Mcci Legal Capabilities Presentation 4 2011


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MCCI Communications Legal Marketing Capabilities Overview

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Mcci Legal Capabilities Presentation 4 2011

  1. 1. Your Message. Our Mission. There are plenty of agencies who can give your firm an aerial view, hand you a plan and walk away. What MCCI does is help you develop and execute a business and marketing strategy . We do the work on the ground that is need to make sure you build new business relationships. MCCI Media Creative Communications, Inc. Professional Services (Legal) Marketing Support Overview 20300 W. Twelve Mile Road, Suite 202 Southfield, Michigan 48076 248-358-4700
  2. 2. MCCI and Law Firms Your Message. Our Mission. For us, working with area law firms has been our passion, and has become one of the larger business lines for MCCI. The last thing your firm needs is to hire a marketing and communications agency that doesn’t understand the pressures involved with working in and running a law firm and how your compensation system works. There are a lot of “generalists” out there who will tell you they understand, but don’t even come close to the breadth of experience MCCI has with firms like yours. Let’s face it. Your world is different from most businesses out there and we understand that. Our Experience Our MCCI pros, with experience in serving as in-house and outsourced marketing and public relations support, possess more strategic acumen than any other agency in Michigan. Add that to the expertise we bring in marketing specific industry and practice groups at your firm gives us a defined edge in the marketplace and the know-how to make a difference in executing your firm’s goals and objectives.
  3. 3. Supporting Your Team with Ours Your Message. Our Mission. Most firms cannot afford the cost of building an in-house marketing team or hire additional in-house support for your current team. Hiring MCCI to handle your marketing and public relations needs is as inexpensive as bringing in a junior staff member - without having to pay benefits. For the same price, we give you a team of pros that can lead you in the right direction. We offer experience, depth and an approach that will give you options you never thought existed. We also have the experience to work one-on-one with your top firm marketers, while working with the guidelines of your firm’s compensation system – making sure the marketing strategy is perfectly aligned with your business plan. Bottom line – we bring you the experience you need to get to the next level. What We Know About You Because we’ve worked for and with all types of law firms, we have a good idea of what we’re dealing with when we walk into your offices. We know that there are probably people in your firm that are very good at marketing and we also know that there are a number of your attorneys who don’t possess the skill-set to go beyond their current path of doing the work and cranking out the hours. Successful firms need both. But we won’t waste your time with those who can’t deliver on the firm’s marketing strategy. What we will do is work with those who need to be better aligned, coached, helped with a personal business plan and frankly, just need more opportunities to meet new people, align with new prospects, find new referral sources and get more visibility. We call those people your “succession” plan. The second tier of folks who need a map to be a major contributor to the firm. That’s what we do. We also know that for medium and small size law firms, it’s crunch time. Those who don’t distinguish themselves in the most competitive landscape in Michigan history will not survive. We understand your urgency and will help achieve your short and long term goals.
