Make a Switch - the Switch framework in Action
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Make a Switch - the Switch framework in Action

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This is the Switch Framework destilled to a workhop format. ...

This is the Switch Framework destilled to a workhop format.

Get the book here: http://heathbrothers.com/books/switch/

And the framework summarized here: http://heathbrothers.com/download/switch-framework.pdf (requires log in)

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  • Each has an emotional Elephant side and a rational Rider side.And you’ve also got to clear the wayfor them to succeed.
  • Investigate what’s working and clone it. [Jerry Sternin in Vietnam, solutions-focused therapy]
  • Don’t think big picture, think in terms of specific behaviors. [Rotate positions in Bungsu, 1% milk, four rules at the Brazilian railroad]
  • Change is easier when you know where you’re going and why it’s worth it. [“You’ll be third graders soon,” “No dry holes” at BP]
  • http://www.sethchernoff.com/wp-content/uploads/2010/01/true_happiness_elephant1.jpg
  • Knowing something isn’t enough to cause change. Make people feel something. [Piling gloves on the table, the chemotherapy video game, Robyn Waters’s demos at Target]
  • Break down the change until it no longer spooks the Elephant. [The 5-Minute Room Rescue, procurement reform]
  • Cultivate a sense of identity and instill the growth mindset. [Brasilata’s “inventors,” junior-high math kids’ turnaround]
  • When the situation changes, the behavior changes. So change the situation. [Throwing out the phone system at Rackspace, 1-Click ordering, simplifying the online time sheet]
  • When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways to encourage habits. [Setting “action triggers,” eating two bowls of soup while dieting, using checklists]
  • Behavior is contagious. Help it spread. [“Fataki” in Tanzania, “free spaces” in hospitals, seeding the tip jar]
  • Please contact me if you need help with setting this up. I’ll send you all an email ^^ with the presentation and the links to the movies.

Make a Switch - the Switch framework in Action Make a Switch - the Switch framework in Action Presentation Transcript

  • How to make a SWITCH Change management made simple
  • …, really… read the book!
  • Change in behavior For things to change, somebody somewhere has to start acting differently.
  • Elephant and Rider
  • Direct the rider
  • FOLLOW THE BRIGHT SPOTS
  • SCRIPT THE CRITICAL MOVES
  • POINT TO THE DESTINATION
  • Motivate the Elephant
  • FIND THE FEELIN
  • SHRINK THE CHANGE
  • GRO W YOUR PEOP LE
  • SHAPE THE PATH
  • TWEAK THE ENVIRONMENT
  • BUILD HABITS
  • RALLY THE HERD
  • Make a switch • Direct the rider • Motivate the elephant • Shape the path
  • Thank you Marcus Hammarberg @marcusoftnet marcusoftnet@gmail.com
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  • http://www.andforpoorer.com/wp- content/uploads/2011/06/ohwhatafeeling.png http://1.bp.blogspot.com/- OOm0gDz16cE/UC7XuXCJjVI/AAAAAAAAHFI/znSjk0t0sbo/s32 0/russian-dolls.jpg http://images.sodahead.com/polls/003373679/1359688137_ growing_up_too_fast_xlarge.jpeg http://www.desktopocean.com/file/374/1600x1200/crop/jun gle-path.jpg http://www.slu.se/Global/externwebben/ltj-fak- bild/Thomas%20bilder/2009-06-11_hackar.jpg http://www.hindishows.com/images/good-habits-and- manners.jpg http://www.nwf.org/~/media/Content/National%20Wildlife% 20Magazine%20Layouts/2005/wildebeest4.ashx?w=540&h=3 52&as=1