Google Inc. - All Rights Reserved
API Update Rundown
What’s New, What’s Changed, What’s Gone in
V201402?
Mark Bowyer, Google, Inc.
Agenda
● New Features
● What’s Changed
● Out of Beta
● Deprecated
● Other Changes
Google Inc. - All Rights Reserved
● OAuth2.0 Only!
○ ClientLogin Is No More.
○ Do you have a clear MCC structure?
○ Do you...
Google Inc. - All Rights Reserved
● Shopping Campaigns
○ Management now fully supported in the API
■ Build ProductPartitio...
Google Inc. - All Rights Reserved
● Search Network with Display Select
○ Now fully supported in the API
○ Replacing hybrid...
Google Inc. - All Rights Reserved
● New AdExtensions
○ Review - Upload text and URLs of quotable reviews
○ Application - C...
Google Inc. - All Rights Reserved
● New Report types
○ Bid Goal Performance
○ Paid and Organic Query
○ Shopping Performanc...
Google Inc. - All Rights Reserved
● New Bidding Strategy
○ Target ROAS (Return On Ad Spend)
● The App Promotion Image Ad t...
Google Inc. - All Rights Reserved
● Network Targets
○ specify IP addresses and networks to exclude from serving
ads.
● AWQ...
Google Inc. - All Rights Reserved
● Affinity Interest IDs
○ Are now available via ConstantDataService
● Flexible conversio...
Google Inc. - All Rights Reserved
● Reporting column names are changing
○ Many-Per-Click
○ One-Per-Click
○ See Migration G...
Google Inc. - All Rights Reserved
● ReturnMoneyMicros now defaults to true
○ Update your code or set ReturnMoneyMicros to ...
Google Inc. - All Rights Reserved
● Call Metric Call Details Report and CallType field
○ See also in the Campaign Performa...
Google Inc. - All Rights Reserved
● Campaign TrackingSetting
● Mobile targeting (MobileAppCategory,
MobileApplication, Mob...
Google Inc. - All Rights Reserved
● ClickId removed from Click Performance Report
○ use GCLID instead
What’s Deprecated
● ...
Google Inc. - All Rights Reserved
● BudgetOptimizer bidding strategy
○ Use the TargetSpendBidding flexible strategy instea...
Google Inc. - All Rights Reserved
● SharedSet Services didn’t survive Beta
○ CampaignSharedSetService
○ SharedCriterionSer...
Google Inc. - All Rights Reserved
Other Changes Happening
Around Now
Google Inc. - All Rights Reserved
● The following now need to have unique names:
○ Feeds
○ Campaigns
○ AdGroups
Other Chan...
Google Inc. - All Rights Reserved
● Call Conversion changes
○ replacing Call Conversion Duration Threshold placeholder
○ w...
Google Inc. - All Rights Reserved
Resources
Migration Guide - https://developers.google.
com/adwords/api/docs/guides/migra...
Google Inc. - All Rights Reserved
Questions?
Google Inc. - All Rights Reserved
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API Updates for v201402

