Starting a Movement Using Social Media

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"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.

"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.

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  • 1. Starting a Movement Using Social Media Presenter: Marcus A. Finley Date: August 2, 2010 Insert ISSUE Here
  • 2.
    • The Disconnect
    • What is Social Media?
    • Key Concepts
      • Collective Action
      • Co-Creation
      • Collaborative Innovation Network
    • Tools of the Trade
    • What’s the Value?
    • Getting started!
  • 3. Introduction – The Disconnect
    • Social media provides an opportunity to reach more people than ever and create conversations.
    • Using social media can address these problems faced by your organization:
      • Member/Volunteer Engagement
      • Organization Visibly
      • Innovation
  • 4. What is Social Media?
    • Media for social interaction, using highly accessible and scalable publishing techniques.
    • Social media uses web and mobile technologies
    • The power of social media can create a viral effect.
  • 5. Key Concept = Collective Action
    • Know the Science
    • Collective action is the pursuit of a goal or set of goals by more than one person for public good.
    • What to learn:
    • Reduce free riding - “free riding” limits collective action
    • Lower the requirements to engage
  • 6. KickStarter | Example Social Media Platform
  • 7. Key Concept = Co-Creation
    • Solving a Problem Together
    • Co-creation, can begin with an org making an open call for ideas to solve a problem.
    • Participants then submit their ideas but the ideas themselves are influenced, but not controlled by, others in a community or group.
  • 8. GoodZuma | Example Social Media Platform
  • 9. Key Concept Collaborative Innovation Network
    • Learning and Sharing Together
    • Members collaborate and share knowledge directly with each other, rather than through hierarchies.
    • They come together with a shared vision to collaborate in some way to advance an idea.
  • 10. Spine Connect | Example Innovation Platform
  • 11. Steps to Create an Online Movement
    • Who - Define the group you want to engage
    • Purpose - Identify goals of your campaign
    • Tools - Identify what social media platform best fits your organization
    • Prizes - Create incentives for engagement
    • Baby Steps - Select (3) levels of engagement
    • Share - Create an online space to allow collaboration
  • 12. Tools of the Trade
    • Social Networks – Facebook
    • Micro Blogging – Twitter
    • Sharing – Flickr
    • Social Bookmarking – Digg
    • The magic is finding what works best for you and your organization then customizing to your target group.
  • 13. What’s the Value?
    • Higher engagement = higher fundraising
    • Increased online presence and brand elevation
    • New entry points for new volunteers and members
    • Social Media provides measureable ROI
  • 14. Getting Started
    • Review the (6) Steps to Create an Online Movement
    • Designing A Facebook Fan Page: Showcases, Tutorials, Resources
    • Visit http:// www. goodzuma .com
    • Visit http:// www. kickstarter .com
  • 15. Q&A
    • Marcus Finley
    • [email_address]
    • @marcusafinley
    • @liveliberty
    Insert ISSUE Here