Your SlideShare is downloading. ×
Facebook for Marketing - Bigger Opportunities Ahead
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook for Marketing - Bigger Opportunities Ahead

1,781
views

Published on

Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social …

Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social features, business-class apps will never look the same again. Join us as we discuss the vision and tactics behind Facebook marketing, as well as where the platform is going to take us. We'll also offer practical tips for marketers and Q&A time to ask the experts how you can leverage the platform to extend the reach of brand, connect to customers, and grow communities.

Published in: Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,781
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
47
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook is big million users
  • 2. Lots of people of US adult Internet users are on Facebook
  • 3. Average user spends 11 hours per month on FB 1350 1350Average minutes per month 8450 5040 2010 700 facebook eating watch tv other work sleep
  • 4. Huge amount of time spent billion minutes spent on Facebook per month Last year that number was 150 billion minutes
  • 5. How many pages areyou personally a ‘fan’ of? Average: 5-20
  • 6. How many times have you revisited those pages? Average: 0-2
  • 7. Harsh truth Never return to your page Source: http://pagelever.com
  • 8. I know what you’re thinking to yourself…
  • 9. So what’s the value? Access to their newsfeed Remember, they don’t come back to your page.
  • 10. You have to get into their newsfeed of comments & likes come from newsfeeds Source: http://pagelever.com
  • 11. Start by making them fansThis is a “Fan Gate” »
  • 12. Tell them what you want them to doReplaces the old “Become a Fan”Replaces “Share” by auto-posting to your wall
  • 13. This is why we need the ‘like’Getting posts into thenewsfeed is critical tobuilding impressions
  • 14. Average impressions per postSource: http://pagelever.com
  • 15. Why do you think this number is so low?
  • 16. Edge Rank is Facebook’s algorithm• Ranks on relevancy• Shows 3-5 most interesting posts (FB randomizes it slightly so it doesn’t seem so stalkerish)• The majority of fans NEVER see your status updates
  • 17. How does Edge Rank work?•  Affinity score -  the affinity between the user and the creator of the item -  number of times the users profile was checked•  Weight -  comments & likes add points -  my comments are worth more than those of my friends -  comments are worth more than non-friend comments•  Time Decay -  as time passes, stories lose points
  • 18. Curious little note here:The native “Edge” score treats photos &video better by default than it does with text-only posts
  • 19. You can’t SPAM it as hard as you may try•  EdgeRank is between an object and a user unlike SEO, an EdgeRank score is different for each user•  No such thing as generic “Edge Rank score” the architecture of the algorithm makes it impossible•  Real-time score competes with everything in the newsfeed… as long as a status update is in the top 3-7 posts, you’ll probably be shown until time decay reduces points OR other posts push you out
  • 20. You CAN optimize your contentThe native “Edge” score treats photos &video better by default than it does with text-only posts
  • 21. Ever think about posting on Saturday mornings?•  Best time to post
  • 22. Write at a 9th grade level•  Content
  • 23. Video & photos work best•  Format (text/photo/video/link)
  • 24. Target friends of friends with campaigns•  Localization / relevancy
  • 25. And target content to your users & friends of users1.  Customer service2.  Friends of fans interested in biz/tech/news3.  Fans of Salesforce pages
  • 26. Marcus NelsonDirector of Social Media@marcusnelsonRich LiuGlobal Marketing Solutions