How to build a startup
Marcus Kuhn – Co-Founder & CEO
marcus@connex.io; +41 (0)76 378 51 33
Our story
March 2009
Lets make
address books
hassle free!
July 2009
December 2009
Aggregate
March 2010
Import & Export
September 2010
December 2010
March 2011
March 2011
Connectors...
September 2011
Funding
Team
So...
Do

Talk

Show

Experiment
Don’t

Hide

OverEngineer
How did we do it?
Lean as in Efficient
22
Engine of Growth
Collecting data from Day 1
«Rapid» Prototyping
Standing on the
shoulders of giants
Bootstrapping
Flickr : osmium
18 months
CHF 70’000
No salaries / No luxuries
Don’t spend money
(on unnecessary things)
Don’t pay (only) with money
Costs are not really a
factor in building a
prototype anymore.
Server

Software

Engineering

Design

Pay per use

Free

Pay per use

Pay per use

Resources (as a Service)
Some of the smartest people
working for you (for free)
Virtual Team
Almost in one room
Services we use
So...
Do

Lean

Reuse

Save
Don’t

Hide

OverEngineer
Questions?

41
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How to build a startup

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A short intro on how we built our startup and what lessons we took away from it

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  • Make people want to work for your company.Pay with things other than money (see our Ads).Interns (Belgium, US, Austria).Go international (Turkmenistan, Switzerland, Germany, India, Great Britain, Netherland).Treat your people well. Build raport, build culture
  • How to build a startup

    1. 1. How to build a startup Marcus Kuhn – Co-Founder & CEO marcus@connex.io; +41 (0)76 378 51 33
    2. 2. Our story
    3. 3. March 2009
    4. 4. Lets make address books hassle free!
    5. 5. July 2009
    6. 6. December 2009
    7. 7. Aggregate
    8. 8. March 2010
    9. 9. Import & Export
    10. 10. September 2010
    11. 11. December 2010
    12. 12. March 2011
    13. 13. March 2011
    14. 14. Connectors...
    15. 15. September 2011
    16. 16. Funding
    17. 17. Team
    18. 18. So...
    19. 19. Do Talk Show Experiment
    20. 20. Don’t Hide OverEngineer
    21. 21. How did we do it?
    22. 22. Lean as in Efficient 22
    23. 23. Engine of Growth
    24. 24. Collecting data from Day 1
    25. 25. «Rapid» Prototyping
    26. 26. Standing on the shoulders of giants
    27. 27. Bootstrapping Flickr : osmium
    28. 28. 18 months CHF 70’000
    29. 29. No salaries / No luxuries
    30. 30. Don’t spend money (on unnecessary things)
    31. 31. Don’t pay (only) with money
    32. 32. Costs are not really a factor in building a prototype anymore.
    33. 33. Server Software Engineering Design Pay per use Free Pay per use Pay per use Resources (as a Service)
    34. 34. Some of the smartest people working for you (for free)
    35. 35. Virtual Team
    36. 36. Almost in one room
    37. 37. Services we use
    38. 38. So...
    39. 39. Do Lean Reuse Save
    40. 40. Don’t Hide OverEngineer
    41. 41. Questions? 41

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