  4. 4. Your Message. Our Mission.   ARTICLE OF THE WEEK Lack of true relationships explains why lawyers hate asking for work Practice Management: Mark Gilman explains why lawyers need to keep relationships strong among clients :
  5. 5. Your Message. Our Mission. The MCCI Skill Set <ul><li>MARKETING </li></ul><ul><li>Strategic business and marketing planning </li></ul><ul><li>Development of individual attorney marketing plans </li></ul><ul><li>Business alignment, coaching and planning </li></ul><ul><li>Collateral research, writing & design </li></ul><ul><li>Speaking, conference and seminar acquisition </li></ul><ul><li>Business and trade association alignment </li></ul><ul><li>MEDIA & PUBLIC RELATIONS </li></ul><ul><li>Local, Regional and National Press and Media Relations </li></ul><ul><li>Strategic Media Planning </li></ul><ul><li>Write, create and distribute eNewsletters </li></ul><ul><li>Media Training </li></ul><ul><li>Merger Communications </li></ul><ul><li>Crisis Communications and Reputation Management </li></ul><ul><li>Written Op-eds and policy papers </li></ul><ul><li>Specialize in turning “Legalese” into consumer and business </li></ul><ul><li>based content </li></ul><ul><li>BRANDING </li></ul><ul><li>Logos </li></ul><ul><li>Audits and messaging </li></ul><ul><li>Collateral </li></ul><ul><li>Visibility Campaigns </li></ul><ul><li>Advertising </li></ul><ul><li>POLLING & SURVEYS </li></ul><ul><li>Client focus groups </li></ul><ul><li>Client interviews </li></ul><ul><li>Statewide and regional issues polling – earned media campaigns </li></ul><ul><li>ONLINE MEDIA </li></ul><ul><li>Website development and strategy </li></ul><ul><li>Social Media training and setup (blogs, Facebook, Twitter, etc.) </li></ul><ul><li>VIDEO </li></ul><ul><li>Development, production and editing </li></ul><ul><li>Multi Media, web, podcast </li></ul><ul><li>Streaming Video </li></ul>
  6. 6. Your Message. Our Mission. The MCCI Skill Set – How We Do It MARKETING MCCI has set strategies for and aligned law firms to new referral networks, affinity partnerships, charitable investments and individual “succession” partner coaching and training designed to help the organization move forward towards increased visibility and revenue opportunities. Beginning with the strategic plan (if you have one – if not we’ll help you develop one) MCCI works with your firm and in-house strategists to develop new opportunities and leverage those you already engage in to get maximum benefit. From designing and implementing individual marketing plans for your second tier (succession or future rainmaker group) to developing new exposure opportunities for the firm, MCCI has a reputation of getting your firm in front of prospects and decision makers who can positively impact your bottom line through strategic planning and execution. MEDIA AND PUBLIC RELATIONS MCCI is well aware that the days of sending out a press release to get attention is over. First of all, without development of a real story, press releases are sheets in the wind to reporters. Secondly – MCCI is skilled at targeting the right reporters for your practice, be it traditional media, industry analysts and publications or bloggers. We engage a proprietary software system which identifies local, regional and national media contacts who are interested in your specific practice areas and subject matter expertise. We also host a staff of talented writers and media veterans who know how to put legal speak into concise messaging that exposes your talented attorneys in media avenues from guest and op-ed columns, to being used as subject matter experts on ongoing industry-specific reporting.
  7. 7. Your Message. Our Mission. The MCCI Skill Set – (cont.) POLLING & SURVEYS MCCI has found that a unique way to build marketplace expertise for your firm is to commission an earned media campaign using industry specific polling/surveys which effectively expose your firm to print and electronic media. By utilizing our long-term partnership with noted polling company EPIC/MRA, we can help you provide needed data that most media companies no longer have the resources to provide for themselves. By either sharing the costs with a referral client or going it alone, polling is an effective and economical way to grab attention in a crowded marketplace and a tremendous way to develop subject matter exposure for your leadership. MCCI is experienced at conducting the internal and external research necessary to make sure your brand and messaging is aligned with your business development goals and objectives. From focus groups and client interviews to design and collateral capabilities and message development, our pros make sure your message and image fully represents the firm in a manner which sets you apart to your business targets. BRANDING
  8. 8. Your Message. Our Mission. The MCCI Skill Set – (cont.) MCCI is one of the most experienced social and online media agencies in the state. We understood early that your clients, prospects and referral/alliance partners were quickly moving their attention and expertise away from print and television and increasingly engaging new forms of social and online media. We employ top talent that follows social media and online trends full time, because that’s how often that marketplace is changing and shifting. From developing “custom” campaigns that fit your firm’s online goals and objectives to developing rich unique content that’s the lifeblood of any campaign, we know how to get attention for your firm in new media. We build blogs, update and completely revamp websites and use necessary tools to make sure your message is carried on multiple social platforms to reach audiences that matter to your firm. We also currently write, design and produce many eNewsletters which effectively link to your social media platforms. SOCIAL MEDIA AND WEB/ONLINE MEDIA VIDEO MCCI is a multiple award-winning producer and developer of videos, broadcast television programming, multimedia for social media and web video and podcast content. We also provide live or on demand streaming video and other related services. MCCI not only has full technical capabilities covering videography, editing, animated graphics, voice-over and on camera work, but we provide turnkey editorial direction and leadership including conceptualization, content development, producing, writing and finishing. MCCI's team has won over 40 national, state and local awards for video communication excellence.
