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API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
API Updates for v201402
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API Updates for v201402

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  • 1. Google Inc. - All Rights Reserved
  • 2. API Update Rundown What’s New, What’s Changed, What’s Gone in V201402? Mark Bowyer, Google, Inc.
  • 3. Agenda ● New Features ● What’s Changed ● Out of Beta ● Deprecated ● Other Changes
  • 4. Google Inc. - All Rights Reserved ● OAuth2.0 Only! ○ ClientLogin Is No More. ○ Do you have a clear MCC structure? ○ Do you need to build a key store? ○ We have the resources to help you What’s New in V201402?
  • 5. Google Inc. - All Rights Reserved ● Shopping Campaigns ○ Management now fully supported in the API ■ Build ProductPartition trees ■ Configure ProductDimensions ■ Set ProductBiddingCategory ○ Reporting extended ■ Product Partition report ■ Shopping Performance report What’s New in V201402
  • 6. Google Inc. - All Rights Reserved ● Search Network with Display Select ○ Now fully supported in the API ○ Replacing hybrid Search & Display Networks ○ Need to set advertisingChannelType in campaigns: SEARCH, DISPLAY or SHOPPING ○ And set displaySelect to true What’s New in V201402
  • 7. Google Inc. - All Rights Reserved ● New AdExtensions ○ Review - Upload text and URLs of quotable reviews ○ Application - Click To Install on matching devices ○ Location - Alongside the old Extension, you can now use Feeds of Google+ Pages and Maps data directly What’s New in V201402
  • 8. Google Inc. - All Rights Reserved ● New Report types ○ Bid Goal Performance ○ Paid and Organic Query ○ Shopping Performance ○ Product Partition ● New Report Fields ○ Search Funnel ○ Google Analytics ○ Call Metrics What’s New in V201402
  • 9. Google Inc. - All Rights Reserved ● New Bidding Strategy ○ Target ROAS (Return On Ad Spend) ● The App Promotion Image Ad template ○ Available for mobile app developers ● New targeting options ○ The API now allows you to target by Places of Interest, Demographic Locations and Similar Audiences. What’s New in V201402
  • 10. Google Inc. - All Rights Reserved ● Network Targets ○ specify IP addresses and networks to exclude from serving ads. ● AWQL across all Services ○ The AdWords Query Language is now fully supported by every Service ● Auto-tagging ○ Set with the autoTaggingEnabled field What’s New in V201402
  • 11. Google Inc. - All Rights Reserved ● Affinity Interest IDs ○ Are now available via ConstantDataService ● Flexible conversion tracking ○ Change conversion type between one-per-click and many-per- click ● Conversion Tracker service ○ Set and manage a default conversion value What’s New In V201402
  • 12. Google Inc. - All Rights Reserved ● Reporting column names are changing ○ Many-Per-Click ○ One-Per-Click ○ See Migration Guide for full list ● AdGroupCreativeId replaced with AdId ○ Make sure your local store is correct What’s Changed
  • 13. Google Inc. - All Rights Reserved ● ReturnMoneyMicros now defaults to true ○ Update your code or set ReturnMoneyMicros to false ● GCLID field length can be up to 100 characters ○ the Click Performance report is only available for up to 90 days before the time of the request ● ConstantDataService.getUserInterestCriterion ○ Now requires a parameter What’s Changed
  • 14. Google Inc. - All Rights Reserved ● Call Metric Call Details Report and CallType field ○ See also in the Campaign Performance Report: ■ NumOfflineImpressions - Manually dialable phone numbers shown ■ NumOfflineInteractions - Manually dialed phone calls ■ OfflineInteractionCost - Call Cost ■ OfflineInteractionRate - “Phone Through Rate” What’s Out of Beta ● topOfPageCpc field ● AdFormat fields in Performance Reports
  • 15. Google Inc. - All Rights Reserved ● Campaign TrackingSetting ● Mobile targeting (MobileAppCategory, MobileApplication, MobileDevice) ● Feeds scheduling ● Postal code targeting ● DSA Domain Extension is now available as DynamicSearchAdsSetting What’s Out of Beta
  • 16. Google Inc. - All Rights Reserved ● ClickId removed from Click Performance Report ○ use GCLID instead What’s Deprecated ● The EnhancedCpc setting can no longer be enabled for Manual CPC bidding strategy
  • 17. Google Inc. - All Rights Reserved ● BudgetOptimizer bidding strategy ○ Use the TargetSpendBidding flexible strategy instead ● Search & Display Network Hybrid Campaigns ○ Use Search Network with Display Select instead if you want to target both networks from one campaign What’s Deprecated
  • 18. Google Inc. - All Rights Reserved ● SharedSet Services didn’t survive Beta ○ CampaignSharedSetService ○ SharedCriterionService ○ SharedSetService ● Call Conversion Duration Threshold placeholder Use the ConversionTrackerService to create an AdCallMetricsConversion What’s Deprecated
  • 19. Google Inc. - All Rights Reserved Other Changes Happening Around Now
  • 20. Google Inc. - All Rights Reserved ● The following now need to have unique names: ○ Feeds ○ Campaigns ○ AdGroups Other Changes
  • 21. Google Inc. - All Rights Reserved ● Call Conversion changes ○ replacing Call Conversion Duration Threshold placeholder ○ with a more configurable ConversionTracker Type ○ managed via the ConversionTrackerService or the UI ○ Conversion Categories: ■ PAGE_VIEW ■ PURCHASE ■ SIGNUP ■ LEAD ■ REMARKETING ■ DOWNLOAD Other Changes
  • 22. Google Inc. - All Rights Reserved Resources Migration Guide - https://developers.google. com/adwords/api/docs/guides/migration/v201402 Release Notes - https://developers.google.com/adwords/api/docs/reference/ Blog Post - http://googleadsdeveloper.blogspot.com/2014/03/announcing-v201402-of- adwords-api.html
  • 23. Google Inc. - All Rights Reserved Questions?
  • 24. Google Inc. - All Rights Reserved

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