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Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
Social 101 Facebook
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Social 101 Facebook

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Wanna learn more about Facebook for your business? …

Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.

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  • 1. Facebook!Social 101 ClassMarcus NelsonDirector of Social Media
  • 2. O hai. @marcusnelson Director of Social Media @marcusnelson #fbclass
  • 3. Today’s Agenda   Why do people share?   Facebook is big   The basics   Fan pages   Fans equal value   Edge Rank   Social plugins   Q&A @marcusnelson #fbclass
  • 4. Why do people share @marcusnelson #fbclass
  • 5. Motivations for sharingsource:http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org @marcusnelson #fbclass
  • 6. @marcusnelson #fbclass
  • 7. In other words… @marcusnelson #fbclass
  • 8. Facebook is big @marcusnelson #fbclass
  • 9. @marcusnelson #fbclass
  • 10. @marcusnelson #fbclass
  • 11. @marcusnelson #fbclass
  • 12. @marcusnelson #fbclass
  • 13. Facebook is consuming people’s time @marcusnelson #fbclass
  • 14. Facebook is the largest login provider @marcusnelson #fbclass
  • 15. The basics@marcusnelson #fbclass
  • 16. Facebook glossary Profile = Your page, contains info, photos, videos, and list of your friends, or whatever else you choose to include. Post = Message of 420 characters or less. Wall = Where you & friends post to your profile. ‘like’= Button used to indicate appreciation, affiliation, or acknowledgement without having to add comment. News Feed = Continuous stream of updates. Fan Gate = Page requiring a ‘like’ in order to gain further value, content, of information. @marcusnelson #fbclass
  • 17. What does ‘like’ actually do Replaces the old “Become a Fan” Replaces “Share” by auto-posting to your wall @marcusnelson #fbclass
  • 18. Fan Pages@marcusnelson #fbclass
  • 19. @marcusnelson #fbclass
  • 20. @marcusnelson #fbclass
  • 21. @marcusnelson #fbclass
  • 22. Harsh truth… @marcusnelson #fbclass
  • 23. So what’s the value? @marcusnelson #fbclass
  • 24. Source: http://pagelever.com @marcusnelson #fbclass
  • 25. Fans equal value @marcusnelson #fbclass
  • 26. Start by making them fans @marcusnelson #fbclass
  • 27. This is why we need the ‘like’ Getting posts into the newsfeed is critical to building impressions @marcusnelson #fbclass
  • 28. Source: http://pagelever.com @marcusnelson #fbclass
  • 29. @marcusnelson #fbclass
  • 30. Edge Rank@marcusnelson #fbclass
  • 31. @marcusnelson #fbclass
  • 32. Edge Rank is Facebook’s algorithm Ranks on relevancy Shows 3-5 most interesting posts (FB randomizes it slightly so it doesn’t seem so stalkerish) Most fans NEVER see your status updates @marcusnelson #fbclass
  • 33. How does Edge Rank work? Time decay – as time passes, stories lose points Affinity score – comments & likes add points my comments are worth more than my friends comments are worth more than non-friend comments The native “Edge” score – eg, photos have a default score that’s different than text @marcusnelson #fbclass
  • 34. Can’t SPAM it as hard as you may try EdgeRank is between an object and a user – unlike SEO, EdgeRank score is different for each user No such thing as generic “Edge Rank score” – the architecture of the algorithm makes it impossible Real-time score – competes with everything in newsfeed… as long as a status update is in the top 3-7 posts, you’ll probably be shown until time decay reduces points OR other posts push you out Note: Mobile uses “Most Recent” which makes up 30% of users @marcusnelson #fbclass
  • 35. You CAN optimize your content Posting time – Saturday mornings are best Content – Does it connect with people. Format (text/photo/video/link) – Video/photo works best Localization – Target “become-a-fan” ad campaigns at friends of your fans @marcusnelson #fbclass
  • 36. Optimal days to post @marcusnelson #fbclass
  • 37. Readability — speak in simple language @marcusnelson #fbclass
  • 38. Linguistic content — sex sells! @marcusnelson #fbclass
  • 39. Most sharable words @marcusnelson #fbclass
  • 40. Least sharable words @marcusnelson #fbclass
  • 41. Video performs better on Facebook @marcusnelson #fbclass
  • 42. @marcusnelson #fbclass
  • 43. @marcusnelson #fbclass
  • 44. Social Plugins@marcusnelson #fbclass
  • 45. Like button @marcusnelson #fbclass
  • 46. Send button @marcusnelson #fbclass
  • 47. Comments @marcusnelson #fbclass
  • 48. Activity feed @marcusnelson #fbclass
  • 49. Recommendations @marcusnelson #fbclass
  • 50. Like box @marcusnelson #fbclass
  • 51. Login button @marcusnelson #fbclass
  • 52. Registration @marcusnelson #fbclass
  • 53. Live stream @marcusnelson #fbclass
  • 54. Q&A@marcusnelson #fbclass
  • 55. Kraig’s points for discussion   FB platform   FB connect, what’s "login w/ FB", why do people use it   What are social plugins....   How are companies (that are not publishers like zynga) managing a brand and presence on FB?   what are best practices? @marcusnelson #fbclass
  • 56. Thank you@marcusnelson #fbclass
  • 57. Sources   University of Pennsylvania http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/ index.html?inline=nyt-org   Jeff Widman of http://pagelever.com   12 Awesome Facebook Stats, Charts & Graphs http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs   Science of Facebook Marketing by Dan Zarrella http://www.slideshare.net/HubSpot/science-of-facebook-marketing-by-dan-zarrella @marcusnelson #fbclass

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