15 minutes. m.pizzahouse.com www.pizzahouse.com/ Enjoy our $3 counter slices. Fast, free delivery or dine in. Call 4.8mi Or try a $10 carryout dinner. 118 people +1d or follow PizzaHouse Order Online Now 2 Large Pizzas for $15 Directions - $10 Dinner Specials Delivery Map Party Menu & Delivery Pizza Pizza On phone On laptop Downtown At home 7:30 pm 11:14 am Google Confidential and Proprietary
  4. 4. Challenge: Scale to reach Multi-Device Consumers 5:59 pm 12:59 pm 12:27 pm 2:59 pm 5:52 pm 11:14 am 2:56 pm 2:29 pm 12:59 pm 5:52 pm 4:59 pm 9:01 pm 3:49 pm 3:49 pm 2:20 pm 1:52 pm 1:30 pm 11:14 am 4:20 pm 9:01 pm 7:30 pm 9:23 pm 6:30 pm 1:19 pm 2:16 am7:21 pm 7:20 pm 2:37 pm 6:41 pm 4:42 pm 4:42 pm 3:45 pm 7:21 pm 5:20pm 3:23 pm 3:30 pm 6:41 pm 8:30 pm 6:31 pm 4:30 pm 7:42 pm 9:32 pm 12:13pm 1:27pm 2:19pm 11:47 pm 1:16 pm 12: 10:29 am 10:26 pm 7:30 pm 9:05 pm 8:25 am 3:32 pm Google Confidential and Proprietary
  5. 5. Adwords API- Product Highlights Encourage Innovation , Remove Barriers ○ Cost ○ Ease of Use ○ Time to Market New Features to Improve Relevance ○ Smarter Ads and Extensions ○ Powerful Bidding, Budgeting, Structure ○ Advanced Reports and Optimization Google Confidential and Proprietary
  6. 6. Removing Barriers Google Confidential and Proprietary
  7. 7. Removing Barriers: Development Cost Adwords API is FREE ○ From Mar 1st 2013 ○ Basic v/s Standard Access Levels ○ Counting Operations, Not API units Google Confidential and Proprietary
  8. 8. Removing Barriers : Ease of Use Faster Testing and Automation ○ Test Accounts, No Sandbox ○ Adwords Scripts, Accessible in the UI ○ Javascripts to Automate tasks, No IDE Google Confidential and Proprietary
  9. 9. Removing Barriers : Time to Market Faster Releases ○ Forward Compatibility Maps ○ Migration Guides for Upgrade versions ○ Documents, Libraries, Code Samples Google Confidential and Proprietary
  10. 10. New Features v201302 Google Confidential and Proprietary
  11. 11. New Features: Smarter Ads and Extensions Multi-device Marketing ○ Mobile Preferred Creatives ○ Feed Services for Extensions ○ App promotion template Google Confidential and Proprietary
  12. 12. New Features: Powerful Bidding , Budgeting, Structure○ Mobile Bid Adjustments○ Bid Adjustment Suggestions +10% On phone○ Bidding Strategies and transitions○ Control for Content Bid Dimensions +5% 7:30 pm Friday○ Shared Campaign Budgets○ MCC Mutate Services 1.15x bid Google Confidential and Proprietary
  13. 13. New Features: Advanced Reporting and Optimization New Reports ○ Placeholder Feed Item ○ Audience Performance ○ Display Topics Performance ○ Placement Performance More Context ○ Device Preference in Ad Performance reports ○ Device Type in Click Performance reports ○ Improved Keyword Suggestion and Traffic estimatesFebruary 2013 Google Confidential and Proprietary Google Confidential and Proprietary
  14. 14. Reminder: Old Version Sunset Dates v201206: Mar 25, 2013 v201209: July 1, 2013 Thank YouFebruary 2013 Google Confidential and Proprietary Google Confidential and Proprietary

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