Make a Switch - the Switch framework in Action

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This is the Switch Framework destilled to a workhop format.

Get the book here: http://heathbrothers.com/books/switch/

And the framework summarized here: http://heathbrothers.com/download/switch-framework.pdf (requires log in)

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  • Each has an emotional Elephant side and a rational Rider side.And you’ve also got to clear the wayfor them to succeed.
  • Investigate what’s working and clone it. [Jerry Sternin in Vietnam, solutions-focused therapy]
  • Don’t think big picture, think in terms of specific behaviors. [Rotate positions in Bungsu, 1% milk, four rules at the Brazilian railroad]
  • Change is easier when you know where you’re going and why it’s worth it. [“You’ll be third graders soon,” “No dry holes” at BP]
  • http://www.sethchernoff.com/wp-content/uploads/2010/01/true_happiness_elephant1.jpg
  • Knowing something isn’t enough to cause change. Make people feel something. [Piling gloves on the table, the chemotherapy video game, Robyn Waters’s demos at Target]
  • Break down the change until it no longer spooks the Elephant. [The 5-Minute Room Rescue, procurement reform]
  • Cultivate a sense of identity and instill the growth mindset. [Brasilata’s “inventors,” junior-high math kids’ turnaround]
  • When the situation changes, the behavior changes. So change the situation. [Throwing out the phone system at Rackspace, 1-Click ordering, simplifying the online time sheet]
  • When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways to encourage habits. [Setting “action triggers,” eating two bowls of soup while dieting, using checklists]
  • Behavior is contagious. Help it spread. [“Fataki” in Tanzania, “free spaces” in hospitals, seeding the tip jar]
  • Please contact me if you need help with setting this up. I’ll send you all an email ^^ with the presentation and the links to the movies.
  • Make a Switch - the Switch framework in Action

    1. 1. How to make a SWITCH Change management made simple
    2. 2. …, really… read the book!
    3. 3. Change in behavior For things to change, somebody somewhere has to start acting differently.
    4. 4. Elephant and Rider
    5. 5. Direct the rider
    6. 6. FOLLOW THE BRIGHT SPOTS
    7. 7. SCRIPT THE CRITICAL MOVES
    8. 8. POINT TO THE DESTINATION
    9. 9. Motivate the Elephant
    10. 10. FIND THE FEELIN
    11. 11. SHRINK THE CHANGE
    12. 12. GRO W YOUR PEOP LE
    13. 13. SHAPE THE PATH
    14. 14. TWEAK THE ENVIRONMENT
    15. 15. BUILD HABITS
    16. 16. RALLY THE HERD
    17. 17. Make a switch • Direct the rider • Motivate the elephant • Shape the path
    18. 18. Thank you Marcus Hammarberg @marcusoftnet marcusoftnet@gmail.com
    19. 19. http://www.yourpowercentre.com.au/wp- content/uploads/2013/10/switch.jpg http://www.7diphone.com/2013/05/elephant-rider- animal-iphone-wallpapers-iphone-5s4s3g- wallpapers.html http://www.mastersinit.org/geeks-vs-nerds/geek.jpg http://strangeline.net/wp- content/uploads/2013/06/Starry-Night-by-Lee- Eunyeol-4.jpg http://www.gtfof.skelleftea.org/img/Dansteknik/Foo tPositions.png http://www.armchairgeneral.com/wordpress/wp- content/image/2012/special%20items/Carlo%20Jun %2012/patton-01.jpg
    20. 20. http://www.andforpoorer.com/wp- content/uploads/2011/06/ohwhatafeeling.png http://1.bp.blogspot.com/- OOm0gDz16cE/UC7XuXCJjVI/AAAAAAAAHFI/znSjk0t0sbo/s32 0/russian-dolls.jpg http://images.sodahead.com/polls/003373679/1359688137_ growing_up_too_fast_xlarge.jpeg http://www.desktopocean.com/file/374/1600x1200/crop/jun gle-path.jpg http://www.slu.se/Global/externwebben/ltj-fak- bild/Thomas%20bilder/2009-06-11_hackar.jpg http://www.hindishows.com/images/good-habits-and- manners.jpg http://www.nwf.org/~/media/Content/National%20Wildlife% 20Magazine%20Layouts/2005/wildebeest4.ashx?w=540&h=3 52&as=1

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