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Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)
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Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)

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From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR …

From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.

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  • 1. From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Marcus Tober 06/11/2013 12/24/2013 ® Searchmetrics Inc. 2013 Page 1 │
  • 2. Founder of Searchmetrics I‘m in love with SEO and search since 2001 Study of computer science in Berlin, so I’m the techie
  • 3. Made with Love in Berlin 120 passionate People Innovator in SEO Software since 2007 Follow us twitter.com/searchmetrics facebook.com/Searchmetrics
  • 4. Schema
  • 5. Searchmetrics Data
  • 6. Searchmetrics Data – Schema.org US Keywords 60,701 Domains 415,729 12/24/2013 ® Searchmetrics Inc. 2013 Page 7 │
  • 7. Schema.org – Distribution of Integrations 12/24/2013 ® Searchmetrics Inc. 2013 Page 8 │
  • 8. Schema.org – Distribution of Integrations 12/24/2013 ® Searchmetrics Inc. 2013 Page 9 │
  • 9. 12/24/2013 ® Searchmetrics Inc. 2013 Page 10 │
  • 10. SEO Visibility - Comparison Average SEO Visibility of Domains… 12/24/2013 ® Searchmetrics Inc. 2013 Page 12 │
  • 11. Schema - most popular Types 12/24/2013 ® Searchmetrics Inc. 2013 Page 13 │
  • 12. Keyword Categories – Integration Share Distribution of KW Categories – With Schema-Like 12/24/2013 ® Searchmetrics Inc. 2013 Page 14 │
  • 13. Keyword Categories – Integration Share Distribution of KW Categories – WITH Schema 12/24/2013 ® Searchmetrics Inc. 2013 Page 15 │
  • 14. Distribution of Schema-Types In URL/Domain 12/24/2013 ® Searchmetrics Inc. 2013 Page 16 │
  • 15. Distribution of Schema-Types In SERPS 12/24/2013 ® Searchmetrics Inc. 2013 Page 17 │
  • 16. Ratings and Reviews - only positive? 12/24/2013 ® Searchmetrics Inc. 2013 Page 18 │
  • 17. Schema – Average Ranking with Schema without Schema #22 12/24/2013 ® Searchmetrics Inc. 2013 Page 19 │ #25
  • 18. Schema - Conclusion 0,27% of Domains 47% of Keywords #3 12/24/2013 ® Searchmetrics Inc. 2013 Page 20 │
  • 19. Searchmetrics – leading vendor of search an social analytics software with international focus 12/24/2013 ® Searchmetrics Inc. 2013 Page 21 │

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