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API Updates for v201402

  1. 1. Google Inc. - All Rights Reserved
  2. 2. API Update Rundown What’s New, What’s Changed, What’s Gone in V201402? Mark Bowyer, Google, Inc.
  3. 3. Agenda ● New Features ● What’s Changed ● Out of Beta ● Deprecated ● Other Changes
  4. 4. Google Inc. - All Rights Reserved ● OAuth2.0 Only! ○ ClientLogin Is No More. ○ Do you have a clear MCC structure? ○ Do you need to build a key store? ○ We have the resources to help you What’s New in V201402?
  5. 5. Google Inc. - All Rights Reserved ● Shopping Campaigns ○ Management now fully supported in the API ■ Build ProductPartition trees ■ Configure ProductDimensions ■ Set ProductBiddingCategory ○ Reporting extended ■ Product Partition report ■ Shopping Performance report What’s New in V201402
  6. 6. Google Inc. - All Rights Reserved ● Search Network with Display Select ○ Now fully supported in the API ○ Replacing hybrid Search & Display Networks ○ Need to set advertisingChannelType in campaigns: SEARCH, DISPLAY or SHOPPING ○ And set displaySelect to true What’s New in V201402
  7. 7. Google Inc. - All Rights Reserved ● New AdExtensions ○ Review - Upload text and URLs of quotable reviews ○ Application - Click To Install on matching devices ○ Location - Alongside the old Extension, you can now use Feeds of Google+ Pages and Maps data directly What’s New in V201402
  8. 8. Google Inc. - All Rights Reserved ● New Report types ○ Bid Goal Performance ○ Paid and Organic Query ○ Shopping Performance ○ Product Partition ● New Report Fields ○ Search Funnel ○ Google Analytics ○ Call Metrics What’s New in V201402
  9. 9. Google Inc. - All Rights Reserved ● New Bidding Strategy ○ Target ROAS (Return On Ad Spend) ● The App Promotion Image Ad template ○ Available for mobile app developers ● New targeting options ○ The API now allows you to target by Places of Interest, Demographic Locations and Similar Audiences. What’s New in V201402
  10. 10. Google Inc. - All Rights Reserved ● Network Targets ○ specify IP addresses and networks to exclude from serving ads. ● AWQL across all Services ○ The AdWords Query Language is now fully supported by every Service ● Auto-tagging ○ Set with the autoTaggingEnabled field What’s New in V201402
  11. 11. Google Inc. - All Rights Reserved ● Affinity Interest IDs ○ Are now available via ConstantDataService ● Flexible conversion tracking ○ Change conversion type between one-per-click and many-per- click ● Conversion Tracker service ○ Set and manage a default conversion value What’s New In V201402
  12. 12. Google Inc. - All Rights Reserved ● Reporting column names are changing ○ Many-Per-Click ○ One-Per-Click ○ See Migration Guide for full list ● AdGroupCreativeId replaced with AdId ○ Make sure your local store is correct What’s Changed
  13. 13. Google Inc. - All Rights Reserved ● ReturnMoneyMicros now defaults to true ○ Update your code or set ReturnMoneyMicros to false ● GCLID field length can be up to 100 characters ○ the Click Performance report is only available for up to 90 days before the time of the request ● ConstantDataService.getUserInterestCriterion ○ Now requires a parameter What’s Changed
  14. 14. Google Inc. - All Rights Reserved ● Call Metric Call Details Report and CallType field ○ See also in the Campaign Performance Report: ■ NumOfflineImpressions - Manually dialable phone numbers shown ■ NumOfflineInteractions - Manually dialed phone calls ■ OfflineInteractionCost - Call Cost ■ OfflineInteractionRate - “Phone Through Rate” What’s Out of Beta ● topOfPageCpc field ● AdFormat fields in Performance Reports
  15. 15. Google Inc. - All Rights Reserved ● Campaign TrackingSetting ● Mobile targeting (MobileAppCategory, MobileApplication, MobileDevice) ● Feeds scheduling ● Postal code targeting ● DSA Domain Extension is now available as DynamicSearchAdsSetting What’s Out of Beta
  16. 16. Google Inc. - All Rights Reserved ● ClickId removed from Click Performance Report ○ use GCLID instead What’s Deprecated ● The EnhancedCpc setting can no longer be enabled for Manual CPC bidding strategy
  17. 17. Google Inc. - All Rights Reserved ● BudgetOptimizer bidding strategy ○ Use the TargetSpendBidding flexible strategy instead ● Search & Display Network Hybrid Campaigns ○ Use Search Network with Display Select instead if you want to target both networks from one campaign What’s Deprecated
  18. 18. Google Inc. - All Rights Reserved ● SharedSet Services didn’t survive Beta ○ CampaignSharedSetService ○ SharedCriterionService ○ SharedSetService ● Call Conversion Duration Threshold placeholder Use the ConversionTrackerService to create an AdCallMetricsConversion What’s Deprecated
  19. 19. Google Inc. - All Rights Reserved Other Changes Happening Around Now
  20. 20. Google Inc. - All Rights Reserved ● The following now need to have unique names: ○ Feeds ○ Campaigns ○ AdGroups Other Changes
  21. 21. Google Inc. - All Rights Reserved ● Call Conversion changes ○ replacing Call Conversion Duration Threshold placeholder ○ with a more configurable ConversionTracker Type ○ managed via the ConversionTrackerService or the UI ○ Conversion Categories: ■ PAGE_VIEW ■ PURCHASE ■ SIGNUP ■ LEAD ■ REMARKETING ■ DOWNLOAD Other Changes
  22. 22. Google Inc. - All Rights Reserved Resources Migration Guide - https://developers.google. com/adwords/api/docs/guides/migration/v201402 Release Notes - https://developers.google.com/adwords/api/docs/reference/ Blog Post - http://googleadsdeveloper.blogspot.com/2014/03/announcing-v201402-of- adwords-api.html
  23. 23. Google Inc. - All Rights Reserved Questions?
  24. 24. Google Inc. - All Rights Reserved

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