Two Car Brewing Company When was the last time you enjoyed a locally brewed craft beer? The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US. The Facts: Florida ranks #41 nationwide in the number of breweries per capita.
Two Car Brewing Company WE MAKE GREAT BEER! The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants. Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.
Two Car Brewing Company The Industry Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009. Dogfish Head only produces 0.0002% of the world’s beer. The beer industry is HUGE!
Two Car Brewing Company Target Market Two Car will initially target local craft beer drinkers Craft beer currently accounts for approximately 5% of the beer sold in the US. Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.
Two Car Brewing Company Top 3 Competitors Tampa Bay Brewing Company Dunedin Brewery Cigar City Brewing Company