Social 101 - Twitter

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A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet

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Social 101 - Twitter

  1. 1. Twitter!Social 101 ClassMarcus NelsonDirector of Social Media
  2. 2. O hai. @marcusnelson Director of Social Media @marcusnelson #twitterclass
  3. 3. Today’s Agenda   Why do people share?   Twitter is big   The basics   Establish contacts   Build your following   Best use cases   Tips from Twitter   Q&A @marcusnelson #twitterclass
  4. 4. Why do people share @marcusnelson #twitterclass
  5. 5. Motivations for sharingsource:http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org @marcusnelson #twitterclass
  6. 6. @marcusnelson #twitterclass
  7. 7. Twitter is big@marcusnelson #twitterclass
  8. 8. @marcusnelson #twitterclass
  9. 9. @marcusnelson #twitterclass
  10. 10. source: http://live.psu.edu/story/41446 @marcusnelson #twitterclass
  11. 11. source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter @marcusnelson #twitterclass
  12. 12. source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter @marcusnelson #twitterclass
  13. 13. @marcusnelson #twitterclass
  14. 14. The basics@marcusnelson #twitterclass
  15. 15. Twitter glossary Tweet = a message of 140 characters or less Retweet = the reposting of a tweet, passing it along @username = how you address or reference someone #hashtag = used to track topics or conversations /via or /by = source or author of content referenced OH = overheard #ff = follow friday @marcusnelson #twitterclass
  16. 16. Crafting the tweet — sending a message @username [body of message] #hashtag Pro tip: your message will only show up in the recipient’s stream, and those that follow both you and your recipient. To make a message seen by all, start message with a word or a ‘.’ @marcusnelson #twitterclass
  17. 17. sending a message @marcusnelson #twitterclass
  18. 18. Crafting the tweet — sending a direct message D username [body of message] Pro tip: You cannot direct (private) message someone who is not following you. Remember also, “@” not required. @marcusnelson #twitterclass
  19. 19. sending a direct message D audiencemember It’s a private message silly. You can’t see this yet. @marcusnelson #twitterclass
  20. 20. Crafting the tweet — content post [title of article] http://link.com /via @source #hashtag Pro tip: leave around 20 characters for others to leave a comment in retweet @marcusnelson #twitterclass
  21. 21. content post @marcusnelson #twitterclass
  22. 22. Crafting the tweet — retweeted post RT @username: [title of article] http://link.com /via @source #hashtag « [insert comment] Pro tip: you can insert a comment before or after the RT. It does encourage others to join in if you make it sound interesting (i.e. Funniest post ever!) @marcusnelson #twitterclass
  23. 23. retweeted post @marcusnelson #twitterclass
  24. 24. Build your following @marcusnelson #twitterclass
  25. 25. Finding people like you   Follow interesting people   Use Twitter’s suggested users   Follow popular/relevant #hashtags   Who do your friends follow?   Linkedin lists twitter handles @marcusnelson #twitterclass
  26. 26. Best use cases@marcusnelson #twitterclass
  27. 27. Develop and promote your brand @marcusnelson #twitterclass
  28. 28. Customer Support @marcusnelson #twitterclass
  29. 29. Provoke thought / humor @marcusnelson #twitterclass
  30. 30. Be known as a thought leader @marcusnelson #twitterclass
  31. 31. Help with access to information @marcusnelson #twitterclass
  32. 32. Engage followers with a question @marcusnelson #twitterclass
  33. 33. Tips from twitter @marcusnelson #twitterclass
  34. 34. Tips from twitter @marcusnelson #twitterclass
  35. 35. Tips from twitter @marcusnelson #twitterclass
  36. 36. Tips from twitter @marcusnelson #twitterclass
  37. 37. Tips from twitter @marcusnelson #twitterclass
  38. 38. Tips from twitter @marcusnelson #twitterclass
  39. 39. Tips from twitter @marcusnelson #twitterclass
  40. 40. Tips from twitter @marcusnelson #twitterclass
  41. 41. Tips from twitter @marcusnelson #twitterclass
  42. 42. Tips from twitter @marcusnelson #twitterclass
  43. 43. Tips from twitter @marcusnelson #twitterclass
  44. 44. Tips from twitter @marcusnelson #twitterclass
  45. 45. Q&A@marcusnelson #twitterclass
  46. 46. @marcusnelson #thankyou @marcusnelson #twitterclass

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