  9. 9. Your Message. Our Mission. What makes MCCI different… <ul><li>Unique fees Structure: project or retainer – no hourly billing </li></ul><ul><ul><li>Your monthly retainer gives you a “bank” of hours each month to use in implementing your strategic plan. Be it PR, Marketing, content development, coaching, social media, newsletters or messaging/branding development - your engagement covers the areas you feel specifically address your current strategy goals and concerns. We won’t come to you at then end of the month and charge you for any more hours than you’ve committed to during your retainer agreement. We also understand that some months may be heavy and some may be lighter but in the end it usually evens out. We will assess our total hourly commitment to you at a designated point during the contract agreement so we can both assess how effectively the hours are being used. </li></ul></ul><ul><li>Dedicated to meet your goals, not ours </li></ul><ul><li>Creative, strategic and value-based outcomes </li></ul><ul><li>Employees have professional “real world” experience – no “agency careerists” or new college grads </li></ul><ul><li>Staff has combined experience in Fortune 100 companies, major radio, newspaper and TV companies </li></ul><ul><li>Unique Law Firm Expertise and partnerships – inside and out </li></ul><ul><li>On the ground support – you’ll actually SEE our people </li></ul><ul><li>Results, results, results </li></ul>
  10. 10. Your Message. Our Mission. MCCI Our Leadership Mark Gilman – Senior Vice President , Marketing and Professional Services Division Director Terrence Oprea – President and CEO With a major-market media career spanning over 30 years, Terry Oprea understands media and marketing in a way that few executives do. Terry brings tremendous value through his personal expertise in broadcast, print and new media to MCCI's clients. Terry has produced Emmy Award-winning local and national broadcasts during his career with Post Newsweek and public television. At MCCI, he has overseen numerous award-winning print, radio, TV, video and online productions for corporate clients. As MCCI's CEO, Chairman and Co-founder, he is responsible for day-to-day direction and management of the company Mark Gilman has experience all over the map - and he's seen action in a wide range of media, public relations and marketing fields covering industries including - military, political, legal, technology, education, retail and non-profit arenas. Mark's vast background means he also knows how to teach our clients how to develop and tell a compelling story that sets them apart as well as building strategic planning that delivers results. Mark's clients benefit tremendously from his exhaustive knowledge and experience.  Mark is also the former principal and President of Decus Strategic Communications, which was acquired by MCCI in early 2011.
  11. 11. Your Message. Our Mission. MCCI Our People A Few of Our Pros… Public Relations, Marketing and Social Media Daphne Hughes – More than 25 years media and public relations experience and adept at crafting messages that resonate for our clients Tim Hinkle – extraordinary writer, web content development expert and public relations veteran with over 15 years experience. Eric Hood - More than 25 years experience in leading corporate communications at the executive level. Skilled at national and regional public relations and messaging. Mark Beyer - Veteran marketer, writer and communications pro. Bob Rossbach – More than 20 years public relations veteran with contacts and relationships across the country guaranteeing precise and successful execution of PR planning. Kim Stricker – One of the most skilled social media experts in Michigan who handles a multitude of social media strategies for our professional service clients. Mike Scott – Veteran of professional service marketing and public relations has worked with more than 20 law firms over the past 10 years Jim Karshner - Professional services veteran, based in Lansing, who is adept at executing communication and marketing plans for professional services firms and currently leads our work with the Michigan Bar Association among other clients.